Compare
Compare Analytics Tools
Rating
5/5
Summary
The only digital insights platform that gives you complete understanding of your customers’ digital journeys, so you can quickly improve conversion, retention, and customer delight.
Lightweight and open source web analytics. No cookies and fully compliant with GDPR, CCPA and PECR. Made and hosted in the EU, on European cloud infrastructure.
A simple but powerful real-time web analytics tool that helps you track, analyse and understand your visitors. It features click fraud detection and session playback.
An open-source marketing analytics tool that respects data-privacy. With two hosting options, it is completely cookieless and it lets you own all your data.
Pros
- It is easy to implement
- It has data science capabilities
- Reports are easy to build
- Interface is user-friendly
- Lightweight
- Open-source
- Cookieless
- EU cloud infrastructure
- Easy to use
- Google Ads integration
- Great session playback
- Click fraud detection
- Visitor alerts
- Open-source
- Simple to understand interface
- You own your data
- Provacy-friendly
- Lightweight script (2kb)
Cons
- Tech support is quite basic
- Difficult to share dasboards
- Onboarding could be improved
- Limited features
- No audience reporting features
- Limited free plan
- Not a great amount of features
Pricing information
Starting Price
| Free | Free |
| Growth | On req. |
| Pro | On req. |
| Premier | On req. |
| 10k page views | $9 p/m |
| Enterprise | On req. |
| 200k page views | $29 p/m |
| 100k page views | $19 p/m |
| 500k page views | $49 p/m |
| 1M page views | $69 p/m |
| 2M page views | $89 p/m |
| 5M page views | $129 p/m |
| 10M page views | $169 p/m |
| Free | Free |
| 100k Page Views | €9+ p/m |
| 250k Page Views | €19+ p/m |
Free trial period
Free plan
30 days
30 days
14 days
Account Management
Trackable Items
1
1-10+ depending on plan
1
Unlimited
User Seats
Unlimited
1-10+ depending on plan
Unlimited
Unlimited for all plans
Account Security
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
Data Processing
Data Center Locations
- European Economic Area (EEA)
- United States
- European Economic Area (EEA)
- European Economic Area (EEA)
- European Economic Area (EEA)
Software Hosting
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
Data Ownership
You
You
Statcounter
You
Data Freshness
Realtime
Realtime
Realtime
Realtime
Data Retention
12 months
3-5+ years depending on plan
Unlimited*
Unlimited
Data Sampling
Limited data sampling in reports with over 20M pageviews
Umami does not sample data
Data Import
e.g. import GA data
Import Google keyword data
Data Export
Via CSV or API
Export your data to CSV
To a spreadsheet or other third party software.
via API as JSON file
Compliance
- GDPR
- CCPA
- HIPAA
- GDPR
- CCPA
- PECR
- GDPR
- GDPR
- CCPA
- HIPAA
Cookieless
Heap relies on first-party cookies
Plausible is cookieless by default.
Statcounter uses cookies
Umami Analytics does not use cookies
Alerts & Automation
Custom Alerts
Via Slack or email
Traffic spike notifications through Slack or email
Important visitor alerts
for Business & Enterprise plans
Email Reports
Schedule regular emails for important charts
Weekly or monthly email reporting
Detailed, mobile-friendly reports
Reporting
Trend Reporting
Device Reporting
Device type, browser & OS
Device type, browser, OS & screen resolution
Funnel Reporting
With quantitative measurement of user friction & step suggestions
User Flow Reporting
Sankey chart with path comparison
Basic reporting by looking at Entry & Exit pages
Simple ordered list of pages visited
User journey analysis
Segmentation
Quickly identify patterns in user behavior
Use filters to segment your audience
Simple filters like browser, OS, and country
Cohort Reports
Retention Reporting
Attribution Reporting
Track UTM parameters or initial referrer sources
Simple referral & UTM sources
UTM & channel attribution
Ecommerce Reporting
Easy setup with eCommerce Activation Kit
Ecommerce revenue tracking
Revenue tracking
User Experience Features
Heatmaps
Session Recordings
Automatically filters relevant replays
Recordings with many filtering options
Session replays
A/B Testing
User Feedback
Track NPS score events in surveys
Customizability
Custom Properties
Custom Properties (Business plan and above)
Custom Metrics
Custom Reports
Custom Events
By means of adding CSS classes
Max 5 custom tags + values per page
Track everything from clicks to form submit
Annotations
Support
Support description
Heap offers extensive documentation and access to their in-depth collection of Heap University courses to get up and running. Need more help? Join the community or contact their knowledgable support staff through email.
Plausible offers extensive documentation which is the first place to find answers. Still haven't found what you're looking for? Contact their email support for knowledgable support.
Statcounter offers various support options like phone, email, live chat, and an extensive knowledge base.
The support options of Umami Analytics consist of a knowledge base, an online community and you can contact them via e-mail.
Support Options
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community