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Summary
The only digital insights platform that gives you complete understanding of your customers’ digital journeys, so you can quickly improve conversion, retention, and customer delight.
Optimize your website with certainty, not assumption. Watch real user journeys, with automatic Friction Scores that detects where to focus first.
An open-source product analytics for developers. It helps engineers understand their product usage, automate events, and user data collection.
AI-powered analytics and attribution platform that unifies website, product, and marketing data in one tool.
Pros
  • It is easy to implement
  • It has data science capabilities
  • Reports are easy to build
  • Interface is user-friendly
  • Intuitive dashboards
  • Great filtering
  • Possibility to tag elements
  • Helpfull support
  • Automatic form tracking
  • User feedback surveys
  • Easy to set up
  • Great interface design
  • Reasonable pricing
  • Good session recordings
  • AI-powered attribution
  • Combined web + product analytics
  • Auto-capture without developers
  • Privacy-friendly
Cons
  • Tech support is quite basic
  • Difficult to share dasboards
  • Onboarding could be improved
  • Lack of insight for Iframe recordings
  • Funnels could be improved
  • You run into credit limit quite fast
  • Feature flags are limited
  • Limited amount of graph types
  • Filtering could be improved
  • Relatively new player
  • No self-hosting option

Pricing information

Starting Price
FreeFree
GrowthOn req.
ProOn req.
PremierOn req.
FreeFree
Starter€39 p/m
Growth€129 p/m
Business€259 p/m
Pro€499 p/m
EnterpriseOn req.
Cloud LiteFree
Cloud€0.005 per event / recording
Enterprise Cloud€450 p/m minimum
Free trial period
Free plan
14 days
Free plan
Free plan

Account Management

Trackable Items
1
10
Unlimited
Unlimited
User Seats
Unlimited
Unlimited
Unlimited
3+ depending on plan
Account Security
  • Single Sign-on
  • Two-factor Authentication
  • Single Sign-on
  • Two-factor Authentication
  • Single Sign-on
  • Two-factor Authentication
  • Single Sign-on
  • Two-factor Authentication

Data Processing

Data Center Locations
  • European Economic Area (EEA)
  • United States
  • European Economic Area (EEA)
  • United States
  • European Economic Area (EEA)
  • United States
Software Hosting
  • Public Cloud
  • Private Cloud
  • On-Premise
  • Public Cloud
  • Private Cloud
  • On-Premise
  • Public Cloud
  • Private Cloud
  • On-Premise
  • Public Cloud
  • Private Cloud
  • On-Premise
Data Ownership
You
Mouseflow
You
You
Data Freshness
Realtime
Realtime
Realtime
Realtime
Data Retention
12 months
12 months
Unlimited
Unlimited
Data Sampling
Usermaven does not sample data
Data Import
through integrations
Historical data ingestion
Google Analytics importer
Data Export
Via CSV or API
via CSV or to third-party tools by ID push
Via API or CSV
Compliance
  • GDPR
  • CCPA
  • HIPAA
  • GDPR
  • CCPA
  • GDPR
  • CCPA
  • HIPAA
  • PECR
  • GDPR
  • CCPA
Cookieless
Heap relies on first-party cookies
Mouseflow uses first-party cookies
Posthog has the option to be used without cookies
Cookieless tracking available

Alerts & Automation

Custom Alerts
Via Slack or email
Via web hook
Receive alerts via Slack or email
Threshold-based alerts
Email Reports
Schedule regular emails for important charts
Hourly, daily, or weekly emails
Subscribe to an Insight or dashboard
Scheduled email reports

Reporting

Trend Reporting
Simple visitor trend graphs
Device Reporting
Filter by device type, OS, browser & screen resolution
Funnel Reporting
With quantitative measurement of user friction & step suggestions
Simple funnel report, watch recordings from converters
AI-powered funnel analysis
User Flow Reporting
Sankey chart with path comparison
User journey visualization
Segmentation
Quickly identify patterns in user behavior
Segment users to filter heatmaps & recordings
Segments & cohorts
Cohort Reports
Retention Reporting
Retention analysis (Business plan)
Attribution Reporting
Track UTM parameters or initial referrer sources
Multi-touch attribution with 7 models
Ecommerce Reporting
Easy setup with eCommerce Activation Kit
Revenue attribution

User Experience Features

Heatmaps
Click, movement, scroll, attention, live & geo heatmaps
Session Recordings
Automatically filters relevant replays
Elaborate filtering & livestream options
A/B Testing
Feature flags and A/B testing
User Feedback
Track NPS score events in surveys
Custom triggered text, multiple choice & NPS ratings
Surveys

Customizability

Custom Properties
Custom properties
Custom Metrics
Custom Reports
Automatic form tracking
Custom dashboards
Custom Events
Custom tagging of recordings
Auto-captured events
Annotations

Support

Support description
Heap offers extensive documentation and access to their in-depth collection of Heap University courses to get up and running. Need more help? Join the community or contact their knowledgable support staff through email.
Mouseflow provides support in four languages and through phone, email, and an extensive knowledge base
Posthogs' support consists of an extensive knowledge base and community on their website. For enterprise users, support is also available trough a dedicated Slack channel and via e-mail.
Usermaven offers documentation, live chat support, and email support.
Support Options
  • Phone
  • Email
  • Live Chat
  • Ticketing system
  • Knowledge base
  • Community
  • Phone
  • Email
  • Live Chat
  • Ticketing system
  • Knowledge base
  • Community
  • Phone
  • Email
  • Live Chat
  • Ticketing system
  • Knowledge base
  • Community
  • Phone
  • Email
  • Live Chat
  • Ticketing system
  • Knowledge base
  • Community

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