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Compare Analytics Tools
Rating
4/5
4/5
Summary
Product Analytics For Product, Marketing, Sales & Support teams. Full-funnel attribution, onboarding optimization, feature usage trends, subscription growth, cohort analysis and more.
Powerful, self-serve product analytics to help you convert, engage, and retain more users. Build funnels, see top user flows, create cohorts, and more with just a few clicks.
Hotjar provides Product Experience Insights about your website that show how users behave and what they feel strongly about, so product teams can deliver real value to them.
An open-source product analytics for developers. It helps engineers understand their product usage, automate events, and user data collection.
Pros
- User / account segmentation
- Realtime
- Integrations
- Feature revenue reporting
- Simple implementation
- Interface is easy to understand
- Great support options
- Reporting is in realtime
- Good community
- Comes with great heatmaps
- Includes session recordings
- Good polling function
- Hotjar features exit surveys
- Easy to set up
- Great interface design
- Reasonable pricing
- Good session recordings
Cons
- Customisability
- Limited free version
- Event setup requires tech skills
- Contains hard to discover features
- Has a steep learning curve
- Hotjar is not available for mobile
- Steep pricing for large organisations
- Hard to exclude URLs from reports
- Feature flags are limited
- Limited amount of graph types
- Filtering could be improved
Pricing information
Starting Price
| Pro | $999+ p/m |
| Enterprise | On req. |
| Free | Free |
| Enterprise | On req. |
| Basic | Free |
| Plus | $49+ p/m |
| Business | On req. |
| Scale | On req. |
| Cloud Lite | Free |
| Cloud | €0.005 per event / recording |
| Enterprise Cloud | €450 p/m minimum |
Free trial period
14 days
Free plan
Free plan
Free plan
Account Management
Trackable Items
1
1
Unlimited
Unlimited
User Seats
50+
Unlimited
1
Unlimited
Account Security
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
Data Processing
Data Center Locations
- United States
- European Economic Area (EEA)
- United States
- European Economic Area (EEA)
- United States
- United States
Software Hosting
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
Data Ownership
Woopra
Mixpanel
Hotjar
You
Data Freshness
Realtime
Realtime
30 minutes
Realtime
Data Retention
24 months
Unlimited
12 months
Unlimited
Data Sampling
Woopra never uses any kind of sampling
Data Import
Import raw visit data with actions and visitor properties via API
Via one-off script or Ingestion API
Send user data to Hotjar to enhance analysis
Historical data ingestion
Data Export
Export raw daily visit data via API
Via raw data export API
Export recording meta data
Compliance
- GDPR
- GDPR
- CCPA
- HIPAA
- GDPR
- CCPA
- GDPR
- CCPA
- HIPAA
- PECR
Cookieless
Woopra relies on first-party cookies.
Mixpanel relies on first-party cookies
Hotjar relies on first-party cookies.
Posthog has the option to be used without cookies
Alerts & Automation
Custom Alerts
Automatically trigger emails, slack messages or update Salesforce fields
Hourly, daily, or weekly base on event threshold
in the interface, via e-mail or Slack
Receive alerts via Slack or email
Email Reports
Same as custom alerts
e.g. daily survey responses reports
Subscribe to an Insight or dashboard
Reporting
Trend Reporting
Measure by feature, subscription changes by location, campaign performance by source & more
Device Reporting
See on which device the user was
Funnel Reporting
Funnel trend, time to convert & frequency visualisations
Discover why users drop off
User Flow Reporting
Combine any set of actions or attributes in Sankey charts
Sankey chart with selected, immediate & drop off events
Segmentation
Create dynamic segments based on any combination of criteria
Automatically find interesting segments & receive per email
Create custom filters for recordings
Cohort Reports
Breakdown acquisition date, signup date, first purchase date & more
User cohorts of users to filter reports
Retention Reporting
Uncover at-risk users and discover engaged users
Retention curves, trends & user cohort buckets
Attribution Reporting
Simple UTM tracking with "first touch" attribution
Ecommerce Reporting
Option to track purchases but no special reporting
User Experience Features
Heatmaps
Unlimited
Session Recordings
Record all interaction with your site
A/B Testing
Experiments
No A/B testing tool only integrations
Feature flags and A/B testing
User Feedback
Place NPS ratings or a survey pop-up on every page
Surveys
Customizability
Custom Properties
Custom Metrics
Available from the pro plan
Max 255 properties per event
Custom Reports
Unlimited custom dahboards & reports
Custom Events
Via HTTP API or Javascript API
Combine events into a custom event
Track and filter sessions & heatmaps
Annotations
Directly on the linechart in Insights
Hotjar does not have annotations
Support
Support description
Woopra offers support by phone, email, and an extensive knowledge base.
Mixpanel offer extensive documentation and knowledgable support through a ticketing system. They have a support email address but regular support requests are directed to the ticketing system. Join their Slack group for community access.
Hotjar offers extensive documentation and a ticketing support system. Most requests are answered within 1-2 business days, but often faster.
Posthogs' support consists of an extensive knowledge base and community on their website. For enterprise users, support is also available trough a dedicated Slack channel and via e-mail.
Support Options
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community