Compare
Compare Analytics Tools
Rating
5/5
Summary
Privacy-focused website analytics without compromise. Fathom doesn’t compromise visitor privacy for data. It made website analytics easy to use and respectful of privacy laws.
B2B website visitor identification in real-time. Uncover your anonymous B2B website visitors and fuel your business growth.
A simple but powerful real-time web analytics tool that helps you track, analyse and understand your visitors. It features click fraud detection and session playback.
Pros
- Privacy friendly
- Easy to use
- Customer support
- Ad-blocker bypassing
- Great for B2B leadgen
- Company insights
- Simple implementation
- The world's largest B2B IP address database
- Ability to tag users
- Easy to use
- Google Ads integration
- Great session playback
- Click fraud detection
- Visitor alerts
Cons
- No data import
- Short free trial
- Limited features
- Limited features
- Cluttered interface
- Crashes sometimes
- Limited free plan
Pricing information
Starting Price
| 100k page views | $15 p/m |
| 200k page views | $25 p/m |
| 500k page views | $45 p/m |
| 1 Million page views | $60 p/m |
| 2 Million page views | $100 p/m |
| Essentials | On req. |
| Automate | On req. |
| Free | Free |
| 100k Page Views | €9+ p/m |
| 250k Page Views | €19+ p/m |
Free trial period
30 days
7 days
30 days
Account Management
Trackable Items
50
Unlimited
1
User Seats
Unlimited
Unlimited
Unlimited
Account Security
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
Data Processing
Data Center Locations
- European Economic Area (EEA)
- United States
- United Kingdom
- European Economic Area (EEA)
- European Economic Area (EEA)
Software Hosting
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
Data Ownership
You
Lead Forensics
Statcounter
Data Freshness
Realtime
Realtime
Realtime
Data Retention
Unlimited
3 months
Unlimited*
Data Sampling
Data Import
Google Analytics importer
by means of an API
Import Google keyword data
Data Export
One-click CSV export
by means of an API
To a spreadsheet or other third party software.
Compliance
- GDPR
- CCPA
- ePrivacy
- COPPA
- PECR
- GDPR
- CCPA
- GDPR
Cookieless
Fathom is cookieless by default.
The basic tracking code sets no cookie; an optional first-party cookie (lfuuid) can be enabled.
Statcounter uses cookies
Alerts & Automation
Custom Alerts
Important visitor alerts
Email Reports
Weekly or monthly reporting
Detailed, mobile-friendly reports
Reporting
Trend Reporting
Device Reporting
Device type, browser & OS
Device type, browser, OS & screen resolution
Funnel Reporting
User Flow Reporting
Simple ordered list of pages visited
Segmentation
Instant filters on any data point
Cohort Reports
Retention Reporting
Attribution Reporting
Simple referral & UTM sources
Ecommerce Reporting
By means of custom events
User Experience Features
Heatmaps
Session Recordings
Recordings with many filtering options
A/B Testing
User Feedback
Customizability
Custom Properties
Custom Metrics
Custom Reports
Custom Events
Can include: name, ID & value
also called triggers
Max 5 custom tags + values per page
Annotations
Support
Support description
Fathom offers extensive support and video walk-throughs. For issues you can always contact their knowledgable email support.
Lead Forensics support options consist of country-specific phone numbers nu and a form on the website to contact sales or support.
Statcounter offers various support options like phone, email, live chat, and an extensive knowledge base.
Support Options
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
Add a tool
- Adobe Analytics
- Amplitude
- Chartbeat
- Clicky
- Cloudflare Analytics
- Crazy Egg
- Fullstory
- Google Analytics 4
- Heap
- Hotjar
- Leadfeeder
- Leadinfo
- Lucky Orange
- Matomo Analytics
- Microsoft Clarity
- Mixpanel
- Mouseflow
- Open Web Analytics
- Pendo
- Pirsch Analytics
- Piwik PRO
- Plausible Analytics
- Posthog
- Simple Analytics
- Snitcher
- Snowplow Analytics
- Swetrix
- Umami
- Usermaven
- Woopra