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Compare Analytics Tools

Rating
5/5
Summary
Lightweight and open source web analytics. No cookies and fully compliant with GDPR, CCPA and PECR. Made and hosted in the EU, on European cloud infrastructure.
Optimize your website with certainty, not assumption. Watch real user journeys, with automatic Friction Scores that detects where to focus first.
A simple but powerful real-time web analytics tool that helps you track, analyse and understand your visitors. It features click fraud detection and session playback.
Privacy-first, lightweight, accurate web analytics for free. Web Analytics that allows you to view and track essential stats on the usage of your website.
Pros
  • Lightweight
  • Open-source
  • Cookieless
  • EU cloud infrastructure
  • Intuitive dashboards
  • Great filtering
  • Possibility to tag elements
  • Helpfull support
  • Automatic form tracking
  • User feedback surveys
  • Easy to use
  • Google Ads integration
  • Great session playback
  • Click fraud detection
  • Visitor alerts
  • Starts free when client of Cloudflare
  • Very easy to setup
  • Server log additional metrics
  • Difficult to block for Adblockers
Cons
  • Limited features
  • No audience reporting features
  • Lack of insight for Iframe recordings
  • Funnels could be improved
  • You run into credit limit quite fast
  • Limited free plan
  • Limited features
  • Might track high amounts of bot traffic
  • Limited metrics
  • Cannot exclude own visits

Pricing information

Starting Price
10k page views$9 p/m
EnterpriseOn req.
200k page views$29 p/m
100k page views$19 p/m
500k page views$49 p/m
1M page views$69 p/m
2M page views$89 p/m
5M page views$129 p/m
10M page views$169 p/m
FreeFree
Starter€39 p/m
Growth€129 p/m
Business€259 p/m
Pro€499 p/m
EnterpriseOn req.
FreeFree
100k Page Views€9+ p/m
250k Page Views€19+ p/m
Free trial period
30 days
14 days
30 days
Free plan

Account Management

Trackable Items
1-10+ depending on plan
10
1
10
User Seats
1-10+ depending on plan
Unlimited
Unlimited
N/A
Account Security
  • Single Sign-on
  • Two-factor Authentication
  • Single Sign-on
  • Two-factor Authentication
  • Single Sign-on
  • Two-factor Authentication
  • Single Sign-on
  • Two-factor Authentication

Data Processing

Data Center Locations
  • European Economic Area (EEA)
  • European Economic Area (EEA)
  • European Economic Area (EEA)
  • European Economic Area (EEA)
  • United Kingdom
  • United States
Software Hosting
  • Public Cloud
  • Private Cloud
  • On-Premise
  • Public Cloud
  • Private Cloud
  • On-Premise
  • Public Cloud
  • Private Cloud
  • On-Premise
  • Public Cloud
  • Private Cloud
  • On-Premise
Data Ownership
You
Mouseflow
Statcounter
Cloudflare Analytics
Data Freshness
Realtime
Realtime
Realtime
Realtime
Data Retention
3-5+ years depending on plan
12 months
Unlimited*
6 months
Data Sampling
Limited data sampling in reports with over 20M pageviews
Adaptive sampling of 1-10% on all stats
Data Import
e.g. import GA data
through integrations
Import Google keyword data
Data Export
Export your data to CSV
via CSV or to third-party tools by ID push
To a spreadsheet or other third party software.
via CVS or JSON files or an API
Compliance
  • GDPR
  • CCPA
  • PECR
  • GDPR
  • CCPA
  • GDPR
  • GDPR
  • CCPA
  • HIPAA
  • ePrivacy
Cookieless
Plausible is cookieless by default.
Mouseflow uses first-party cookies
Statcounter uses cookies
Cloudflare analytics does not use cookies

Alerts & Automation

Custom Alerts
Traffic spike notifications through Slack or email
Via web hook
Important visitor alerts
Email Reports
Weekly or monthly email reporting
Hourly, daily, or weekly emails
Detailed, mobile-friendly reports
Cloudflare does not feature email reports

Reporting

Trend Reporting
Simple visitor trend graphs
Device Reporting
Device type, browser & OS
Filter by device type, OS, browser & screen resolution
Device type, browser, OS & screen resolution
Device type, browser & OS
Funnel Reporting
Simple funnel report, watch recordings from converters
User Flow Reporting
Basic reporting by looking at Entry & Exit pages
Simple ordered list of pages visited
Segmentation
Use filters to segment your audience
Segment users to filter heatmaps & recordings
Cohort Reports
Retention Reporting
Attribution Reporting
Simple referral & UTM sources
Simple referrer dimensions but no UTM tags
Ecommerce Reporting
Ecommerce revenue tracking

User Experience Features

Heatmaps
Click, movement, scroll, attention, live & geo heatmaps
Session Recordings
Elaborate filtering & livestream options
Recordings with many filtering options
A/B Testing
User Feedback
Custom triggered text, multiple choice & NPS ratings

Customizability

Custom Properties
Custom Properties (Business plan and above)
Custom Metrics
Custom Reports
Automatic form tracking
Custom Events
By means of adding CSS classes
Custom tagging of recordings
Max 5 custom tags + values per page
Cloudflare does not feature event tracking
Annotations

Support

Support description
Plausible offers extensive documentation which is the first place to find answers. Still haven't found what you're looking for? Contact their email support for knowledgable support.
Mouseflow provides support in four languages and through phone, email, and an extensive knowledge base
Statcounter offers various support options like phone, email, live chat, and an extensive knowledge base.
Cloudflare offers support for their main product via email, a ticketing system, an elaborate knowledge base and an online community
Support Options
  • Phone
  • Email
  • Live Chat
  • Ticketing system
  • Knowledge base
  • Community
  • Phone
  • Email
  • Live Chat
  • Ticketing system
  • Knowledge base
  • Community
  • Phone
  • Email
  • Live Chat
  • Ticketing system
  • Knowledge base
  • Community
  • Phone
  • Email
  • Live Chat
  • Ticketing system
  • Knowledge base
  • Community

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Check out our knowledge base for more articles on analytics, tracking and privacy.

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