Compare
Compare Analytics Tools
Rating
4/5
4/5
Summary
A B2B leadgeneration tool. Turn pageviews into pipeline. Identify the companies already visiting your website and convert them into high-value leads.
Give your teams a self-service digital analytics platform to understand your users, drive conversions, and increase engagement, growth and revenue. Ideal for product or gowth teams.
Clarity is a free, easy-to-use tool that captures how real people actually use your site. Setup is easy and you'll start getting data in minutes.
An open-source product analytics for developers. It helps engineers understand their product usage, automate events, and user data collection.
Pros
- Company insights
- Easy setup
- CRM integration
- Great for leadgen
- Simple & Intuïtive
- User segmentation
- Data visualisations
- Feature Analytics
- It is free and easy to use
- Great heatmaps
- Unlimited session recordings
- No data sampling
- Easy to set up
- Great interface design
- Reasonable pricing
- Good session recordings
Cons
- Specific use-case
- Limited data retention
- Limited features
- Dashboard customisation
- Limited free plan
- User support access
- Pricing transparency
- Limited reporting features
- Limited integrations
- Feature flags are limited
- Limited amount of graph types
- Filtering could be improved
Pricing information
Starting Price
| Lite | Free |
| Discover | €79+ p/m (billed annually) |
| Activate | €369+ p/m (billed annually) |
| Scale | €599+ p/m (billed annually) |
| Enterprise | On req. |
| Starter | Free |
| Growth | $49+ p/m |
| Enterprise | On req. |
| Clarity | Free |
| Cloud Lite | Free |
| Cloud | €0.005 per event / recording |
| Enterprise Cloud | €450 p/m minimum |
Free trial period
14 days
Free plan
Free plan
Free plan
Account Management
Trackable Items
Unlimited
Unlimited
Unlimited
Unlimited
User Seats
Unlimited
Unlimited for all plans
Unlimited
Unlimited
Account Security
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
Data Processing
Data Center Locations
- European Economic Area (EEA)
- European Economic Area (EEA)
- United States
- European Economic Area (EEA)
- United States
- United States
Software Hosting
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
Data Ownership
Leadfeeder
You
Microsoft Clarity
You
Data Freshness
1 hour
Realtime
Realtime
Realtime
Data Retention
Unlimited on paid plans, 7 days on Free
Unlimited
13 months
Unlimited
Data Sampling
Data Import
Via SDK, API, GCS, AWS & more
Historical data ingestion
Data Export
Included on Scale, otherwise uses credits
To GCS, BigQuery, Redshift & more
Compliance
- GDPR
- CCPA
- GDPR
- CCPA
- ePrivacy
- GDPR
- CCPA
- ePrivacy
- GDPR
- CCPA
- HIPAA
- PECR
Cookieless
Sets first-party cookies _lfa (1 year) and _lfa_consent.
Amplitude relies on first-party cookies.
Clarity uses first-party cookies
Posthog has the option to be used without cookies
Alerts & Automation
Custom Alerts
Receive alerts via Slack or email
Email Reports
Subscribe to dashboard for daily reports
Subscribe to an Insight or dashboard
Reporting
Trend Reporting
Device Reporting
Device type, browser & OS widgets
Funnel Reporting
Flexible funnels to analyse conversion, time to convert & more
User Flow Reporting
Standard & reverse Sankey charts
Segmentation
Cohort Reports
Retention Reporting
Retention Analysis and Lifecycle charts
Attribution Reporting
Simple referral metrics
Ecommerce Reporting
Elaborate Ecommerce reporting
User Experience Features
Heatmaps
Click, scroll & area heatmaps
Session Recordings
Session Replay
Filter by actions, duration, pages & device
A/B Testing
A/B testing & feature flagging with Amplitude Experiment
Feature flags and A/B testing
User Feedback
Guides and Surveys
Surveys
Customizability
Custom Properties
Custom Metrics
20 custom formulas to create the metric you need
Custom Reports
Custom Events
Create a custom event from existing events
Annotations
Support
Support description
You can contact support either by live chat (9AM - 11PM EET) and email from Monday to Friday. Support is knowledgable and responsive through chat. Email can take longer and responses can be from different support staff.
The support of Amplitude consists of a ticketing system, an extensive knowledge base, a community and email support depending on your plan.
Support is available via chat, email and the support center.
Posthogs' support consists of an extensive knowledge base and community on their website. For enterprise users, support is also available trough a dedicated Slack channel and via e-mail.
Support Options
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community