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Summary
Product Analytics For Product, Marketing, Sales & Support teams. Full-funnel attribution, onboarding optimization, feature usage trends, subscription growth, cohort analysis and more.
Give your teams a self-service digital analytics platform to understand your users, drive conversions, and increase engagement, growth and revenue. Ideal for product or gowth teams.
A B2B leadgeneration tool. Start identifying your B2B website visitors and grow your sales funnel. Generate more and better leads than your competition.
A simple but powerful real-time web analytics tool that helps you track, analyse and understand your visitors. It features click fraud detection and session playback.
Pros
  • User / account segmentation
  • Realtime
  • Integrations
  • Feature revenue reporting
  • Simple implementation
  • Simple & Intuïtive
  • User segmentation
  • Data visualisations
  • Feature Analytics
  • Company insights
  • Session Recordings
  • Geographic results
  • CRM integration
  • Easy to use
  • Google Ads integration
  • Great session playback
  • Click fraud detection
  • Visitor alerts
Cons
  • Customisability
  • Limited free version
  • Dashboard customisation
  • Limited free plan
  • User support access
  • Pricing transparency
  • Limited features
  • Specific use-case
  • Not very customizable
  • Quite steep pricing
  • Limited free plan

Pricing information

Starting Price
Pro$999+ p/m
EnterpriseOn req.
StarterFree
Growth$49+ p/m
EnterpriseOn req.
Starter€69+ p/m
Scale€159+ p/m
Pro€359+ p/m
5.000+ company ID'sOn req.
FreeFree
100k Page Views€9+ p/m
250k Page Views€19+ p/m
Free trial period
14 days
Free plan
14 days
30 days

Account Management

Trackable Items
1
Unlimited
Unlimited
1
User Seats
50+
Unlimited for all plans
3 to unlimited, by plan
Unlimited
Account Security
  • Single Sign-on
  • Two-factor Authentication
  • Single Sign-on
  • Two-factor Authentication
  • Single Sign-on
  • Two-factor Authentication
  • Single Sign-on
  • Two-factor Authentication

Data Processing

Data Center Locations
  • United States
  • European Economic Area (EEA)
  • United States
  • European Economic Area (EEA)
  • European Economic Area (EEA)
Software Hosting
  • Public Cloud
  • Private Cloud
  • On-Premise
  • Public Cloud
  • Private Cloud
  • On-Premise
  • Public Cloud
  • Private Cloud
  • On-Premise
  • Public Cloud
  • Private Cloud
  • On-Premise
Data Ownership
Woopra
You
Leadinfo
Statcounter
Data Freshness
Realtime
Realtime
Realtime
Realtime
Data Retention
24 months
Unlimited
30 days
Unlimited*
Data Sampling
Woopra never uses any kind of sampling
Data Import
Import raw visit data with actions and visitor properties via API
Via SDK, API, GCS, AWS & more
Used for bulk tagging leads
Import Google keyword data
Data Export
Export raw daily visit data via API
To GCS, BigQuery, Redshift & more
Elaborate lead export in CSV or for Linkedin
To a spreadsheet or other third party software.
Compliance
  • GDPR
  • GDPR
  • CCPA
  • ePrivacy
  • GDPR
  • CCPA
  • GDPR
Cookieless
Woopra relies on first-party cookies.
Amplitude relies on first-party cookies.
Sets first-party cookies _li_id (2 years) and _li_ses (session) by default; an optional cookieless mode exists.
Statcounter uses cookies

Alerts & Automation

Custom Alerts
Automatically trigger emails, slack messages or update Salesforce fields
Important visitor alerts
Email Reports
Subscribe to dashboard for daily reports
Daily, weekly or monthly lead overview
Detailed, mobile-friendly reports

Reporting

Trend Reporting
Measure by feature, subscription changes by location, campaign performance by source & more
Analyse your peak hours
Device Reporting
Device type, browser, OS & screen resolution
Funnel Reporting
Flexible funnels to analyse conversion, time to convert & more
User Flow Reporting
Combine any set of actions or attributes in Sankey charts
Standard & reverse Sankey charts
Simple ordered list of pages visited
Segmentation
Create dynamic segments based on any combination of criteria
Filter leads by country, channel or page
Cohort Reports
Breakdown acquisition date, signup date, first purchase date & more
Retention Reporting
Uncover at-risk users and discover engaged users
Retention Analysis and Lifecycle charts
Attribution Reporting
Simple referral widget
Simple referral & UTM sources
Ecommerce Reporting
Elaborate Ecommerce reporting

User Experience Features

Heatmaps
Session Recordings
Session Replay
Included from the Scale plan
Recordings with many filtering options
A/B Testing
A/B testing & feature flagging with Amplitude Experiment
User Feedback
Guides and Surveys

Customizability

Custom Properties
Define your own labels
Custom Metrics
Available from the pro plan
20 custom formulas to create the metric you need
Custom Reports
Custom Events
Via HTTP API or Javascript API
Create a custom event from existing events
Define triggers to label a lead or send them to CRM
Max 5 custom tags + values per page
Annotations

Support

Support description
Woopra offers support by phone, email, and an extensive knowledge base.
The support of Amplitude consists of a ticketing system, an extensive knowledge base, a community and email support depending on your plan.
Email support on Starter, phone support from Scale, a dedicated customer success manager on Pro, plus a help center.
Statcounter offers various support options like phone, email, live chat, and an extensive knowledge base.
Support Options
  • Phone
  • Email
  • Live Chat
  • Ticketing system
  • Knowledge base
  • Community
  • Phone
  • Email
  • Live Chat
  • Ticketing system
  • Knowledge base
  • Community
  • Phone
  • Email
  • Live Chat
  • Ticketing system
  • Knowledge base
  • Community
  • Phone
  • Email
  • Live Chat
  • Ticketing system
  • Knowledge base
  • Community

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