Compare
Compare Analytics Tools
Rating
5/5
5/5
Summary
Optimize your website with certainty, not assumption. Watch real user journeys, with automatic Friction Scores that detects where to focus first.
Enterprise-level web analytics. Adobe Analytics lets you mix, match, and analyze data from any digital point in the customer journey.
Ultimate open-source analytics to satisfy all your needs. Track every metric you need without invading your users' privacy.
An open-source marketing analytics tool that respects data-privacy. With two hosting options, it is completely cookieless and it lets you own all your data.
Pros
- Intuitive dashboards
- Great filtering
- Possibility to tag elements
- Helpfull support
- Automatic form tracking
- User feedback surveys
- Great segmentation
- Good video tracking
- Customizable
- Easy report creation
- Privacy-focused
- Performance monitoring
- Open-source
- Browser extensions for quick access to analytics
- Messenger integrations
- Open-source
- Simple to understand interface
- You own your data
- Provacy-friendly
- Lightweight script (2kb)
Cons
- Lack of insight for Iframe recordings
- Funnels could be improved
- You run into credit limit quite fast
- Pricing can be quite steep
- Tech support can be improved
- Can be difficult to implement
- Can be challenging to get educated
- Limited integration capabilities
- Not a great amount of features
Pricing information
Starting Price
| Free | Free |
| Starter | €39 p/m |
| Growth | €129 p/m |
| Business | €259 p/m |
| Pro | €499 p/m |
| Enterprise | On req. |
| Select | On req. |
| Prime | On req. |
| Ultimate | On req. |
| Hobby | $5 / mo |
| Freelancer | $15 / mo |
| Startup | $59 / mo |
| Enterprise | $110 / mo |
Free trial period
14 days
Free plan
14 days
14 days
Account Management
Trackable Items
10
Unlimited
Unlimited
Unlimited
User Seats
Unlimited
Unlimited
Unlimited
Unlimited for all plans
Account Security
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
Data Processing
Data Center Locations
- European Economic Area (EEA)
- European Economic Area (EEA)
- United States
- European Economic Area (EEA)
- European Economic Area (EEA)
Software Hosting
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
Data Ownership
Mouseflow
Adobe Analytics
You
You
Data Freshness
Realtime
2 hours
Realtime
Realtime
Data Retention
12 months
25 months by default
Unlimited
Unlimited
Data Sampling
Some Audience Manager reports display results sampled data
Swetrix does not sample data
Umami does not sample data
Data Import
through integrations
Though data sources, API or data connectors
Data Export
via CSV or to third-party tools by ID push
Through data feeds, a data warehouse or FTP and SFTP
via API, CSV, JSON or any other format (users are able to write custom extensions for that)
via API as JSON file
Compliance
- GDPR
- CCPA
- GDPR
- CCPA
- HIPAA
- PECR
- GDPR
- CCPA
- HIPAA
- CPPA
- GDPR
- CCPA
- HIPAA
Cookieless
Mouseflow uses first-party cookies
Adobe uses tracking cookies
Swetrix does not use cookies for tracking
Umami Analytics does not use cookies
Alerts & Automation
Custom Alerts
Via web hook
Via e-mail or SMS
Daily, Weekly, Monthly, Quarterly or at threshold
for Business & Enterprise plans
Email Reports
Hourly, daily, or weekly emails
Flexible scheduled reporting
Daily, Weekly, Monthly, Quarterly
Reporting
Trend Reporting
Simple visitor trend graphs
We offer AI based traffic forecasting & trend monitoring
Device Reporting
Filter by device type, OS, browser & screen resolution
Device types, OS, OS versions & mobile carriers
Country, browser, device type, language, utm_* metrics, performance statistics and more
Funnel Reporting
Simple funnel report, watch recordings from converters
Bar chart funnel report
User Flow Reporting
Fallout & Flow (Sankey chart) reports
User journey analysis
Segmentation
Segment users to filter heatmaps & recordings
Advanced segments with Segment builder & Segment manager
You can segment data via multiple filters, apply specific timeframes & periods
Simple filters like browser, OS, and country
Cohort Reports
Churn, rolling & latency tables
Retention Reporting
Retention cohort report
Attribution Reporting
Apply to metrics, breakdowns or compare models
UTM & channel attribution
Ecommerce Reporting
Very flexible ecommerce reporting
Revenue tracking
User Experience Features
Heatmaps
Click, movement, scroll, attention, live & geo heatmaps
Called activity map
Session Recordings
Elaborate filtering & livestream options
Session replays
A/B Testing
User Feedback
Custom triggered text, multiple choice & NPS ratings
Customizability
Custom Properties
Custom Metrics
Unlimited calculated metrics
Custom Reports
Automatic form tracking
Reports in Analysis workspace are customisable
Receive custom reports by email. You can also add unlimited amount of email addresses to be subscribed to the traffic report newsletter.
Custom Events
Custom tagging of recordings
Up to 1.000 success events
You can track custom events. Custom events also support lots of customisations (e.g. you may track if you want 1 custom event per 1 unique session, etc).
Track everything from clicks to form submit
Annotations
Available in Workspace
Soon to be released
Support
Support description
Mouseflow provides support in four languages and through phone, email, and an extensive knowledge base
The support of Adobe Analytics consists of an expansive knowledge base and an online community. Phone and chat options exist for certain user types. Besides that, they offer many training options and tutorials.
Swetrix offers online support in the chatbox on the website, via social-media (i.e. Twitter, Linkedin, Discord) and via Email.
The support options of Umami Analytics consist of a knowledge base, an online community and you can contact them via e-mail.
Support Options
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community