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Compare Analytics Tools

Rating
5/5
Summary
Privacy-focused website analytics without compromise. Fathom doesn’t compromise visitor privacy for data. It made website analytics easy to use and respectful of privacy laws.
A simple but powerful real-time web analytics tool that helps you track, analyse and understand your visitors. It features click fraud detection and session playback.
A website UX tool. See how your visitors actually use your website. It features visitor recordings, live chat, heat map suite, analytics, polls, & more.
Privacy-first, lightweight, accurate web analytics for free. Web Analytics that allows you to view and track essential stats on the usage of your website.
Pros
  • Privacy friendly
  • Easy to use
  • Customer support
  • Ad-blocker bypassing
  • Easy to use
  • Google Ads integration
  • Great session playback
  • Click fraud detection
  • Visitor alerts
  • Easy to use
  • Great tagging feature
  • Attentive support team
  • Starts free when client of Cloudflare
  • Very easy to setup
  • Server log additional metrics
  • Difficult to block for Adblockers
Cons
  • No data import
  • Short free trial
  • Limited features
  • Limited free plan
  • New version can be glitchy
  • Slight learning curve for beginners
  • Limited features
  • Might track high amounts of bot traffic
  • Limited metrics
  • Cannot exclude own visits

Pricing information

Starting Price
100k page views$15 p/m
200k page views$25 p/m
500k page views$45 p/m
1 Million page views$60 p/m
2 Million page views$100 p/m
FreeFree
100k Page Views€9+ p/m
250k Page Views€19+ p/m
Free trial period
30 days
30 days
7 days
Free plan

Account Management

Trackable Items
50
1
1 per plan but option to add 1 for €5
10
User Seats
Unlimited
Unlimited
Unlimited
N/A
Account Security
  • Single Sign-on
  • Two-factor Authentication
  • Single Sign-on
  • Two-factor Authentication
  • Single Sign-on
  • Two-factor Authentication
  • Single Sign-on
  • Two-factor Authentication

Data Processing

Data Center Locations
  • European Economic Area (EEA)
  • United States
  • European Economic Area (EEA)
  • United States
  • European Economic Area (EEA)
  • United Kingdom
  • United States
Software Hosting
  • Public Cloud
  • Private Cloud
  • On-Premise
  • Public Cloud
  • Private Cloud
  • On-Premise
  • Public Cloud
  • Private Cloud
  • On-Premise
  • Public Cloud
  • Private Cloud
  • On-Premise
Data Ownership
You
Statcounter
Lucky Orange
Cloudflare Analytics
Data Freshness
Realtime
Realtime
Realtime
Realtime
Data Retention
Unlimited
Unlimited*
2 months for heatmaps & recordings and 12 for other features
6 months
Data Sampling
Adaptive sampling of 1-10% on all stats
Data Import
Google Analytics importer
Import Google keyword data
Data Export
One-click CSV export
To a spreadsheet or other third party software.
via CVS or JSON files or an API
Compliance
  • GDPR
  • CCPA
  • ePrivacy
  • COPPA
  • PECR
  • GDPR
  • GDPR
  • CCPA
  • GDPR
  • CCPA
  • HIPAA
  • ePrivacy
Cookieless
Fathom is cookieless by default.
Statcounter uses cookies
Lucky orange uses first-party cookies
Cloudflare analytics does not use cookies

Alerts & Automation

Custom Alerts
Important visitor alerts
Email Reports
Weekly or monthly reporting
Detailed, mobile-friendly reports
Cloudflare does not feature email reports

Reporting

Trend Reporting
Device Reporting
Device type, browser & OS
Device type, browser, OS & screen resolution
Device type, browser & OS
Funnel Reporting
User Flow Reporting
Simple ordered list of pages visited
Segmentation
Instant filters on any data point
Cohort Reports
Retention Reporting
Attribution Reporting
Simple referral & UTM sources
Simple referrer graph
Simple referrer dimensions but no UTM tags
Ecommerce Reporting
By means of custom events

User Experience Features

Heatmaps
Session Recordings
Recordings with many filtering options
A/B Testing
User Feedback

Customizability

Custom Properties
Custom Metrics
Custom Reports
Custom Events
Can include: name, ID & value
Max 5 custom tags + values per page
Cloudflare does not feature event tracking
Annotations

Support

Support description
Fathom offers extensive support and video walk-throughs. For issues you can always contact their knowledgable email support.
Statcounter offers various support options like phone, email, live chat, and an extensive knowledge base.
Lucky Orange offers support by means of email, a live chat, and a ticketing system. Besides that, they have an extensive knowledge base and they offer an onboarding service.
Cloudflare offers support for their main product via email, a ticketing system, an elaborate knowledge base and an online community
Support Options
  • Phone
  • Email
  • Live Chat
  • Ticketing system
  • Knowledge base
  • Community
  • Phone
  • Email
  • Live Chat
  • Ticketing system
  • Knowledge base
  • Community
  • Phone
  • Email
  • Live Chat
  • Ticketing system
  • Knowledge base
  • Community
  • Phone
  • Email
  • Live Chat
  • Ticketing system
  • Knowledge base
  • Community

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