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Compare Analytics Tools
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Summary
Product Analytics For Product, Marketing, Sales & Support teams. Full-funnel attribution, onboarding optimization, feature usage trends, subscription growth, cohort analysis and more.
Optimize your website with certainty, not assumption. Watch real user journeys, with automatic Friction Scores that detects where to focus first.
An open-source product analytics for developers. It helps engineers understand their product usage, automate events, and user data collection.
A simple but powerful real-time web analytics tool that helps you track, analyse and understand your visitors. It features click fraud detection and session playback.
Pros
- User / account segmentation
- Realtime
- Integrations
- Feature revenue reporting
- Simple implementation
- Intuitive dashboards
- Great filtering
- Possibility to tag elements
- Helpfull support
- Automatic form tracking
- User feedback surveys
- Easy to set up
- Great interface design
- Reasonable pricing
- Good session recordings
- Easy to use
- Google Ads integration
- Great session playback
- Click fraud detection
- Visitor alerts
Cons
- Customisability
- Limited free version
- Lack of insight for Iframe recordings
- Funnels could be improved
- You run into credit limit quite fast
- Feature flags are limited
- Limited amount of graph types
- Filtering could be improved
- Limited free plan
Pricing information
Starting Price
| Pro | $999+ p/m |
| Enterprise | On req. |
| Free | Free |
| Starter | €39 p/m |
| Growth | €129 p/m |
| Business | €259 p/m |
| Pro | €499 p/m |
| Enterprise | On req. |
| Cloud Lite | Free |
| Cloud | €0.005 per event / recording |
| Enterprise Cloud | €450 p/m minimum |
| Free | Free |
| 100k Page Views | €9+ p/m |
| 250k Page Views | €19+ p/m |
Free trial period
14 days
14 days
Free plan
30 days
Account Management
Trackable Items
1
10
Unlimited
1
User Seats
50+
Unlimited
Unlimited
Unlimited
Account Security
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
Data Processing
Data Center Locations
- United States
- European Economic Area (EEA)
- United States
- European Economic Area (EEA)
Software Hosting
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
Data Ownership
Woopra
Mouseflow
You
Statcounter
Data Freshness
Realtime
Realtime
Realtime
Realtime
Data Retention
24 months
12 months
Unlimited
Unlimited*
Data Sampling
Woopra never uses any kind of sampling
Data Import
Import raw visit data with actions and visitor properties via API
through integrations
Historical data ingestion
Import Google keyword data
Data Export
Export raw daily visit data via API
via CSV or to third-party tools by ID push
To a spreadsheet or other third party software.
Compliance
- GDPR
- GDPR
- CCPA
- GDPR
- CCPA
- HIPAA
- PECR
- GDPR
Cookieless
Woopra relies on first-party cookies.
Mouseflow uses first-party cookies
Posthog has the option to be used without cookies
Statcounter uses cookies
Alerts & Automation
Custom Alerts
Automatically trigger emails, slack messages or update Salesforce fields
Via web hook
Receive alerts via Slack or email
Important visitor alerts
Email Reports
Hourly, daily, or weekly emails
Subscribe to an Insight or dashboard
Detailed, mobile-friendly reports
Reporting
Trend Reporting
Measure by feature, subscription changes by location, campaign performance by source & more
Simple visitor trend graphs
Device Reporting
Filter by device type, OS, browser & screen resolution
Device type, browser, OS & screen resolution
Funnel Reporting
Simple funnel report, watch recordings from converters
User Flow Reporting
Combine any set of actions or attributes in Sankey charts
Simple ordered list of pages visited
Segmentation
Create dynamic segments based on any combination of criteria
Segment users to filter heatmaps & recordings
Cohort Reports
Breakdown acquisition date, signup date, first purchase date & more
Retention Reporting
Uncover at-risk users and discover engaged users
Attribution Reporting
Simple referral & UTM sources
Ecommerce Reporting
User Experience Features
Heatmaps
Click, movement, scroll, attention, live & geo heatmaps
Session Recordings
Elaborate filtering & livestream options
Recordings with many filtering options
A/B Testing
Feature flags and A/B testing
User Feedback
Custom triggered text, multiple choice & NPS ratings
Surveys
Customizability
Custom Properties
Custom Metrics
Available from the pro plan
Custom Reports
Automatic form tracking
Custom Events
Via HTTP API or Javascript API
Custom tagging of recordings
Max 5 custom tags + values per page
Annotations
Support
Support description
Woopra offers support by phone, email, and an extensive knowledge base.
Mouseflow provides support in four languages and through phone, email, and an extensive knowledge base
Posthogs' support consists of an extensive knowledge base and community on their website. For enterprise users, support is also available trough a dedicated Slack channel and via e-mail.
Statcounter offers various support options like phone, email, live chat, and an extensive knowledge base.
Support Options
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community