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Summary
Give your teams a self-service digital analytics platform to understand your users, drive conversions, and increase engagement, growth and revenue. Ideal for product or gowth teams.
A simple but powerful real-time web analytics tool that helps you track, analyse and understand your visitors. It features click fraud detection and session playback.
Pendo is a product-analytics app that helps software companies develop products that resonate with customers.
Pros
  • Simple & Intuïtive
  • User segmentation
  • Data visualisations
  • Feature Analytics
  • Easy to use
  • Google Ads integration
  • Great session playback
  • Click fraud detection
  • Visitor alerts
Cons
  • Dashboard customisation
  • Limited free plan
  • User support access
  • Pricing transparency
  • Limited free plan

Pricing information

Starting Price
StarterFree
Growth$49+ p/m
EnterpriseOn req.
FreeFree
100k Page Views€9+ p/m
250k Page Views€19+ p/m
Free trial period
Free plan
30 days
Free plan

Account Management

Trackable Items
Unlimited
1
Unlimited in Portfolio plan
User Seats
Unlimited for all plans
Unlimited
Unlimited
Account Security
  • Single Sign-on
  • Two-factor Authentication
  • Single Sign-on
  • Two-factor Authentication
  • Single Sign-on
  • Two-factor Authentication

Data Processing

Data Center Locations
  • European Economic Area (EEA)
  • United States
  • European Economic Area (EEA)
  • United States
Software Hosting
  • Public Cloud
  • Private Cloud
  • On-Premise
  • Public Cloud
  • Private Cloud
  • On-Premise
  • Public Cloud
  • Private Cloud
  • On-Premise
Data Ownership
You
Statcounter
Pendo
Data Freshness
Realtime
Realtime
Hourly updates
Data Retention
Unlimited
Unlimited*
84 months
Data Sampling
Data Import
Via SDK, API, GCS, AWS & more
Import Google keyword data
Import historical data by CSV
Data Export
To GCS, BigQuery, Redshift & more
To a spreadsheet or other third party software.
Export feedback & reports by CSV or pull data to BI tool
Compliance
  • GDPR
  • CCPA
  • ePrivacy
  • GDPR
  • CCPA
  • ePrivacy
Cookieless
Amplitude relies on first-party cookies.
Statcounter uses cookies
Pendo uses first-party cookies

Alerts & Automation

Custom Alerts
Important visitor alerts
Guide, Page & Feature alerts
Email Reports
Subscribe to dashboard for daily reports
Detailed, mobile-friendly reports
Recieve reports in weekly emails

Reporting

Trend Reporting
Device Reporting
Device type, browser, OS & screen resolution
Funnel Reporting
Flexible funnels to analyse conversion, time to convert & more
User Flow Reporting
Standard & reverse Sankey charts
Simple ordered list of pages visited
Segmentation
Cohort Reports
Retention Reporting
Retention Analysis and Lifecycle charts
See Cohort analysis
Attribution Reporting
Simple referral & UTM sources
Ecommerce Reporting
Elaborate Ecommerce reporting

User Experience Features

Heatmaps
Session Recordings
Session Replay
Recordings with many filtering options
A/B Testing
A/B testing & feature flagging with Amplitude Experiment
User Feedback
Guides and Surveys

Customizability

Custom Properties
Custom Metrics
20 custom formulas to create the metric you need
Custom Reports
Change the widgets of a report
Custom Events
Create a custom event from existing events
Max 5 custom tags + values per page
Annotations

Support

Support description
The support of Amplitude consists of a ticketing system, an extensive knowledge base, a community and email support depending on your plan.
Statcounter offers various support options like phone, email, live chat, and an extensive knowledge base.
The Pendo support consists of a phone helpdesk, a live chat function, an extensive knowledge base and a community.
Support Options
  • Phone
  • Email
  • Live Chat
  • Ticketing system
  • Knowledge base
  • Community
  • Phone
  • Email
  • Live Chat
  • Ticketing system
  • Knowledge base
  • Community
  • Phone
  • Email
  • Live Chat
  • Ticketing system
  • Knowledge base
  • Community
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