Compare
Compare Analytics Tools
Rating
5/5
Summary
Enterprise-level web analytics. Adobe Analytics lets you mix, match, and analyze data from any digital point in the customer journey.
A website optimization tool to analyze visitor's behavior across email & ad campaigns. Investigate buyers' journeys, identify audience segments present across webpages, and spot issues.
Snowplow is an enterprise-strength event analytics platform. It Identifies its users and tracks the way they engage with the website or application.
Pendo is a product-analytics app that helps software companies develop products that resonate with customers.
Pros
- Great segmentation
- Good video tracking
- Customizable
- Easy report creation
- Easy heatmaps
- Customer feedback surveys
- Simple but good A/B testing
- Easy to set up
- Elaborate data import options
- Simple Client-side & server-side tracking
- Great support
Cons
- Pricing can be quite steep
- Tech support can be improved
- Can be difficult to implement
- Can be challenging to get educated
- Few intergrations with other tools
- Easy to hit the max number of snapshots
- Steep learning curve
- Technical knowledge needed for implementation
- Only a collection tool
Pricing information
Starting Price
| Select | On req. |
| Prime | On req. |
| Ultimate | On req. |
| Basic | $29 p/m |
| Plus | $99 p/m |
| Pro | $249 p/m |
| Enterprise | $599 p/m |
| Test & Experiment Tracking | Free |
| Self-Hosted Pipeline | On req. |
| Snowplow Platform | On req. |
Free trial period
Free plan
30 days
14 days
Free plan
Account Management
Trackable Items
Unlimited
Unlimited
Unlimited in Portfolio plan
User Seats
Unlimited
Unlimited
Unlimited
Unlimited
Account Security
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
Data Processing
Data Center Locations
- European Economic Area (EEA)
- United States
- United States
- United Kingdom
- United States
Software Hosting
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
Data Ownership
Adobe Analytics
Crazy Egg
You
Pendo
Data Freshness
2 hours
Realtime
Realtime
Hourly updates
Data Retention
25 months by default
Between 3 & 24 months depending on the plan
Unlimited
84 months
Data Sampling
Some Audience Manager reports display results sampled data
Data Import
Though data sources, API or data connectors
Import historical data by CSV
Data Export
Through data feeds, a data warehouse or FTP and SFTP
Download reports or snapshots as a zipfile or CSV
Export feedback & reports by CSV or pull data to BI tool
Compliance
- GDPR
- CCPA
- HIPAA
- PECR
- GDPR
- CCPA
- HIPAA
- ePrivacy
- GDPR
- CCPA
- HIPAA
- CCPA
- ePrivacy
Cookieless
Adobe uses tracking cookies
Crazy Egg uses first-party cookies
Pendo uses first-party cookies
Alerts & Automation
Custom Alerts
Via e-mail or SMS
Guide, Page & Feature alerts
Email Reports
Flexible scheduled reporting
Receive reports or Snapshots by mail
Recieve reports in weekly emails
Reporting
Trend Reporting
Device Reporting
Device types, OS, OS versions & mobile carriers
See which device the user used
Funnel Reporting
Bar chart funnel report
User Flow Reporting
Fallout & Flow (Sankey chart) reports
Segmentation
Advanced segments with Segment builder & Segment manager
Segment users by device, location, etc.
Cohort Reports
Churn, rolling & latency tables
Based on first visit, first action, channel or custom events
Retention Reporting
Retention cohort report
CLTV Analysis
See Cohort analysis
Attribution Reporting
Apply to metrics, breakdowns or compare models
By means of referral tracking
Ecommerce Reporting
Very flexible ecommerce reporting
User Experience Features
Heatmaps
Called activity map
Heatmap, scrollmap, confetti report, overlay & list
Session Recordings
A/B Testing
With realtime results
User Feedback
Surveys, NPS scores & ratings
Customizability
Custom Properties
Custom tagging for segmenting users
Custom Metrics
Unlimited calculated metrics
Custom users variables
Custom Reports
Reports in Analysis workspace are customisable
Change the widgets of a report
Custom Events
Up to 1.000 success events
Annotations
Available in Workspace
Support
Support description
The support of Adobe Analytics consists of an expansive knowledge base and an online community. Phone and chat options exist for certain user types. Besides that, they offer many training options and tutorials.
Crazy Egg offers an extensive knowledge base, a ticketing system, and email as their support options. For the plus, pro, and enterprise plans it offers priority support.
The Pendo support consists of a phone helpdesk, a live chat function, an extensive knowledge base and a community.
Support Options
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community