Compare
Compare Analytics Tools
Rating
4/5
Summary
Clarity is a free, easy-to-use tool that captures how real people actually use your site. Setup is easy and you'll start getting data in minutes.
A simple but powerful real-time web analytics tool that helps you track, analyse and understand your visitors. It features click fraud detection and session playback.
Pendo is a product-analytics app that helps software companies develop products that resonate with customers.
Privacy-first, lightweight, accurate web analytics for free. Web Analytics that allows you to view and track essential stats on the usage of your website.
Pros
- It is free and easy to use
- Great heatmaps
- Unlimited session recordings
- No data sampling
- Easy to use
- Google Ads integration
- Great session playback
- Click fraud detection
- Visitor alerts
- Starts free when client of Cloudflare
- Very easy to setup
- Server log additional metrics
- Difficult to block for Adblockers
Cons
- Limited reporting features
- Limited integrations
- Limited free plan
- Limited features
- Might track high amounts of bot traffic
- Limited metrics
- Cannot exclude own visits
Pricing information
Starting Price
| Clarity | Free |
| Free | Free |
| 100k Page Views | €9+ p/m |
| 250k Page Views | €19+ p/m |
Free trial period
Free plan
30 days
Free plan
Free plan
Account Management
Trackable Items
Unlimited
1
Unlimited in Portfolio plan
10
User Seats
Unlimited
Unlimited
Unlimited
N/A
Account Security
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
Data Processing
Data Center Locations
- European Economic Area (EEA)
- United States
- European Economic Area (EEA)
- United States
- European Economic Area (EEA)
- United Kingdom
- United States
Software Hosting
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
Data Ownership
Microsoft Clarity
Statcounter
Pendo
Cloudflare Analytics
Data Freshness
Realtime
Realtime
Hourly updates
Realtime
Data Retention
13 months
Unlimited*
84 months
6 months
Data Sampling
Adaptive sampling of 1-10% on all stats
Data Import
Import Google keyword data
Import historical data by CSV
Data Export
To a spreadsheet or other third party software.
Export feedback & reports by CSV or pull data to BI tool
via CVS or JSON files or an API
Compliance
- GDPR
- CCPA
- ePrivacy
- GDPR
- CCPA
- ePrivacy
- GDPR
- CCPA
- HIPAA
- ePrivacy
Cookieless
Clarity uses first-party cookies
Statcounter uses cookies
Pendo uses first-party cookies
Cloudflare analytics does not use cookies
Alerts & Automation
Custom Alerts
Important visitor alerts
Guide, Page & Feature alerts
Email Reports
Detailed, mobile-friendly reports
Recieve reports in weekly emails
Cloudflare does not feature email reports
Reporting
Trend Reporting
Device Reporting
Device type, browser & OS widgets
Device type, browser, OS & screen resolution
Device type, browser & OS
Funnel Reporting
User Flow Reporting
Simple ordered list of pages visited
Segmentation
Cohort Reports
Retention Reporting
See Cohort analysis
Attribution Reporting
Simple referral metrics
Simple referral & UTM sources
Simple referrer dimensions but no UTM tags
Ecommerce Reporting
User Experience Features
Heatmaps
Click, scroll & area heatmaps
Session Recordings
Filter by actions, duration, pages & device
Recordings with many filtering options
A/B Testing
User Feedback
Customizability
Custom Properties
Custom Metrics
Custom Reports
Change the widgets of a report
Custom Events
Max 5 custom tags + values per page
Cloudflare does not feature event tracking
Annotations
Support
Support description
Support is available via chat, email and the support center.
Statcounter offers various support options like phone, email, live chat, and an extensive knowledge base.
The Pendo support consists of a phone helpdesk, a live chat function, an extensive knowledge base and a community.
Cloudflare offers support for their main product via email, a ticketing system, an elaborate knowledge base and an online community
Support Options
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community