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Summary
The only digital insights platform that gives you complete understanding of your customers’ digital journeys, so you can quickly improve conversion, retention, and customer delight.
An open-source product analytics for developers. It helps engineers understand their product usage, automate events, and user data collection.
A website optimization tool to analyze visitor's behavior across email & ad campaigns. Investigate buyers' journeys, identify audience segments present across webpages, and spot issues.
Privacy-first, lightweight, accurate web analytics for free. Web Analytics that allows you to view and track essential stats on the usage of your website.
Pros
  • It is easy to implement
  • It has data science capabilities
  • Reports are easy to build
  • Interface is user-friendly
  • Easy to set up
  • Great interface design
  • Reasonable pricing
  • Good session recordings
  • Easy heatmaps
  • Customer feedback surveys
  • Simple but good A/B testing
  • Easy to set up
  • Starts free when client of Cloudflare
  • Very easy to setup
  • Server log additional metrics
  • Difficult to block for Adblockers
Cons
  • Tech support is quite basic
  • Difficult to share dasboards
  • Onboarding could be improved
  • Feature flags are limited
  • Limited amount of graph types
  • Filtering could be improved
  • Few intergrations with other tools
  • Easy to hit the max number of snapshots
  • Limited features
  • Might track high amounts of bot traffic
  • Limited metrics
  • Cannot exclude own visits

Pricing information

Starting Price
FreeFree
GrowthOn req.
ProOn req.
PremierOn req.
Cloud LiteFree
Cloud€0.005 per event / recording
Enterprise Cloud€450 p/m minimum
Basic$29 p/m
Plus$99 p/m
Pro$249 p/m
Enterprise$599 p/m
Free trial period
Free plan
Free plan
30 days
Free plan

Account Management

Trackable Items
1
Unlimited
Unlimited
10
User Seats
Unlimited
Unlimited
Unlimited
N/A
Account Security
  • Single Sign-on
  • Two-factor Authentication
  • Single Sign-on
  • Two-factor Authentication
  • Single Sign-on
  • Two-factor Authentication
  • Single Sign-on
  • Two-factor Authentication

Data Processing

Data Center Locations
  • European Economic Area (EEA)
  • United States
  • United States
  • United States
  • European Economic Area (EEA)
  • United Kingdom
  • United States
Software Hosting
  • Public Cloud
  • Private Cloud
  • On-Premise
  • Public Cloud
  • Private Cloud
  • On-Premise
  • Public Cloud
  • Private Cloud
  • On-Premise
  • Public Cloud
  • Private Cloud
  • On-Premise
Data Ownership
You
You
Crazy Egg
Cloudflare Analytics
Data Freshness
Realtime
Realtime
Realtime
Realtime
Data Retention
12 months
Unlimited
Between 3 & 24 months depending on the plan
6 months
Data Sampling
Adaptive sampling of 1-10% on all stats
Data Import
Historical data ingestion
Data Export
Via CSV or API
Download reports or snapshots as a zipfile or CSV
via CVS or JSON files or an API
Compliance
  • GDPR
  • CCPA
  • HIPAA
  • GDPR
  • CCPA
  • HIPAA
  • PECR
  • GDPR
  • CCPA
  • HIPAA
  • ePrivacy
  • GDPR
  • CCPA
  • HIPAA
  • ePrivacy
Cookieless
Heap relies on first-party cookies
Posthog has the option to be used without cookies
Crazy Egg uses first-party cookies
Cloudflare analytics does not use cookies

Alerts & Automation

Custom Alerts
Via Slack or email
Receive alerts via Slack or email
Email Reports
Schedule regular emails for important charts
Subscribe to an Insight or dashboard
Receive reports or Snapshots by mail
Cloudflare does not feature email reports

Reporting

Trend Reporting
Device Reporting
See which device the user used
Device type, browser & OS
Funnel Reporting
With quantitative measurement of user friction & step suggestions
User Flow Reporting
Sankey chart with path comparison
Segmentation
Quickly identify patterns in user behavior
Segment users by device, location, etc.
Cohort Reports
Retention Reporting
Attribution Reporting
Track UTM parameters or initial referrer sources
By means of referral tracking
Simple referrer dimensions but no UTM tags
Ecommerce Reporting
Easy setup with eCommerce Activation Kit

User Experience Features

Heatmaps
Heatmap, scrollmap, confetti report, overlay & list
Session Recordings
Automatically filters relevant replays
A/B Testing
Feature flags and A/B testing
With realtime results
User Feedback
Track NPS score events in surveys
Surveys
Surveys, NPS scores & ratings

Customizability

Custom Properties
Custom tagging for segmenting users
Custom Metrics
Custom users variables
Custom Reports
Custom Events
Cloudflare does not feature event tracking
Annotations

Support

Support description
Heap offers extensive documentation and access to their in-depth collection of Heap University courses to get up and running. Need more help? Join the community or contact their knowledgable support staff through email.
Posthogs' support consists of an extensive knowledge base and community on their website. For enterprise users, support is also available trough a dedicated Slack channel and via e-mail.
Crazy Egg offers an extensive knowledge base, a ticketing system, and email as their support options. For the plus, pro, and enterprise plans it offers priority support.
Cloudflare offers support for their main product via email, a ticketing system, an elaborate knowledge base and an online community
Support Options
  • Phone
  • Email
  • Live Chat
  • Ticketing system
  • Knowledge base
  • Community
  • Phone
  • Email
  • Live Chat
  • Ticketing system
  • Knowledge base
  • Community
  • Phone
  • Email
  • Live Chat
  • Ticketing system
  • Knowledge base
  • Community
  • Phone
  • Email
  • Live Chat
  • Ticketing system
  • Knowledge base
  • Community

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