Compare
Compare Analytics Tools
Rating
5/5
Summary
A B2B leadgeneration tool. Start identifying your B2B website visitors and grow your sales funnel. Generate more and better leads than your competition.
Enterprise-level web analytics. Adobe Analytics lets you mix, match, and analyze data from any digital point in the customer journey.
A website optimization tool to analyze visitor's behavior across email & ad campaigns. Investigate buyers' journeys, identify audience segments present across webpages, and spot issues.
An open-source marketing analytics tool that respects data-privacy. With two hosting options, it is completely cookieless and it lets you own all your data.
Pros
- Company insights
- Session Recordings
- Geographic results
- CRM integration
- Great segmentation
- Good video tracking
- Customizable
- Easy report creation
- Easy heatmaps
- Customer feedback surveys
- Simple but good A/B testing
- Easy to set up
- Open-source
- Simple to understand interface
- You own your data
- Provacy-friendly
- Lightweight script (2kb)
Cons
- Limited features
- Specific use-case
- Not very customizable
- Quite steep pricing
- Pricing can be quite steep
- Tech support can be improved
- Can be difficult to implement
- Can be challenging to get educated
- Few intergrations with other tools
- Easy to hit the max number of snapshots
- Not a great amount of features
Pricing information
Starting Price
| Starter | €69+ p/m |
| Scale | €159+ p/m |
| Pro | €359+ p/m |
| 5.000+ company ID's | On req. |
| Select | On req. |
| Prime | On req. |
| Ultimate | On req. |
| Basic | $29 p/m |
| Plus | $99 p/m |
| Pro | $249 p/m |
| Enterprise | $599 p/m |
Free trial period
14 days
Free plan
30 days
14 days
Account Management
Trackable Items
Unlimited
Unlimited
Unlimited
Unlimited
User Seats
3 to unlimited, by plan
Unlimited
Unlimited
Unlimited for all plans
Account Security
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
Data Processing
Data Center Locations
- European Economic Area (EEA)
- European Economic Area (EEA)
- United States
- United States
- European Economic Area (EEA)
Software Hosting
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
Data Ownership
Leadinfo
Adobe Analytics
Crazy Egg
You
Data Freshness
Realtime
2 hours
Realtime
Realtime
Data Retention
30 days
25 months by default
Between 3 & 24 months depending on the plan
Unlimited
Data Sampling
Some Audience Manager reports display results sampled data
Umami does not sample data
Data Import
Used for bulk tagging leads
Though data sources, API or data connectors
Data Export
Elaborate lead export in CSV or for Linkedin
Through data feeds, a data warehouse or FTP and SFTP
Download reports or snapshots as a zipfile or CSV
via API as JSON file
Compliance
- GDPR
- CCPA
- GDPR
- CCPA
- HIPAA
- PECR
- GDPR
- CCPA
- HIPAA
- ePrivacy
- GDPR
- CCPA
- HIPAA
Cookieless
Sets first-party cookies _li_id (2 years) and _li_ses (session) by default; an optional cookieless mode exists.
Adobe uses tracking cookies
Crazy Egg uses first-party cookies
Umami Analytics does not use cookies
Alerts & Automation
Custom Alerts
Via e-mail or SMS
for Business & Enterprise plans
Email Reports
Daily, weekly or monthly lead overview
Flexible scheduled reporting
Receive reports or Snapshots by mail
Reporting
Trend Reporting
Analyse your peak hours
Device Reporting
Device types, OS, OS versions & mobile carriers
See which device the user used
Funnel Reporting
Bar chart funnel report
User Flow Reporting
Fallout & Flow (Sankey chart) reports
User journey analysis
Segmentation
Filter leads by country, channel or page
Advanced segments with Segment builder & Segment manager
Segment users by device, location, etc.
Simple filters like browser, OS, and country
Cohort Reports
Churn, rolling & latency tables
Retention Reporting
Retention cohort report
Attribution Reporting
Simple referral widget
Apply to metrics, breakdowns or compare models
By means of referral tracking
UTM & channel attribution
Ecommerce Reporting
Very flexible ecommerce reporting
Revenue tracking
User Experience Features
Heatmaps
Called activity map
Heatmap, scrollmap, confetti report, overlay & list
Session Recordings
Included from the Scale plan
Session replays
A/B Testing
With realtime results
User Feedback
Surveys, NPS scores & ratings
Customizability
Custom Properties
Define your own labels
Custom tagging for segmenting users
Custom Metrics
Unlimited calculated metrics
Custom users variables
Custom Reports
Reports in Analysis workspace are customisable
Custom Events
Define triggers to label a lead or send them to CRM
Up to 1.000 success events
Track everything from clicks to form submit
Annotations
Available in Workspace
Support
Support description
Email support on Starter, phone support from Scale, a dedicated customer success manager on Pro, plus a help center.
The support of Adobe Analytics consists of an expansive knowledge base and an online community. Phone and chat options exist for certain user types. Besides that, they offer many training options and tutorials.
Crazy Egg offers an extensive knowledge base, a ticketing system, and email as their support options. For the plus, pro, and enterprise plans it offers priority support.
The support options of Umami Analytics consist of a knowledge base, an online community and you can contact them via e-mail.
Support Options
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community