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Compare Analytics Tools
Rating
5/5
Summary
A free analytics suite with a focus on user privacy and data security. Optimize the customer journey where it was previously impossible.
The only digital insights platform that gives you complete understanding of your customers’ digital journeys, so you can quickly improve conversion, retention, and customer delight.
An open-source product analytics for developers. It helps engineers understand their product usage, automate events, and user data collection.
An open-source marketing analytics tool that respects data-privacy. With two hosting options, it is completely cookieless and it lets you own all your data.
Pros
- Ease of use
- Great authorisation management
- Packed with features
- Community forum
- Intergrated tag & consent management
- It is easy to implement
- It has data science capabilities
- Reports are easy to build
- Interface is user-friendly
- Easy to set up
- Great interface design
- Reasonable pricing
- Good session recordings
- Open-source
- Simple to understand interface
- You own your data
- Provacy-friendly
- Lightweight script (2kb)
Cons
- No progressive payment plan
- Ecommerce reporting can be improved
- Tech support is quite basic
- Difficult to share dasboards
- Onboarding could be improved
- Feature flags are limited
- Limited amount of graph types
- Filtering could be improved
- Not a great amount of features
Pricing information
Starting Price
| Core - 500k | €35 p/m |
| Enterprise | €366 p/m |
| Free | Free |
| Growth | On req. |
| Pro | On req. |
| Premier | On req. |
| Cloud Lite | Free |
| Cloud | €0.005 per event / recording |
| Enterprise Cloud | €450 p/m minimum |
Free trial period
Free plan
Free plan
Free plan
14 days
Account Management
Trackable Items
10 sites or apps (free) Unlimited (Enterprise)
1
Unlimited
Unlimited
User Seats
Unlimited
Unlimited
Unlimited
Unlimited for all plans
Account Security
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
Data Processing
Data Center Locations
- European Economic Area (EEA)
- United States
- European Economic Area (EEA)
- United States
- United States
- European Economic Area (EEA)
Software Hosting
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
Data Ownership
You
You
You
You
Data Freshness
30 min
Realtime
Realtime
Realtime
Data Retention
Up to 25 months
12 months
Unlimited
Unlimited
Data Sampling
By default Piwik does not sample data
Umami does not sample data
Data Import
Import cost data, search keywords, user/client ID and audience data
Historical data ingestion
Data Export
As CSV, XML, JSON, or via an API
Via CSV or API
via API as JSON file
Compliance
- GDPR
- CCPA
- HIPAA
- LGPD
- ePrivacy
- PECR
- GDPR
- CCPA
- HIPAA
- GDPR
- CCPA
- HIPAA
- PECR
- GDPR
- CCPA
- HIPAA
Cookieless
Piwik features a cookieless tracking option
Heap relies on first-party cookies
Posthog has the option to be used without cookies
Umami Analytics does not use cookies
Alerts & Automation
Custom Alerts
Email alerts based on thresholds
Via Slack or email
Receive alerts via Slack or email
for Business & Enterprise plans
Email Reports
Daily, weekly or monthly reports
Schedule regular emails for important charts
Subscribe to an Insight or dashboard
Reporting
Trend Reporting
Device Reporting
Funnel Reporting
Detailed funnel report up to 5 steps
With quantitative measurement of user friction & step suggestions
User Flow Reporting
Standard, transition & reverse Sankey charts
Sankey chart with path comparison
User journey analysis
Segmentation
Unlimited segments
Quickly identify patterns in user behavior
Simple filters like browser, OS, and country
Cohort Reports
Retention Reporting
Customer loyalty eCommerce report
Attribution Reporting
Multi-channel attribution with 98% accuracy
Track UTM parameters or initial referrer sources
UTM & channel attribution
Ecommerce Reporting
Overview, order list, product, days and sessions to purchase & customer loyalty
Easy setup with eCommerce Activation Kit
Revenue tracking
User Experience Features
Heatmaps
Create an overlay with the site inspector Chrome extension
Session Recordings
Automatically filters relevant replays
Session replays
A/B Testing
Feature flags and A/B testing
User Feedback
Track NPS score events in surveys
Surveys
Customizability
Custom Properties
200 slots for each scope and they can't be removed
Custom Metrics
Also called Calculated metrics
Custom Reports
Custom Events
Include category, action, and optionally name and value
Track everything from clicks to form submit
Annotations
Add to any graph or include them in scheduled reports or alerts
Support
Support description
Piwik Pro offers extensive documentation and video tutorials. They have support offices for different regions which can be contacted by email and phone.
Heap offers extensive documentation and access to their in-depth collection of Heap University courses to get up and running. Need more help? Join the community or contact their knowledgable support staff through email.
Posthogs' support consists of an extensive knowledge base and community on their website. For enterprise users, support is also available trough a dedicated Slack channel and via e-mail.
The support options of Umami Analytics consist of a knowledge base, an online community and you can contact them via e-mail.
Support Options
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community