Compare
Compare Analytics Tools
Rating
4/5
5/5
5/5
Summary
Powerful, self-serve product analytics to help you convert, engage, and retain more users. Build funnels, see top user flows, create cohorts, and more with just a few clicks.
Lightweight and open source web analytics. No cookies and fully compliant with GDPR, CCPA and PECR. Made and hosted in the EU, on European cloud infrastructure.
Enterprise-level web analytics. Adobe Analytics lets you mix, match, and analyze data from any digital point in the customer journey.
AI-powered analytics and attribution platform that unifies website, product, and marketing data in one tool.
Pros
- Interface is easy to understand
- Great support options
- Reporting is in realtime
- Good community
- Lightweight
- Open-source
- Cookieless
- EU cloud infrastructure
- Great segmentation
- Good video tracking
- Customizable
- Easy report creation
- AI-powered attribution
- Combined web + product analytics
- Auto-capture without developers
- Privacy-friendly
Cons
- Event setup requires tech skills
- Contains hard to discover features
- Has a steep learning curve
- Limited features
- No audience reporting features
- Pricing can be quite steep
- Tech support can be improved
- Can be difficult to implement
- Can be challenging to get educated
- Relatively new player
- No self-hosting option
Pricing information
Starting Price
| Free | Free |
| Enterprise | On req. |
| 10k page views | $9 p/m |
| Enterprise | On req. |
| 200k page views | $29 p/m |
| 100k page views | $19 p/m |
| 500k page views | $49 p/m |
| 1M page views | $69 p/m |
| 2M page views | $89 p/m |
| 5M page views | $129 p/m |
| 10M page views | $169 p/m |
| Select | On req. |
| Prime | On req. |
| Ultimate | On req. |
Free trial period
Free plan
30 days
Free plan
Free plan
Account Management
Trackable Items
1
1-10+ depending on plan
Unlimited
Unlimited
User Seats
Unlimited
1-10+ depending on plan
Unlimited
3+ depending on plan
Account Security
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
Data Processing
Data Center Locations
- European Economic Area (EEA)
- United States
- European Economic Area (EEA)
- European Economic Area (EEA)
- United States
- European Economic Area (EEA)
- United States
Software Hosting
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
Data Ownership
Mixpanel
You
Adobe Analytics
You
Data Freshness
Realtime
Realtime
2 hours
Realtime
Data Retention
Unlimited
3-5+ years depending on plan
25 months by default
Unlimited
Data Sampling
Limited data sampling in reports with over 20M pageviews
Some Audience Manager reports display results sampled data
Usermaven does not sample data
Data Import
Via one-off script or Ingestion API
e.g. import GA data
Though data sources, API or data connectors
Google Analytics importer
Data Export
Via raw data export API
Export your data to CSV
Through data feeds, a data warehouse or FTP and SFTP
Via API or CSV
Compliance
- GDPR
- CCPA
- HIPAA
- GDPR
- CCPA
- PECR
- GDPR
- CCPA
- HIPAA
- PECR
- GDPR
- CCPA
Cookieless
Mixpanel relies on first-party cookies
Plausible is cookieless by default.
Adobe uses tracking cookies
Cookieless tracking available
Alerts & Automation
Custom Alerts
Hourly, daily, or weekly base on event threshold
Traffic spike notifications through Slack or email
Via e-mail or SMS
Threshold-based alerts
Email Reports
Same as custom alerts
Weekly or monthly email reporting
Flexible scheduled reporting
Scheduled email reports
Reporting
Trend Reporting
Device Reporting
Device type, browser & OS
Device types, OS, OS versions & mobile carriers
Funnel Reporting
Funnel trend, time to convert & frequency visualisations
Bar chart funnel report
AI-powered funnel analysis
User Flow Reporting
Sankey chart with selected, immediate & drop off events
Basic reporting by looking at Entry & Exit pages
Fallout & Flow (Sankey chart) reports
User journey visualization
Segmentation
Automatically find interesting segments & receive per email
Use filters to segment your audience
Advanced segments with Segment builder & Segment manager
Segments & cohorts
Cohort Reports
User cohorts of users to filter reports
Churn, rolling & latency tables
Retention Reporting
Retention curves, trends & user cohort buckets
Retention cohort report
Retention analysis (Business plan)
Attribution Reporting
Simple UTM tracking with "first touch" attribution
Apply to metrics, breakdowns or compare models
Multi-touch attribution with 7 models
Ecommerce Reporting
Option to track purchases but no special reporting
Ecommerce revenue tracking
Very flexible ecommerce reporting
Revenue attribution
User Experience Features
Heatmaps
Called activity map
Session Recordings
A/B Testing
Experiments
User Feedback
Customizability
Custom Properties
Custom Properties (Business plan and above)
Custom properties
Custom Metrics
Max 255 properties per event
Unlimited calculated metrics
Custom Reports
Unlimited custom dahboards & reports
Reports in Analysis workspace are customisable
Custom dashboards
Custom Events
Combine events into a custom event
By means of adding CSS classes
Up to 1.000 success events
Auto-captured events
Annotations
Directly on the linechart in Insights
Available in Workspace
Support
Support description
Mixpanel offer extensive documentation and knowledgable support through a ticketing system. They have a support email address but regular support requests are directed to the ticketing system. Join their Slack group for community access.
Plausible offers extensive documentation which is the first place to find answers. Still haven't found what you're looking for? Contact their email support for knowledgable support.
The support of Adobe Analytics consists of an expansive knowledge base and an online community. Phone and chat options exist for certain user types. Besides that, they offer many training options and tutorials.
Usermaven offers documentation, live chat support, and email support.
Support Options
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community