Compare
Compare Analytics Tools
Rating
4.5/5
5/5
Summary
A customisable and free web analytics tool. Get insights into user behavior with an event-based tracking model, and know what drives sales and traffic with extensive attribution methods.
A simple but powerful real-time web analytics tool that helps you track, analyse and understand your visitors. It features click fraud detection and session playback.
A website UX tool. See how your visitors actually use your website. It features visitor recordings, live chat, heat map suite, analytics, polls, & more.
Pirsch is a simple, cookie-free, open-source web analytics solution that integrates easily into your website or backend.
Pros
- GA4 is free to use
- Many functionalities
- The reports are customisable
- Large community
- Extensive documentation
- GA4 is easily scalable
- Easy to use
- Google Ads integration
- Great session playback
- Click fraud detection
- Visitor alerts
- Easy to use
- Great tagging feature
- Attentive support team
- Lightweight, cookie-free and open-source
- Pirsch's backend integration requires no client-side scripts and delivers the same accurate results without the interference of adblockers
- Extensive API
- Fully-fledged access management
- Comprehensive filtering by any metric including event metadata
Cons
- Steep learning curve
- Implementation can be hard
- Inaccurate data sampling
- UI is not easy to use
- Limited free plan
- New version can be glitchy
- Slight learning curve for beginners
- Visitors are only recognized for up to 24 hours to comply with the privacy policy
- Heatmaps and session recordings are not available
Pricing information
Starting Price
| Standard | Free |
| GA4 360 | $50k+ per year |
| Free | Free |
| 100k Page Views | €9+ p/m |
| 250k Page Views | €19+ p/m |
Free trial period
Free plan
30 days
7 days
30 days
Account Management
Trackable Items
100
1
1 per plan but option to add 1 for €5
Unlimited
User Seats
Unlimited
Unlimited
Unlimited
Unlimited
Account Security
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
Data Processing
Data Center Locations
- European Economic Area (EEA)
- United Kingdom
- United States
- European Economic Area (EEA)
- United States
- European Economic Area (EEA)
Software Hosting
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
Data Ownership
Google Analytics 4
Statcounter
Lucky Orange
You
Data Freshness
4-8 hours (most reports), up to 24-48 hours
Realtime
Realtime
Realtime
Data Retention
Customizable up to 14 months
Unlimited*
2 months for heatmaps & recordings and 12 for other features
Unlimited
Data Sampling
Explorations might use sampled data
Data Import
Import cost, offline or user/client ID data
Import Google keyword data
Import from Plausible, Fathom or Google Analytics
Data Export
With sheets, BigQuery or API
To a spreadsheet or other third party software.
via API or CSV
Compliance
- GDPR
- CCPA
- GDPR
- GDPR
- CCPA
- GDPR
- CCPA
- ePrivacy
- PECR
Cookieless
Google Analytics relies on first-party cookies.
Statcounter uses cookies
Lucky orange uses first-party cookies
Pirsch Analytics does not use cookies
Alerts & Automation
Custom Alerts
Custom insights, in interface or via email
Important visitor alerts
Email Reports
Recurring shared reporting
Detailed, mobile-friendly reports
Daily, Weekly, Bi-weekly, Monthly
Reporting
Trend Reporting
Device Reporting
Device type, browser, OS and more
Device type, browser, OS & screen resolution
Device type, OS, Browser, Browser version, Screen size
Funnel Reporting
Customisable funnel exploration
Analyze Funnels
User Flow Reporting
Flexible Sankey chart exploration
Simple ordered list of pages visited
Entry and exit pages
Segmentation
Segment creation and overlap exploration
Extensive filtering by any metric
Cohort Reports
Cohort exploration
Retention Reporting
Combined with CLTV metrics
Attribution Reporting
Attribution models comparison
Simple referral & UTM sources
Simple referrer graph
Ecommerce Reporting
Extensive e-commerce reports
Possible with custom events and goals
User Experience Features
Heatmaps
GA4 does not offer heatmaps
Session Recordings
GA4 does not offer recordings
Recordings with many filtering options
A/B Testing
Tag-based A/B testing and segmentation
User Feedback
Customizability
Custom Properties
25 user-scoped & 50 event-scoped dimensions
As part of custom events
Custom Metrics
50 event-scoped metrics
Custom Reports
All reports are customisable
Custom Events
25 parameters per event
Max 5 custom tags + values per page
With additional metadata fields (key-value pairs).
Annotations
Notes feature added in 2024
Support
Support description
Support is available via chat and the support center.
Statcounter offers various support options like phone, email, live chat, and an extensive knowledge base.
Lucky Orange offers support by means of email, a live chat, and a ticketing system. Besides that, they have an extensive knowledge base and they offer an onboarding service.
Email support, public Discord server
Support Options
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community