Compare
Compare Analytics Tools
Rating
5/5
4/5
Summary
A free analytics suite with a focus on user privacy and data security. Optimize the customer journey where it was previously impossible.
One easy dashboard to see how many visitors are coming to your website, where they come from and what they do once they're there. Without cookies. Without stalking. Still lightweight.
Clarity is a free, easy-to-use tool that captures how real people actually use your site. Setup is easy and you'll start getting data in minutes.
An open-source product analytics for developers. It helps engineers understand their product usage, automate events, and user data collection.
Pros
- Ease of use
- Great authorisation management
- Packed with features
- Community forum
- Intergrated tag & consent management
- Privacy focused
- Cookieless
- Lightweight script
- Good support
- Easy to use
- It is free and easy to use
- Great heatmaps
- Unlimited session recordings
- No data sampling
- Easy to set up
- Great interface design
- Reasonable pricing
- Good session recordings
Cons
- No progressive payment plan
- Ecommerce reporting can be improved
- Limited features due to cookieless
- Not very customisable
- No free version
- Limited reporting features
- Limited integrations
- Feature flags are limited
- Limited amount of graph types
- Filtering could be improved
Pricing information
Starting Price
| Core - 500k | €35 p/m |
| Enterprise | €366 p/m |
| Starter | €15 p/m |
| Business | €40 p/m |
| Enterprise | On req. |
| Clarity | Free |
| Cloud Lite | Free |
| Cloud | €0.005 per event / recording |
| Enterprise Cloud | €450 p/m minimum |
Free trial period
Free plan
14 days
Free plan
Free plan
Account Management
Trackable Items
10 sites or apps (free) Unlimited (Enterprise)
5-10+ depending on plan
Unlimited
Unlimited
User Seats
Unlimited
1-10+ depending on plan
Unlimited
Unlimited
Account Security
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
Data Processing
Data Center Locations
- European Economic Area (EEA)
- United States
- European Economic Area (EEA)
- European Economic Area (EEA)
- United States
- United States
Software Hosting
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
Data Ownership
You
You
Microsoft Clarity
You
Data Freshness
30 min
Realtime
Realtime
Realtime
Data Retention
Up to 25 months
Unlimited
13 months
Unlimited
Data Sampling
By default Piwik does not sample data
Data Import
Import cost data, search keywords, user/client ID and audience data
GA importer included
Historical data ingestion
Data Export
As CSV, XML, JSON, or via an API
As CSV or via API
Compliance
- GDPR
- CCPA
- HIPAA
- LGPD
- ePrivacy
- PECR
- GDPR
- CCPA
- ePrivacy
- GDPR
- CCPA
- ePrivacy
- GDPR
- CCPA
- HIPAA
- PECR
Cookieless
Piwik features a cookieless tracking option
Simple Analytics is cookieless by default.
Clarity uses first-party cookies
Posthog has the option to be used without cookies
Alerts & Automation
Custom Alerts
Email alerts based on thresholds
Receive alerts via Slack or email
Email Reports
Daily, weekly or monthly reports
Daily, weekly, monthly
Subscribe to an Insight or dashboard
Reporting
Trend Reporting
Curved and linear trend lines
Device Reporting
Device type, browser & OS widgets
Funnel Reporting
Detailed funnel report up to 5 steps
Line up goals for simple funnel
User Flow Reporting
Standard, transition & reverse Sankey charts
Segmentation
Unlimited segments
Filter dashboard with visitor attributes
Cohort Reports
Retention Reporting
Customer loyalty eCommerce report
Attribution Reporting
Multi-channel attribution with 98% accuracy
Simple referral metrics
Ecommerce Reporting
Overview, order list, product, days and sessions to purchase & customer loyalty
User Experience Features
Heatmaps
Create an overlay with the site inspector Chrome extension
Click, scroll & area heatmaps
Session Recordings
Filter by actions, duration, pages & device
A/B Testing
Feature flags and A/B testing
User Feedback
Surveys
Customizability
Custom Properties
200 slots for each scope and they can't be removed
Custom Metrics
Also called Calculated metrics
Custom Reports
Custom Events
Include category, action, and optionally name and value
Annotations
Add to any graph or include them in scheduled reports or alerts
Able to include links in annotations
Support
Support description
Piwik Pro offers extensive documentation and video tutorials. They have support offices for different regions which can be contacted by email and phone.
Simple Analytics offers knowledgable support through phone and email.
Support is available via chat, email and the support center.
Posthogs' support consists of an extensive knowledge base and community on their website. For enterprise users, support is also available trough a dedicated Slack channel and via e-mail.
Support Options
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community