Compare
Compare Analytics Tools
Amplitude
Free plan
Only Amplitude has:
- Annotations
Leadinfo
From €69 per month
No feature only Leadinfo has.
Statcounter
Free plan
Only Statcounter has:
- Data Sampling
Fullstory
Free plan
No feature only Fullstory has.
Fullstory
Summary
Give your teams a self-service digital analytics platform to understand your users, drive conversions, and increase engagement, growth and revenue. Ideal for product or gowth teams.
A B2B leadgeneration tool. Start identifying your B2B website visitors and grow your sales funnel. Generate more and better leads than your competition.
A simple but powerful real-time web analytics tool that helps you track, analyse and understand your visitors. It features click fraud detection and session playback.
Fullstory is a digital experience analytics platform that combines session replay, product analytics and AI-generated insights, with a permanent free plan.
Pros
- Simple & Intuïtive
- User segmentation
- Data visualisations
- Feature Analytics
- Company insights
- Session Recordings
- Geographic results
- CRM integration
- Easy to use
- Google Ads integration
- Great session playback
- Click fraud detection
- Visitor alerts
- Permanent free plan with session replay
- Choice of EU or US data center
- SOC 2 and ISO 27001, 27701 and 42001 certifications
- Warehouse sync to BigQuery, Snowflake and Redshift
Cons
- Dashboard customisation
- Limited free plan
- User support access
- Pricing transparency
- Limited features
- Specific use-case
- Not very customizable
- Quite steep pricing
- Limited free plan
- Paid prices not published
- Dashboards and StoryAI not in the free plan
- Alerts and retention reports need an Advanced or Enterprise plan
- Moving to the EU data center means opening a new account
Pricing information
Starting Price
- StarterFree
- Growth$49+ p/m
- EnterpriseOn req.
- Starter€69+ p/m
- Scale€159+ p/m
- Pro€359+ p/m
- 5.000+ company ID'sOn req.
- FreeFree
- 100k Page Views€9+ p/m
- 250k Page Views€19+ p/m
- FullstoryFreeFree
- BusinessOn req.
- AdvancedOn req.
- EnterpriseOn req.
Free trial period
Free plan
14 days
30 days
Free plan
Account Management
Trackable Items
Unlimited
Unlimited
1
User Seats
Unlimited for all plans
3 to unlimited, by plan
Unlimited
10 on FullstoryFree, paid plans not published
Account Security
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
Data Processing
Data Center Locations
- European Economic Area (EEA)
- United States
- European Economic Area (EEA)
- European Economic Area (EEA)
- European Economic Area (EEA)
- United States
Software Hosting
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
Data Ownership
You
Leadinfo
Statcounter
You
Data Freshness
Realtime
Realtime
Realtime
Data Retention
Unlimited
30 days
Unlimited*
12 months on FullstoryFree, paid plans not published
Data Sampling
Data Import
Via SDK, API, GCS, AWS & more
Used for bulk tagging leads
Import Google keyword data
Browser and Server APIs, Segment and Tealium integrations
Data Export
To GCS, BigQuery, Redshift & more
Elaborate lead export in CSV or for Linkedin
To a spreadsheet or other third party software.
Anywhere Warehouse (hourly sync to BigQuery, Redshift, Snowflake), add-on
Compliance
- GDPR
- CCPA
- ePrivacy
- GDPR
- CCPA
- GDPR
- GDPR
- CCPA
Cookieless
Amplitude relies on first-party cookies.
Sets first-party cookies _li_id (2 years) and _li_ses (session) by default; an optional cookieless mode exists.
Statcounter uses cookies
Capture needs the first-party fs_uid cookie
Alerts & Automation
Custom Alerts
Important visitor alerts
Metric, segment and opportunity alerts by email, in-app, Slack, Teams; Advanced and Enterprise
Email Reports
Subscribe to dashboard for daily reports
Daily, weekly or monthly lead overview
Detailed, mobile-friendly reports
Reporting
Trend Reporting
Analyse your peak hours
Metric trends
Device Reporting
Device type, browser, OS & screen resolution
Device breakdown
Funnel Reporting
Flexible funnels to analyse conversion, time to convert & more
Funnels and conversions
User Flow Reporting
Standard & reverse Sankey charts
Simple ordered list of pages visited
Journey maps, page flows
Segmentation
Filter leads by country, channel or page
User segments
Cohort Reports
Retention Reporting
Retention Analysis and Lifecycle charts
Advanced and Enterprise
Attribution Reporting
Simple referral widget
Simple referral & UTM sources
Ecommerce Reporting
Elaborate Ecommerce reporting
Order Completed and Product Purchased events
User Experience Features
Heatmaps
Click and scroll maps
Session Recordings
Session Replay
Included from the Scale plan
Recordings with many filtering options
Session replay, included in FullstoryFree
A/B Testing
A/B testing & feature flagging with Amplitude Experiment
A/B experiments in Guides and Surveys add-on; Optimizely integration
User Feedback
Guides and Surveys
Guides and Surveys add-on
Customizability
Custom Properties
Define your own labels
Custom event and user properties
Custom Metrics
20 custom formulas to create the metric you need
Custom calculations
Custom Reports
Dashboards, paid plans
Custom Events
Create a custom event from existing events
Define triggers to label a lead or send them to CRM
Max 5 custom tags + values per page
Annotations
Support
Support description
The support of Amplitude consists of a ticketing system, an extensive knowledge base, a community and email support depending on your plan.
Email support on Starter, phone support from Scale, a dedicated customer success manager on Pro, plus a help center.
Statcounter offers various support options like phone, email, live chat, and an extensive knowledge base.
Support is by email and support ticket during regional weekday business hours, with a help center and community forum. Free plan tickets have a 2 business day response target, paying customers 1 business day. A Premium Support add-on gives 24/7 critical support. The FullstoryFree help article lists email support as a paid plan feature, while the support hours article lists a response target for free plan customers.
Support Options
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community