Compare
Compare Analytics Tools
Rating
5/5
5/5
Summary
Privacy-focused website analytics without compromise. Fathom doesn’t compromise visitor privacy for data. It made website analytics easy to use and respectful of privacy laws.
A free analytics suite with a focus on user privacy and data security. Optimize the customer journey where it was previously impossible.
A B2B tool that helps businesses identify and track website visitors in order to generate leads and improve their sales and marketing efforts.
An open-source product analytics for developers. It helps engineers understand their product usage, automate events, and user data collection.
Pros
- Privacy friendly
- Easy to use
- Customer support
- Ad-blocker bypassing
- Ease of use
- Great authorisation management
- Packed with features
- Community forum
- Intergrated tag & consent management
- Great for B2B leadgen
- Quality company insights
- Modern user interface
- Responsive support
- Easy to set up
- Easy to set up
- Great interface design
- Reasonable pricing
- Good session recordings
Cons
- No data import
- Short free trial
- Limited features
- No progressive payment plan
- Ecommerce reporting can be improved
- Limited features
- Pricing based on company ID's, relevant or not
- Slight learning curve
- Feature flags are limited
- Limited amount of graph types
- Filtering could be improved
Pricing information
Starting Price
| 100k page views | $15 p/m |
| 200k page views | $25 p/m |
| 500k page views | $45 p/m |
| 1 Million page views | $60 p/m |
| 2 Million page views | $100 p/m |
| Core - 500k | €35 p/m |
| Enterprise | €366 p/m |
| 0-50 company ID's | $49 p/m |
| 51-100 company ID's | $69 p/m |
| 101-250 company ID's | $99 p/m |
| 251-500 company ID's | $139 p/m |
| 501-750 company ID's | $179 p/m |
| 751-1.000 company ID's | $229 p/m |
| 1.001-2.000 company ID's | $279 p/m |
| 2.001-3.000 company ID's | $349 p/m |
| 3.001-4.000 company ID's | $439 p/m |
| 4.001-5.000 company ID's | $529 p/m |
| 5.000+ company ID's | On req. |
| Cloud Lite | Free |
| Cloud | €0.005 per event / recording |
| Enterprise Cloud | €450 p/m minimum |
Free trial period
30 days
Free plan
14 days
Free plan
Account Management
Trackable Items
50
10 sites or apps (free) Unlimited (Enterprise)
Unlimited
Unlimited
User Seats
Unlimited
Unlimited
Unlimited
Unlimited
Account Security
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
Data Processing
Data Center Locations
- European Economic Area (EEA)
- United States
- European Economic Area (EEA)
- United States
- European Economic Area (EEA)
- United States
Software Hosting
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
Data Ownership
You
You
Snitcher
You
Data Freshness
Realtime
30 min
Realtime
Realtime
Data Retention
Unlimited
Up to 25 months
12 months*
Unlimited
Data Sampling
By default Piwik does not sample data
Data Import
Google Analytics importer
Import cost data, search keywords, user/client ID and audience data
Historical data ingestion
Data Export
One-click CSV export
As CSV, XML, JSON, or via an API
Compliance
- GDPR
- CCPA
- ePrivacy
- COPPA
- PECR
- GDPR
- CCPA
- HIPAA
- LGPD
- ePrivacy
- PECR
- GDPR
- CCPA
- GDPR
- CCPA
- HIPAA
- PECR
Cookieless
Fathom is cookieless by default.
Piwik features a cookieless tracking option
Sets one first-party cookie, snitcher_device_id (1 year).
Posthog has the option to be used without cookies
Alerts & Automation
Custom Alerts
Email alerts based on thresholds
Receive alerts via Slack or email
Email Reports
Weekly or monthly reporting
Daily, weekly or monthly reports
Subscribe to an Insight or dashboard
Reporting
Trend Reporting
Device Reporting
Device type, browser & OS
Funnel Reporting
Detailed funnel report up to 5 steps
User Flow Reporting
Standard, transition & reverse Sankey charts
Segmentation
Instant filters on any data point
Unlimited segments
Cohort Reports
Retention Reporting
Customer loyalty eCommerce report
Attribution Reporting
Multi-channel attribution with 98% accuracy
Ecommerce Reporting
By means of custom events
Overview, order list, product, days and sessions to purchase & customer loyalty
User Experience Features
Heatmaps
Create an overlay with the site inspector Chrome extension
Session Recordings
A/B Testing
Feature flags and A/B testing
User Feedback
Surveys
Customizability
Custom Properties
200 slots for each scope and they can't be removed
Custom Metrics
Also called Calculated metrics
Custom Reports
Custom Events
Can include: name, ID & value
Include category, action, and optionally name and value
Annotations
Add to any graph or include them in scheduled reports or alerts
Support
Support description
Fathom offers extensive support and video walk-throughs. For issues you can always contact their knowledgable email support.
Piwik Pro offers extensive documentation and video tutorials. They have support offices for different regions which can be contacted by email and phone.
Support via a contact form (answered by email), live chat and the help center.
Posthogs' support consists of an extensive knowledge base and community on their website. For enterprise users, support is also available trough a dedicated Slack channel and via e-mail.
Support Options
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community