Compare
Compare Analytics Tools
Rating
4/5
Summary
Give your teams a self-service digital analytics platform to understand your users, drive conversions, and increase engagement, growth and revenue. Ideal for product or gowth teams.
Hotjar provides Product Experience Insights about your website that show how users behave and what they feel strongly about, so product teams can deliver real value to them.
Optimize your website with certainty, not assumption. Watch real user journeys, with automatic Friction Scores that detects where to focus first.
An open-source product analytics for developers. It helps engineers understand their product usage, automate events, and user data collection.
Pros
- Simple & Intuïtive
- User segmentation
- Data visualisations
- Feature Analytics
- Comes with great heatmaps
- Includes session recordings
- Good polling function
- Hotjar features exit surveys
- Intuitive dashboards
- Great filtering
- Possibility to tag elements
- Helpfull support
- Automatic form tracking
- User feedback surveys
- Easy to set up
- Great interface design
- Reasonable pricing
- Good session recordings
Cons
- Dashboard customisation
- Limited free plan
- User support access
- Pricing transparency
- Hotjar is not available for mobile
- Steep pricing for large organisations
- Hard to exclude URLs from reports
- Lack of insight for Iframe recordings
- Funnels could be improved
- You run into credit limit quite fast
- Feature flags are limited
- Limited amount of graph types
- Filtering could be improved
Pricing information
Starting Price
| Starter | Free |
| Growth | $49+ p/m |
| Enterprise | On req. |
| Basic | Free |
| Plus | $49+ p/m |
| Business | On req. |
| Scale | On req. |
| Free | Free |
| Starter | €39 p/m |
| Growth | €129 p/m |
| Business | €259 p/m |
| Pro | €499 p/m |
| Enterprise | On req. |
| Cloud Lite | Free |
| Cloud | €0.005 per event / recording |
| Enterprise Cloud | €450 p/m minimum |
Free trial period
Free plan
Free plan
14 days
Free plan
Account Management
Trackable Items
Unlimited
Unlimited
10
Unlimited
User Seats
Unlimited for all plans
1
Unlimited
Unlimited
Account Security
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
Data Processing
Data Center Locations
- European Economic Area (EEA)
- United States
- European Economic Area (EEA)
- United States
- European Economic Area (EEA)
- United States
Software Hosting
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
Data Ownership
You
Hotjar
Mouseflow
You
Data Freshness
Realtime
30 minutes
Realtime
Realtime
Data Retention
Unlimited
12 months
12 months
Unlimited
Data Sampling
Data Import
Via SDK, API, GCS, AWS & more
Send user data to Hotjar to enhance analysis
through integrations
Historical data ingestion
Data Export
To GCS, BigQuery, Redshift & more
Export recording meta data
via CSV or to third-party tools by ID push
Compliance
- GDPR
- CCPA
- ePrivacy
- GDPR
- CCPA
- GDPR
- CCPA
- GDPR
- CCPA
- HIPAA
- PECR
Cookieless
Amplitude relies on first-party cookies.
Hotjar relies on first-party cookies.
Mouseflow uses first-party cookies
Posthog has the option to be used without cookies
Alerts & Automation
Custom Alerts
in the interface, via e-mail or Slack
Via web hook
Receive alerts via Slack or email
Email Reports
Subscribe to dashboard for daily reports
e.g. daily survey responses reports
Hourly, daily, or weekly emails
Subscribe to an Insight or dashboard
Reporting
Trend Reporting
Simple visitor trend graphs
Device Reporting
See on which device the user was
Filter by device type, OS, browser & screen resolution
Funnel Reporting
Flexible funnels to analyse conversion, time to convert & more
Discover why users drop off
Simple funnel report, watch recordings from converters
User Flow Reporting
Standard & reverse Sankey charts
Segmentation
Create custom filters for recordings
Segment users to filter heatmaps & recordings
Cohort Reports
Retention Reporting
Retention Analysis and Lifecycle charts
Attribution Reporting
Ecommerce Reporting
Elaborate Ecommerce reporting
User Experience Features
Heatmaps
Unlimited
Click, movement, scroll, attention, live & geo heatmaps
Session Recordings
Session Replay
Record all interaction with your site
Elaborate filtering & livestream options
A/B Testing
A/B testing & feature flagging with Amplitude Experiment
No A/B testing tool only integrations
Feature flags and A/B testing
User Feedback
Guides and Surveys
Place NPS ratings or a survey pop-up on every page
Custom triggered text, multiple choice & NPS ratings
Surveys
Customizability
Custom Properties
Custom Metrics
20 custom formulas to create the metric you need
Custom Reports
Automatic form tracking
Custom Events
Create a custom event from existing events
Track and filter sessions & heatmaps
Custom tagging of recordings
Annotations
Hotjar does not have annotations
Support
Support description
The support of Amplitude consists of a ticketing system, an extensive knowledge base, a community and email support depending on your plan.
Hotjar offers extensive documentation and a ticketing support system. Most requests are answered within 1-2 business days, but often faster.
Mouseflow provides support in four languages and through phone, email, and an extensive knowledge base
Posthogs' support consists of an extensive knowledge base and community on their website. For enterprise users, support is also available trough a dedicated Slack channel and via e-mail.
Support Options
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community