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Compare Analytics Tools
Rating
Summary
Optimize your website with certainty, not assumption. Watch real user journeys, with automatic Friction Scores that detects where to focus first.
An open-source product analytics for developers. It helps engineers understand their product usage, automate events, and user data collection.
Pendo is a product-analytics app that helps software companies develop products that resonate with customers.
An open-source marketing analytics tool that respects data-privacy. With two hosting options, it is completely cookieless and it lets you own all your data.
Pros
- Intuitive dashboards
- Great filtering
- Possibility to tag elements
- Helpfull support
- Automatic form tracking
- User feedback surveys
- Easy to set up
- Great interface design
- Reasonable pricing
- Good session recordings
- Open-source
- Simple to understand interface
- You own your data
- Provacy-friendly
- Lightweight script (2kb)
Cons
- Lack of insight for Iframe recordings
- Funnels could be improved
- You run into credit limit quite fast
- Feature flags are limited
- Limited amount of graph types
- Filtering could be improved
- Not a great amount of features
Pricing information
Starting Price
| Free | Free |
| Starter | €39 p/m |
| Growth | €129 p/m |
| Business | €259 p/m |
| Pro | €499 p/m |
| Enterprise | On req. |
| Cloud Lite | Free |
| Cloud | €0.005 per event / recording |
| Enterprise Cloud | €450 p/m minimum |
Free trial period
14 days
Free plan
Free plan
14 days
Account Management
Trackable Items
10
Unlimited
Unlimited in Portfolio plan
Unlimited
User Seats
Unlimited
Unlimited
Unlimited
Unlimited for all plans
Account Security
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
Data Processing
Data Center Locations
- European Economic Area (EEA)
- United States
- United States
- European Economic Area (EEA)
Software Hosting
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
Data Ownership
Mouseflow
You
Pendo
You
Data Freshness
Realtime
Realtime
Hourly updates
Realtime
Data Retention
12 months
Unlimited
84 months
Unlimited
Data Sampling
Umami does not sample data
Data Import
through integrations
Historical data ingestion
Import historical data by CSV
Data Export
via CSV or to third-party tools by ID push
Export feedback & reports by CSV or pull data to BI tool
via API as JSON file
Compliance
- GDPR
- CCPA
- GDPR
- CCPA
- HIPAA
- PECR
- CCPA
- ePrivacy
- GDPR
- CCPA
- HIPAA
Cookieless
Mouseflow uses first-party cookies
Posthog has the option to be used without cookies
Pendo uses first-party cookies
Umami Analytics does not use cookies
Alerts & Automation
Custom Alerts
Via web hook
Receive alerts via Slack or email
Guide, Page & Feature alerts
for Business & Enterprise plans
Email Reports
Hourly, daily, or weekly emails
Subscribe to an Insight or dashboard
Recieve reports in weekly emails
Reporting
Trend Reporting
Simple visitor trend graphs
Device Reporting
Filter by device type, OS, browser & screen resolution
Funnel Reporting
Simple funnel report, watch recordings from converters
User Flow Reporting
User journey analysis
Segmentation
Segment users to filter heatmaps & recordings
Simple filters like browser, OS, and country
Cohort Reports
Retention Reporting
See Cohort analysis
Attribution Reporting
UTM & channel attribution
Ecommerce Reporting
Revenue tracking
User Experience Features
Heatmaps
Click, movement, scroll, attention, live & geo heatmaps
Session Recordings
Elaborate filtering & livestream options
Session replays
A/B Testing
Feature flags and A/B testing
User Feedback
Custom triggered text, multiple choice & NPS ratings
Surveys
Customizability
Custom Properties
Custom Metrics
Custom Reports
Automatic form tracking
Change the widgets of a report
Custom Events
Custom tagging of recordings
Track everything from clicks to form submit
Annotations
Support
Support description
Mouseflow provides support in four languages and through phone, email, and an extensive knowledge base
Posthogs' support consists of an extensive knowledge base and community on their website. For enterprise users, support is also available trough a dedicated Slack channel and via e-mail.
The Pendo support consists of a phone helpdesk, a live chat function, an extensive knowledge base and a community.
The support options of Umami Analytics consist of a knowledge base, an online community and you can contact them via e-mail.
Support Options
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community