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Compare Analytics Tools

Rating
5/5
4/5
Summary
Lightweight and open source web analytics. No cookies and fully compliant with GDPR, CCPA and PECR. Made and hosted in the EU, on European cloud infrastructure.
Clarity is a free, easy-to-use tool that captures how real people actually use your site. Setup is easy and you'll start getting data in minutes.
An open-source product analytics for developers. It helps engineers understand their product usage, automate events, and user data collection.
A website UX tool. See how your visitors actually use your website. It features visitor recordings, live chat, heat map suite, analytics, polls, & more.
Pros
  • Lightweight
  • Open-source
  • Cookieless
  • EU cloud infrastructure
  • It is free and easy to use
  • Great heatmaps
  • Unlimited session recordings
  • No data sampling
  • Easy to set up
  • Great interface design
  • Reasonable pricing
  • Good session recordings
  • Easy to use
  • Great tagging feature
  • Attentive support team
Cons
  • Limited features
  • No audience reporting features
  • Limited reporting features
  • Limited integrations
  • Feature flags are limited
  • Limited amount of graph types
  • Filtering could be improved
  • New version can be glitchy
  • Slight learning curve for beginners

Pricing information

Starting Price
10k page views$9 p/m
EnterpriseOn req.
200k page views$29 p/m
100k page views$19 p/m
500k page views$49 p/m
1M page views$69 p/m
2M page views$89 p/m
5M page views$129 p/m
10M page views$169 p/m
ClarityFree
Cloud LiteFree
Cloud€0.005 per event / recording
Enterprise Cloud€450 p/m minimum
Free trial period
30 days
Free plan
Free plan
7 days

Account Management

Trackable Items
1-10+ depending on plan
Unlimited
Unlimited
1 per plan but option to add 1 for €5
User Seats
1-10+ depending on plan
Unlimited
Unlimited
Unlimited
Account Security
  • Single Sign-on
  • Two-factor Authentication
  • Single Sign-on
  • Two-factor Authentication
  • Single Sign-on
  • Two-factor Authentication
  • Single Sign-on
  • Two-factor Authentication

Data Processing

Data Center Locations
  • European Economic Area (EEA)
  • European Economic Area (EEA)
  • United States
  • United States
  • United States
Software Hosting
  • Public Cloud
  • Private Cloud
  • On-Premise
  • Public Cloud
  • Private Cloud
  • On-Premise
  • Public Cloud
  • Private Cloud
  • On-Premise
  • Public Cloud
  • Private Cloud
  • On-Premise
Data Ownership
You
Microsoft Clarity
You
Lucky Orange
Data Freshness
Realtime
Realtime
Realtime
Realtime
Data Retention
3-5+ years depending on plan
13 months
Unlimited
2 months for heatmaps & recordings and 12 for other features
Data Sampling
Limited data sampling in reports with over 20M pageviews
Data Import
e.g. import GA data
Historical data ingestion
Data Export
Export your data to CSV
Compliance
  • GDPR
  • CCPA
  • PECR
  • GDPR
  • CCPA
  • ePrivacy
  • GDPR
  • CCPA
  • HIPAA
  • PECR
  • GDPR
  • CCPA
Cookieless
Plausible is cookieless by default.
Clarity uses first-party cookies
Posthog has the option to be used without cookies
Lucky orange uses first-party cookies

Alerts & Automation

Custom Alerts
Traffic spike notifications through Slack or email
Receive alerts via Slack or email
Email Reports
Weekly or monthly email reporting
Subscribe to an Insight or dashboard

Reporting

Trend Reporting
Device Reporting
Device type, browser & OS
Device type, browser & OS widgets
Funnel Reporting
User Flow Reporting
Basic reporting by looking at Entry & Exit pages
Segmentation
Use filters to segment your audience
Cohort Reports
Retention Reporting
Attribution Reporting
Simple referral metrics
Simple referrer graph
Ecommerce Reporting
Ecommerce revenue tracking

User Experience Features

Heatmaps
Click, scroll & area heatmaps
Session Recordings
Filter by actions, duration, pages & device
A/B Testing
Feature flags and A/B testing
User Feedback
Surveys

Customizability

Custom Properties
Custom Properties (Business plan and above)
Custom Metrics
Custom Reports
Custom Events
By means of adding CSS classes
Annotations

Support

Support description
Plausible offers extensive documentation which is the first place to find answers. Still haven't found what you're looking for? Contact their email support for knowledgable support.
Support is available via chat, email and the support center.
Posthogs' support consists of an extensive knowledge base and community on their website. For enterprise users, support is also available trough a dedicated Slack channel and via e-mail.
Lucky Orange offers support by means of email, a live chat, and a ticketing system. Besides that, they have an extensive knowledge base and they offer an onboarding service.
Support Options
  • Phone
  • Email
  • Live Chat
  • Ticketing system
  • Knowledge base
  • Community
  • Phone
  • Email
  • Live Chat
  • Ticketing system
  • Knowledge base
  • Community
  • Phone
  • Email
  • Live Chat
  • Ticketing system
  • Knowledge base
  • Community
  • Phone
  • Email
  • Live Chat
  • Ticketing system
  • Knowledge base
  • Community

Looking for more answers?

Check out our knowledge base for more articles on analytics, tracking and privacy.

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