Compare
Compare Analytics Tools
Rating
5/5
5/5
Summary
Privacy-focused website analytics without compromise. Fathom doesn’t compromise visitor privacy for data. It made website analytics easy to use and respectful of privacy laws.
Enterprise-level web analytics. Adobe Analytics lets you mix, match, and analyze data from any digital point in the customer journey.
An open-source marketing analytics tool that respects data-privacy. With two hosting options, it is completely cookieless and it lets you own all your data.
AI-powered analytics and attribution platform that unifies website, product, and marketing data in one tool.
Pros
- Privacy friendly
- Easy to use
- Customer support
- Ad-blocker bypassing
- Great segmentation
- Good video tracking
- Customizable
- Easy report creation
- Open-source
- Simple to understand interface
- You own your data
- Provacy-friendly
- Lightweight script (2kb)
- AI-powered attribution
- Combined web + product analytics
- Auto-capture without developers
- Privacy-friendly
Cons
- No data import
- Short free trial
- Limited features
- Pricing can be quite steep
- Tech support can be improved
- Can be difficult to implement
- Can be challenging to get educated
- Not a great amount of features
- Relatively new player
- No self-hosting option
Pricing information
Starting Price
| 100k page views | $15 p/m |
| 200k page views | $25 p/m |
| 500k page views | $45 p/m |
| 1 Million page views | $60 p/m |
| 2 Million page views | $100 p/m |
| Select | On req. |
| Prime | On req. |
| Ultimate | On req. |
Free trial period
30 days
Free plan
14 days
Free plan
Account Management
Trackable Items
50
Unlimited
Unlimited
Unlimited
User Seats
Unlimited
Unlimited
Unlimited for all plans
3+ depending on plan
Account Security
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
Data Processing
Data Center Locations
- European Economic Area (EEA)
- United States
- European Economic Area (EEA)
- United States
- European Economic Area (EEA)
- European Economic Area (EEA)
- United States
Software Hosting
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
Data Ownership
You
Adobe Analytics
You
You
Data Freshness
Realtime
2 hours
Realtime
Realtime
Data Retention
Unlimited
25 months by default
Unlimited
Unlimited
Data Sampling
Some Audience Manager reports display results sampled data
Umami does not sample data
Usermaven does not sample data
Data Import
Google Analytics importer
Though data sources, API or data connectors
Google Analytics importer
Data Export
One-click CSV export
Through data feeds, a data warehouse or FTP and SFTP
via API as JSON file
Via API or CSV
Compliance
- GDPR
- CCPA
- ePrivacy
- COPPA
- PECR
- GDPR
- CCPA
- HIPAA
- PECR
- GDPR
- CCPA
- HIPAA
- GDPR
- CCPA
Cookieless
Fathom is cookieless by default.
Adobe uses tracking cookies
Umami Analytics does not use cookies
Cookieless tracking available
Alerts & Automation
Custom Alerts
Via e-mail or SMS
for Business & Enterprise plans
Threshold-based alerts
Email Reports
Weekly or monthly reporting
Flexible scheduled reporting
Scheduled email reports
Reporting
Trend Reporting
Device Reporting
Device type, browser & OS
Device types, OS, OS versions & mobile carriers
Funnel Reporting
Bar chart funnel report
AI-powered funnel analysis
User Flow Reporting
Fallout & Flow (Sankey chart) reports
User journey analysis
User journey visualization
Segmentation
Instant filters on any data point
Advanced segments with Segment builder & Segment manager
Simple filters like browser, OS, and country
Segments & cohorts
Cohort Reports
Churn, rolling & latency tables
Retention Reporting
Retention cohort report
Retention analysis (Business plan)
Attribution Reporting
Apply to metrics, breakdowns or compare models
UTM & channel attribution
Multi-touch attribution with 7 models
Ecommerce Reporting
By means of custom events
Very flexible ecommerce reporting
Revenue tracking
Revenue attribution
User Experience Features
Heatmaps
Called activity map
Session Recordings
Session replays
A/B Testing
User Feedback
Customizability
Custom Properties
Custom properties
Custom Metrics
Unlimited calculated metrics
Custom Reports
Reports in Analysis workspace are customisable
Custom dashboards
Custom Events
Can include: name, ID & value
Up to 1.000 success events
Track everything from clicks to form submit
Auto-captured events
Annotations
Available in Workspace
Support
Support description
Fathom offers extensive support and video walk-throughs. For issues you can always contact their knowledgable email support.
The support of Adobe Analytics consists of an expansive knowledge base and an online community. Phone and chat options exist for certain user types. Besides that, they offer many training options and tutorials.
The support options of Umami Analytics consist of a knowledge base, an online community and you can contact them via e-mail.
Usermaven offers documentation, live chat support, and email support.
Support Options
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community