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Summary
A B2B leadgeneration tool. Start identifying your B2B website visitors and grow your sales funnel. Generate more and better leads than your competition.
A simple but powerful real-time web analytics tool that helps you track, analyse and understand your visitors. It features click fraud detection and session playback.
Privacy-first, lightweight, accurate web analytics for free. Web Analytics that allows you to view and track essential stats on the usage of your website.
Pros
  • Company insights
  • Session Recordings
  • Geographic results
  • CRM integration
  • Easy to use
  • Google Ads integration
  • Great session playback
  • Click fraud detection
  • Visitor alerts
  • Starts free when client of Cloudflare
  • Very easy to setup
  • Server log additional metrics
  • Difficult to block for Adblockers
Cons
  • Limited features
  • Specific use-case
  • Not very customizable
  • Quite steep pricing
  • Limited free plan
  • Limited features
  • Might track high amounts of bot traffic
  • Limited metrics
  • Cannot exclude own visits

Pricing information

Starting Price
Starter€69+ p/m
Scale€159+ p/m
Pro€359+ p/m
5.000+ company ID'sOn req.
FreeFree
100k Page Views€9+ p/m
250k Page Views€19+ p/m
Free trial period
14 days
30 days
Free plan

Account Management

Trackable Items
Unlimited
1
10
User Seats
3 to unlimited, by plan
Unlimited
N/A
Account Security
  • Single Sign-on
  • Two-factor Authentication
  • Single Sign-on
  • Two-factor Authentication
  • Single Sign-on
  • Two-factor Authentication

Data Processing

Data Center Locations
  • European Economic Area (EEA)
  • European Economic Area (EEA)
  • European Economic Area (EEA)
  • United Kingdom
  • United States
Software Hosting
  • Public Cloud
  • Private Cloud
  • On-Premise
  • Public Cloud
  • Private Cloud
  • On-Premise
  • Public Cloud
  • Private Cloud
  • On-Premise
Data Ownership
Leadinfo
Statcounter
Cloudflare Analytics
Data Freshness
Realtime
Realtime
Realtime
Data Retention
30 days
Unlimited*
6 months
Data Sampling
Adaptive sampling of 1-10% on all stats
Data Import
Used for bulk tagging leads
Import Google keyword data
Data Export
Elaborate lead export in CSV or for Linkedin
To a spreadsheet or other third party software.
via CVS or JSON files or an API
Compliance
  • GDPR
  • CCPA
  • GDPR
  • GDPR
  • CCPA
  • HIPAA
  • ePrivacy
Cookieless
Sets first-party cookies _li_id (2 years) and _li_ses (session) by default; an optional cookieless mode exists.
Statcounter uses cookies
Cloudflare analytics does not use cookies

Alerts & Automation

Custom Alerts
Important visitor alerts
Email Reports
Daily, weekly or monthly lead overview
Detailed, mobile-friendly reports
Cloudflare does not feature email reports

Reporting

Trend Reporting
Analyse your peak hours
Device Reporting
Device type, browser, OS & screen resolution
Device type, browser & OS
Funnel Reporting
User Flow Reporting
Simple ordered list of pages visited
Segmentation
Filter leads by country, channel or page
Cohort Reports
Retention Reporting
Attribution Reporting
Simple referral widget
Simple referral & UTM sources
Simple referrer dimensions but no UTM tags
Ecommerce Reporting

User Experience Features

Heatmaps
Session Recordings
Included from the Scale plan
Recordings with many filtering options
A/B Testing
User Feedback

Customizability

Custom Properties
Define your own labels
Custom Metrics
Custom Reports
Custom Events
Define triggers to label a lead or send them to CRM
Max 5 custom tags + values per page
Cloudflare does not feature event tracking
Annotations

Support

Support description
Email support on Starter, phone support from Scale, a dedicated customer success manager on Pro, plus a help center.
Statcounter offers various support options like phone, email, live chat, and an extensive knowledge base.
Cloudflare offers support for their main product via email, a ticketing system, an elaborate knowledge base and an online community
Support Options
  • Phone
  • Email
  • Live Chat
  • Ticketing system
  • Knowledge base
  • Community
  • Phone
  • Email
  • Live Chat
  • Ticketing system
  • Knowledge base
  • Community
  • Phone
  • Email
  • Live Chat
  • Ticketing system
  • Knowledge base
  • Community
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