Compare
Compare Analytics Tools
Rating
5/5
Summary
B2B website visitor identification in real-time. Uncover your anonymous B2B website visitors and fuel your business growth.
Optimize your website with certainty, not assumption. Watch real user journeys, with automatic Friction Scores that detects where to focus first.
Enterprise-level web analytics. Adobe Analytics lets you mix, match, and analyze data from any digital point in the customer journey.
A simple but powerful real-time web analytics tool that helps you track, analyse and understand your visitors. It features click fraud detection and session playback.
Pros
- Great for B2B leadgen
- Company insights
- Simple implementation
- The world's largest B2B IP address database
- Ability to tag users
- Intuitive dashboards
- Great filtering
- Possibility to tag elements
- Helpfull support
- Automatic form tracking
- User feedback surveys
- Great segmentation
- Good video tracking
- Customizable
- Easy report creation
- Easy to use
- Google Ads integration
- Great session playback
- Click fraud detection
- Visitor alerts
Cons
- Limited features
- Cluttered interface
- Crashes sometimes
- Lack of insight for Iframe recordings
- Funnels could be improved
- You run into credit limit quite fast
- Pricing can be quite steep
- Tech support can be improved
- Can be difficult to implement
- Can be challenging to get educated
- Limited free plan
Pricing information
Starting Price
| Essentials | On req. |
| Automate | On req. |
| Free | Free |
| Starter | €39 p/m |
| Growth | €129 p/m |
| Business | €259 p/m |
| Pro | €499 p/m |
| Enterprise | On req. |
| Select | On req. |
| Prime | On req. |
| Ultimate | On req. |
| Free | Free |
| 100k Page Views | €9+ p/m |
| 250k Page Views | €19+ p/m |
Free trial period
7 days
14 days
Free plan
30 days
Account Management
Trackable Items
Unlimited
10
Unlimited
1
User Seats
Unlimited
Unlimited
Unlimited
Unlimited
Account Security
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
Data Processing
Data Center Locations
- United Kingdom
- European Economic Area (EEA)
- European Economic Area (EEA)
- European Economic Area (EEA)
- United States
- European Economic Area (EEA)
Software Hosting
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
Data Ownership
Lead Forensics
Mouseflow
Adobe Analytics
Statcounter
Data Freshness
Realtime
Realtime
2 hours
Realtime
Data Retention
3 months
12 months
25 months by default
Unlimited*
Data Sampling
Some Audience Manager reports display results sampled data
Data Import
by means of an API
through integrations
Though data sources, API or data connectors
Import Google keyword data
Data Export
by means of an API
via CSV or to third-party tools by ID push
Through data feeds, a data warehouse or FTP and SFTP
To a spreadsheet or other third party software.
Compliance
- GDPR
- CCPA
- GDPR
- CCPA
- GDPR
- CCPA
- HIPAA
- PECR
- GDPR
Cookieless
The basic tracking code sets no cookie; an optional first-party cookie (lfuuid) can be enabled.
Mouseflow uses first-party cookies
Adobe uses tracking cookies
Statcounter uses cookies
Alerts & Automation
Custom Alerts
Via web hook
Via e-mail or SMS
Important visitor alerts
Email Reports
Hourly, daily, or weekly emails
Flexible scheduled reporting
Detailed, mobile-friendly reports
Reporting
Trend Reporting
Simple visitor trend graphs
Device Reporting
Filter by device type, OS, browser & screen resolution
Device types, OS, OS versions & mobile carriers
Device type, browser, OS & screen resolution
Funnel Reporting
Simple funnel report, watch recordings from converters
Bar chart funnel report
User Flow Reporting
Fallout & Flow (Sankey chart) reports
Simple ordered list of pages visited
Segmentation
Segment users to filter heatmaps & recordings
Advanced segments with Segment builder & Segment manager
Cohort Reports
Churn, rolling & latency tables
Retention Reporting
Retention cohort report
Attribution Reporting
Apply to metrics, breakdowns or compare models
Simple referral & UTM sources
Ecommerce Reporting
Very flexible ecommerce reporting
User Experience Features
Heatmaps
Click, movement, scroll, attention, live & geo heatmaps
Called activity map
Session Recordings
Elaborate filtering & livestream options
Recordings with many filtering options
A/B Testing
User Feedback
Custom triggered text, multiple choice & NPS ratings
Customizability
Custom Properties
Custom Metrics
Unlimited calculated metrics
Custom Reports
Automatic form tracking
Reports in Analysis workspace are customisable
Custom Events
also called triggers
Custom tagging of recordings
Up to 1.000 success events
Max 5 custom tags + values per page
Annotations
Available in Workspace
Support
Support description
Lead Forensics support options consist of country-specific phone numbers nu and a form on the website to contact sales or support.
Mouseflow provides support in four languages and through phone, email, and an extensive knowledge base
The support of Adobe Analytics consists of an expansive knowledge base and an online community. Phone and chat options exist for certain user types. Besides that, they offer many training options and tutorials.
Statcounter offers various support options like phone, email, live chat, and an extensive knowledge base.
Support Options
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community