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Compare Analytics Tools
Rating
4/5
Summary
Product Analytics For Product, Marketing, Sales & Support teams. Full-funnel attribution, onboarding optimization, feature usage trends, subscription growth, cohort analysis and more.
Powerful, self-serve product analytics to help you convert, engage, and retain more users. Build funnels, see top user flows, create cohorts, and more with just a few clicks.
The only digital insights platform that gives you complete understanding of your customers’ digital journeys, so you can quickly improve conversion, retention, and customer delight.
A simple but powerful real-time web analytics tool that helps you track, analyse and understand your visitors. It features click fraud detection and session playback.
Pros
- User / account segmentation
- Realtime
- Integrations
- Feature revenue reporting
- Simple implementation
- Interface is easy to understand
- Great support options
- Reporting is in realtime
- Good community
- It is easy to implement
- It has data science capabilities
- Reports are easy to build
- Interface is user-friendly
- Easy to use
- Google Ads integration
- Great session playback
- Click fraud detection
- Visitor alerts
Cons
- Customisability
- Limited free version
- Event setup requires tech skills
- Contains hard to discover features
- Has a steep learning curve
- Tech support is quite basic
- Difficult to share dasboards
- Onboarding could be improved
- Limited free plan
Pricing information
Starting Price
| Pro | $999+ p/m |
| Enterprise | On req. |
| Free | Free |
| Enterprise | On req. |
| Free | Free |
| Growth | On req. |
| Pro | On req. |
| Premier | On req. |
| Free | Free |
| 100k Page Views | €9+ p/m |
| 250k Page Views | €19+ p/m |
Free trial period
14 days
Free plan
Free plan
30 days
Account Management
Trackable Items
1
1
1
1
User Seats
50+
Unlimited
Unlimited
Unlimited
Account Security
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
Data Processing
Data Center Locations
- United States
- European Economic Area (EEA)
- United States
- European Economic Area (EEA)
- United States
- European Economic Area (EEA)
Software Hosting
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
Data Ownership
Woopra
Mixpanel
You
Statcounter
Data Freshness
Realtime
Realtime
Realtime
Realtime
Data Retention
24 months
Unlimited
12 months
Unlimited*
Data Sampling
Woopra never uses any kind of sampling
Data Import
Import raw visit data with actions and visitor properties via API
Via one-off script or Ingestion API
Import Google keyword data
Data Export
Export raw daily visit data via API
Via raw data export API
Via CSV or API
To a spreadsheet or other third party software.
Compliance
- GDPR
- GDPR
- CCPA
- HIPAA
- GDPR
- CCPA
- HIPAA
- GDPR
Cookieless
Woopra relies on first-party cookies.
Mixpanel relies on first-party cookies
Heap relies on first-party cookies
Statcounter uses cookies
Alerts & Automation
Custom Alerts
Automatically trigger emails, slack messages or update Salesforce fields
Hourly, daily, or weekly base on event threshold
Via Slack or email
Important visitor alerts
Email Reports
Same as custom alerts
Schedule regular emails for important charts
Detailed, mobile-friendly reports
Reporting
Trend Reporting
Measure by feature, subscription changes by location, campaign performance by source & more
Device Reporting
Device type, browser, OS & screen resolution
Funnel Reporting
Funnel trend, time to convert & frequency visualisations
With quantitative measurement of user friction & step suggestions
User Flow Reporting
Combine any set of actions or attributes in Sankey charts
Sankey chart with selected, immediate & drop off events
Sankey chart with path comparison
Simple ordered list of pages visited
Segmentation
Create dynamic segments based on any combination of criteria
Automatically find interesting segments & receive per email
Quickly identify patterns in user behavior
Cohort Reports
Breakdown acquisition date, signup date, first purchase date & more
User cohorts of users to filter reports
Retention Reporting
Uncover at-risk users and discover engaged users
Retention curves, trends & user cohort buckets
Attribution Reporting
Simple UTM tracking with "first touch" attribution
Track UTM parameters or initial referrer sources
Simple referral & UTM sources
Ecommerce Reporting
Option to track purchases but no special reporting
Easy setup with eCommerce Activation Kit
User Experience Features
Heatmaps
Session Recordings
Automatically filters relevant replays
Recordings with many filtering options
A/B Testing
Experiments
User Feedback
Track NPS score events in surveys
Customizability
Custom Properties
Custom Metrics
Available from the pro plan
Max 255 properties per event
Custom Reports
Unlimited custom dahboards & reports
Custom Events
Via HTTP API or Javascript API
Combine events into a custom event
Max 5 custom tags + values per page
Annotations
Directly on the linechart in Insights
Support
Support description
Woopra offers support by phone, email, and an extensive knowledge base.
Mixpanel offer extensive documentation and knowledgable support through a ticketing system. They have a support email address but regular support requests are directed to the ticketing system. Join their Slack group for community access.
Heap offers extensive documentation and access to their in-depth collection of Heap University courses to get up and running. Need more help? Join the community or contact their knowledgable support staff through email.
Statcounter offers various support options like phone, email, live chat, and an extensive knowledge base.
Support Options
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community