Compare
Compare Analytics Tools
Rating
4.5/5
Summary
A customisable and free web analytics tool. Get insights into user behavior with an event-based tracking model, and know what drives sales and traffic with extensive attribution methods.
A B2B leadgeneration tool. Start identifying your B2B website visitors and grow your sales funnel. Generate more and better leads than your competition.
Optimize your website with certainty, not assumption. Watch real user journeys, with automatic Friction Scores that detects where to focus first.
A simple but powerful real-time web analytics tool that helps you track, analyse and understand your visitors. It features click fraud detection and session playback.
Pros
- GA4 is free to use
- Many functionalities
- The reports are customisable
- Large community
- Extensive documentation
- GA4 is easily scalable
- Company insights
- Session Recordings
- Geographic results
- CRM integration
- Intuitive dashboards
- Great filtering
- Possibility to tag elements
- Helpfull support
- Automatic form tracking
- User feedback surveys
- Easy to use
- Google Ads integration
- Great session playback
- Click fraud detection
- Visitor alerts
Cons
- Steep learning curve
- Implementation can be hard
- Inaccurate data sampling
- UI is not easy to use
- Limited features
- Specific use-case
- Not very customizable
- Quite steep pricing
- Lack of insight for Iframe recordings
- Funnels could be improved
- You run into credit limit quite fast
- Limited free plan
Pricing information
Starting Price
| Standard | Free |
| GA4 360 | $50k+ per year |
| Starter | €69+ p/m |
| Scale | €159+ p/m |
| Pro | €359+ p/m |
| 5.000+ company ID's | On req. |
| Free | Free |
| Starter | €39 p/m |
| Growth | €129 p/m |
| Business | €259 p/m |
| Pro | €499 p/m |
| Enterprise | On req. |
| Free | Free |
| 100k Page Views | €9+ p/m |
| 250k Page Views | €19+ p/m |
Free trial period
Free plan
14 days
14 days
30 days
Account Management
Trackable Items
100
Unlimited
10
1
User Seats
Unlimited
3 to unlimited, by plan
Unlimited
Unlimited
Account Security
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
Data Processing
Data Center Locations
- European Economic Area (EEA)
- United Kingdom
- United States
- European Economic Area (EEA)
- European Economic Area (EEA)
- European Economic Area (EEA)
Software Hosting
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
Data Ownership
Google Analytics 4
Leadinfo
Mouseflow
Statcounter
Data Freshness
4-8 hours (most reports), up to 24-48 hours
Realtime
Realtime
Realtime
Data Retention
Customizable up to 14 months
30 days
12 months
Unlimited*
Data Sampling
Explorations might use sampled data
Data Import
Import cost, offline or user/client ID data
Used for bulk tagging leads
through integrations
Import Google keyword data
Data Export
With sheets, BigQuery or API
Elaborate lead export in CSV or for Linkedin
via CSV or to third-party tools by ID push
To a spreadsheet or other third party software.
Compliance
- GDPR
- CCPA
- GDPR
- CCPA
- GDPR
- CCPA
- GDPR
Cookieless
Google Analytics relies on first-party cookies.
Sets first-party cookies _li_id (2 years) and _li_ses (session) by default; an optional cookieless mode exists.
Mouseflow uses first-party cookies
Statcounter uses cookies
Alerts & Automation
Custom Alerts
Custom insights, in interface or via email
Via web hook
Important visitor alerts
Email Reports
Recurring shared reporting
Daily, weekly or monthly lead overview
Hourly, daily, or weekly emails
Detailed, mobile-friendly reports
Reporting
Trend Reporting
Analyse your peak hours
Simple visitor trend graphs
Device Reporting
Device type, browser, OS and more
Filter by device type, OS, browser & screen resolution
Device type, browser, OS & screen resolution
Funnel Reporting
Customisable funnel exploration
Simple funnel report, watch recordings from converters
User Flow Reporting
Flexible Sankey chart exploration
Simple ordered list of pages visited
Segmentation
Segment creation and overlap exploration
Filter leads by country, channel or page
Segment users to filter heatmaps & recordings
Cohort Reports
Cohort exploration
Retention Reporting
Combined with CLTV metrics
Attribution Reporting
Attribution models comparison
Simple referral widget
Simple referral & UTM sources
Ecommerce Reporting
Extensive e-commerce reports
User Experience Features
Heatmaps
GA4 does not offer heatmaps
Click, movement, scroll, attention, live & geo heatmaps
Session Recordings
GA4 does not offer recordings
Included from the Scale plan
Elaborate filtering & livestream options
Recordings with many filtering options
A/B Testing
User Feedback
Custom triggered text, multiple choice & NPS ratings
Customizability
Custom Properties
25 user-scoped & 50 event-scoped dimensions
Define your own labels
Custom Metrics
50 event-scoped metrics
Custom Reports
All reports are customisable
Automatic form tracking
Custom Events
25 parameters per event
Define triggers to label a lead or send them to CRM
Custom tagging of recordings
Max 5 custom tags + values per page
Annotations
Notes feature added in 2024
Support
Support description
Support is available via chat and the support center.
Email support on Starter, phone support from Scale, a dedicated customer success manager on Pro, plus a help center.
Mouseflow provides support in four languages and through phone, email, and an extensive knowledge base
Statcounter offers various support options like phone, email, live chat, and an extensive knowledge base.
Support Options
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community