Compare
Compare Analytics Tools
Rating
5/5
5/5
Summary
A free privacy focussed open-source web analytics tool, which gives you 100% data-ownership. You can even use Matomo without needing to ask for consent.
Lightweight and open source web analytics. No cookies and fully compliant with GDPR, CCPA and PECR. Made and hosted in the EU, on European cloud infrastructure.
An open-source product analytics for developers. It helps engineers understand their product usage, automate events, and user data collection.
A website UX tool. See how your visitors actually use your website. It features visitor recordings, live chat, heat map suite, analytics, polls, & more.
Pros
- Data display
- Flexible data visualisation
- Engagement reporting
- Privacy oriented
- Lightweight
- Open-source
- Cookieless
- EU cloud infrastructure
- Easy to set up
- Great interface design
- Reasonable pricing
- Good session recordings
- Easy to use
- Great tagging feature
- Attentive support team
Cons
- Integrations
- Branding method
- Limited features
- No audience reporting features
- Feature flags are limited
- Limited amount of graph types
- Filtering could be improved
- New version can be glitchy
- Slight learning curve for beginners
Pricing information
Starting Price
| On-Premise | Free |
| Cloud | €19+ p/m |
| 10k page views | $9 p/m |
| Enterprise | On req. |
| 200k page views | $29 p/m |
| 100k page views | $19 p/m |
| 500k page views | $49 p/m |
| 1M page views | $69 p/m |
| 2M page views | $89 p/m |
| 5M page views | $129 p/m |
| 10M page views | $169 p/m |
| Cloud Lite | Free |
| Cloud | €0.005 per event / recording |
| Enterprise Cloud | €450 p/m minimum |
Free trial period
21 days
30 days
Free plan
7 days
Account Management
Trackable Items
30
1-10+ depending on plan
Unlimited
1 per plan but option to add 1 for €5
User Seats
Unlimited
1-10+ depending on plan
Unlimited
Unlimited
Account Security
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
Data Processing
Data Center Locations
- European Economic Area (EEA)
- European Economic Area (EEA)
- United States
- United States
Software Hosting
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
Data Ownership
You
You
You
Lucky Orange
Data Freshness
15 minutes or more
Realtime
Realtime
Realtime
Data Retention
Unlimited and customizable
3-5+ years depending on plan
Unlimited
2 months for heatmaps & recordings and 12 for other features
Data Sampling
Matomo doesn’t use data sampling
Limited data sampling in reports with over 20M pageviews
Data Import
Import Google Analytics data, search keywords & server logs
e.g. import GA data
Historical data ingestion
Data Export
to CSV, XML, Json or Looker Studio or via HTTP API
Export your data to CSV
Compliance
- GDPR
- CCPA
- ePrivacy
- GDPR
- CCPA
- PECR
- GDPR
- CCPA
- HIPAA
- PECR
- GDPR
- CCPA
Cookieless
Matomo offers cookieless tracking.
Plausible is cookieless by default.
Posthog has the option to be used without cookies
Lucky orange uses first-party cookies
Alerts & Automation
Custom Alerts
Receive alerts from every report by email or SMS
Traffic spike notifications through Slack or email
Receive alerts via Slack or email
Email Reports
Detailed daily, weekly and monthly reports
Weekly or monthly email reporting
Subscribe to an Insight or dashboard
Reporting
Trend Reporting
Device Reporting
Device type, browser & OS
Funnel Reporting
Basic funnel reporting
User Flow Reporting
With flexible Sankey chart
Basic reporting by looking at Entry & Exit pages
Segmentation
Based on visit, interaction, campaign, ecommerce, demographics & device
Use filters to segment your audience
Cohort Reports
Analyse and segment by cohort
Retention Reporting
Attribution Reporting
Model comparison report
Simple referrer graph
Ecommerce Reporting
Ecommerce revenue tracking
User Experience Features
Heatmaps
Filter specific pages or hide elements on the page
Session Recordings
Record specific pages or only after activity or duration
A/B Testing
A/B Testing Platform (premium feature)
Feature flags and A/B testing
User Feedback
Surveys
Customizability
Custom Properties
5-15 for each scope and can't delete them
Custom Properties (Business plan and above)
Custom Metrics
Custom Reports
Flexible report design
Custom Events
By means of adding CSS classes
Annotations
On any graph or via API
Support
Support description
Matomo offers extensive documentation and video tutorials. Because Matomo is an open source product, you can also get help from a large community. Do you need personal help? Contact Matomo's support team for general issues or contact Innocraft for Matomo Cloud-hosted services.
Plausible offers extensive documentation which is the first place to find answers. Still haven't found what you're looking for? Contact their email support for knowledgable support.
Posthogs' support consists of an extensive knowledge base and community on their website. For enterprise users, support is also available trough a dedicated Slack channel and via e-mail.
Lucky Orange offers support by means of email, a live chat, and a ticketing system. Besides that, they have an extensive knowledge base and they offer an onboarding service.
Support Options
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community