Compare
Compare Analytics Tools
Amplitude
Free plan
Only Amplitude has:
- Retention Reporting
- Ecommerce Reporting
- A/B Testing
- Custom Properties
- Custom Metrics
- Custom Reports
Simple Analytics
From €15 p/m
Only Simple Analytics has:
- Cookieless
Hotjar
Free plan
No feature only Hotjar has.
Statcounter
Free plan
Only Statcounter has:
- Data Sampling
Summary
Give your teams a self-service digital analytics platform to understand your users, drive conversions, and increase engagement, growth and revenue. Ideal for product or gowth teams.
One easy dashboard to see how many visitors are coming to your website, where they come from and what they do once they're there. Without cookies. Without stalking. Still lightweight.
Hotjar provides Product Experience Insights about your website that show how users behave and what they feel strongly about, so product teams can deliver real value to them.
A simple but powerful real-time web analytics tool that helps you track, analyse and understand your visitors. It features click fraud detection and session playback.
Pros
- Simple & Intuïtive
- User segmentation
- Data visualisations
- Feature Analytics
- Privacy focused
- Cookieless
- Lightweight script
- Good support
- Easy to use
- Comes with great heatmaps
- Includes session recordings
- Good polling function
- Hotjar features exit surveys
- Easy to use
- Google Ads integration
- Great session playback
- Click fraud detection
- Visitor alerts
Cons
- Dashboard customisation
- Limited free plan
- User support access
- Pricing transparency
- Limited features due to cookieless
- Not very customisable
- No free version
- Hotjar is not available for mobile
- Steep pricing for large organisations
- Hard to exclude URLs from reports
- Limited free plan
Pricing information
Starting Price
- StarterFree
- Growth$49+ p/m
- EnterpriseOn req.
- Starter€15 p/m
- Business€40 p/m
- EnterpriseOn req.
- BasicFree
- Plus$49+ p/m
- BusinessOn req.
- ScaleOn req.
- FreeFree
- 100k Page Views€9+ p/m
- 250k Page Views€19+ p/m
Free trial period
Free plan
14 days
Free plan
30 days
Account Management
Trackable Items
Unlimited
5-10+ depending on plan
Unlimited
1
User Seats
Unlimited for all plans
1-10+ depending on plan
1
Unlimited
Account Security
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
Data Processing
Data Center Locations
- European Economic Area (EEA)
- United States
- European Economic Area (EEA)
- European Economic Area (EEA)
- United States
- European Economic Area (EEA)
Software Hosting
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
Data Ownership
You
You
Hotjar
Statcounter
Data Freshness
Realtime
Realtime
30 minutes
Realtime
Data Retention
Unlimited
Unlimited
12 months
Unlimited*
Data Sampling
Data Import
Via SDK, API, GCS, AWS & more
GA importer included
Send user data to Hotjar to enhance analysis
Import Google keyword data
Data Export
To GCS, BigQuery, Redshift & more
As CSV or via API
Export recording meta data
To a spreadsheet or other third party software.
Compliance
- GDPR
- CCPA
- ePrivacy
- GDPR
- CCPA
- ePrivacy
- GDPR
- CCPA
- GDPR
Cookieless
Amplitude relies on first-party cookies.
Simple Analytics is cookieless by default.
Hotjar relies on first-party cookies.
Statcounter uses cookies
Alerts & Automation
Custom Alerts
in the interface, via e-mail or Slack
Important visitor alerts
Email Reports
Subscribe to dashboard for daily reports
Daily, weekly, monthly
e.g. daily survey responses reports
Detailed, mobile-friendly reports
Reporting
Trend Reporting
Curved and linear trend lines
Device Reporting
See on which device the user was
Device type, browser, OS & screen resolution
Funnel Reporting
Flexible funnels to analyse conversion, time to convert & more
Line up goals for simple funnel
Discover why users drop off
User Flow Reporting
Standard & reverse Sankey charts
Simple ordered list of pages visited
Segmentation
Filter dashboard with visitor attributes
Create custom filters for recordings
Cohort Reports
Retention Reporting
Retention Analysis and Lifecycle charts
Attribution Reporting
Simple referral & UTM sources
Ecommerce Reporting
Elaborate Ecommerce reporting
User Experience Features
Heatmaps
Unlimited
Session Recordings
Session Replay
Record all interaction with your site
Recordings with many filtering options
A/B Testing
A/B testing & feature flagging with Amplitude Experiment
No A/B testing tool only integrations
User Feedback
Guides and Surveys
Place NPS ratings or a survey pop-up on every page
Customizability
Custom Properties
Custom Metrics
20 custom formulas to create the metric you need
Custom Reports
Custom Events
Create a custom event from existing events
Track and filter sessions & heatmaps
Max 5 custom tags + values per page
Annotations
Able to include links in annotations
Hotjar does not have annotations
Support
Support description
The support of Amplitude consists of a ticketing system, an extensive knowledge base, a community and email support depending on your plan.
Simple Analytics offers knowledgable support through phone and email.
Hotjar offers extensive documentation and a ticketing support system. Most requests are answered within 1-2 business days, but often faster.
Statcounter offers various support options like phone, email, live chat, and an extensive knowledge base.
Support Options
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community