Compare
Compare Analytics Tools
Rating
4/5
5/5
Summary
Clarity is a free, easy-to-use tool that captures how real people actually use your site. Setup is easy and you'll start getting data in minutes.
Enterprise-level web analytics. Adobe Analytics lets you mix, match, and analyze data from any digital point in the customer journey.
A website UX tool. See how your visitors actually use your website. It features visitor recordings, live chat, heat map suite, analytics, polls, & more.
AI-powered analytics and attribution platform that unifies website, product, and marketing data in one tool.
Pros
- It is free and easy to use
- Great heatmaps
- Unlimited session recordings
- No data sampling
- Great segmentation
- Good video tracking
- Customizable
- Easy report creation
- Easy to use
- Great tagging feature
- Attentive support team
- AI-powered attribution
- Combined web + product analytics
- Auto-capture without developers
- Privacy-friendly
Cons
- Limited reporting features
- Limited integrations
- Pricing can be quite steep
- Tech support can be improved
- Can be difficult to implement
- Can be challenging to get educated
- New version can be glitchy
- Slight learning curve for beginners
- Relatively new player
- No self-hosting option
Pricing information
Starting Price
| Clarity | Free |
| Select | On req. |
| Prime | On req. |
| Ultimate | On req. |
Free trial period
Free plan
Free plan
7 days
Free plan
Account Management
Trackable Items
Unlimited
Unlimited
1 per plan but option to add 1 for €5
Unlimited
User Seats
Unlimited
Unlimited
Unlimited
3+ depending on plan
Account Security
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
Data Processing
Data Center Locations
- European Economic Area (EEA)
- United States
- European Economic Area (EEA)
- United States
- United States
- European Economic Area (EEA)
- United States
Software Hosting
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
Data Ownership
Microsoft Clarity
Adobe Analytics
Lucky Orange
You
Data Freshness
Realtime
2 hours
Realtime
Realtime
Data Retention
13 months
25 months by default
2 months for heatmaps & recordings and 12 for other features
Unlimited
Data Sampling
Some Audience Manager reports display results sampled data
Usermaven does not sample data
Data Import
Though data sources, API or data connectors
Google Analytics importer
Data Export
Through data feeds, a data warehouse or FTP and SFTP
Via API or CSV
Compliance
- GDPR
- CCPA
- ePrivacy
- GDPR
- CCPA
- HIPAA
- PECR
- GDPR
- CCPA
- GDPR
- CCPA
Cookieless
Clarity uses first-party cookies
Adobe uses tracking cookies
Lucky orange uses first-party cookies
Cookieless tracking available
Alerts & Automation
Custom Alerts
Via e-mail or SMS
Threshold-based alerts
Email Reports
Flexible scheduled reporting
Scheduled email reports
Reporting
Trend Reporting
Device Reporting
Device type, browser & OS widgets
Device types, OS, OS versions & mobile carriers
Funnel Reporting
Bar chart funnel report
AI-powered funnel analysis
User Flow Reporting
Fallout & Flow (Sankey chart) reports
User journey visualization
Segmentation
Advanced segments with Segment builder & Segment manager
Segments & cohorts
Cohort Reports
Churn, rolling & latency tables
Retention Reporting
Retention cohort report
Retention analysis (Business plan)
Attribution Reporting
Simple referral metrics
Apply to metrics, breakdowns or compare models
Simple referrer graph
Multi-touch attribution with 7 models
Ecommerce Reporting
Very flexible ecommerce reporting
Revenue attribution
User Experience Features
Heatmaps
Click, scroll & area heatmaps
Called activity map
Session Recordings
Filter by actions, duration, pages & device
A/B Testing
User Feedback
Customizability
Custom Properties
Custom properties
Custom Metrics
Unlimited calculated metrics
Custom Reports
Reports in Analysis workspace are customisable
Custom dashboards
Custom Events
Up to 1.000 success events
Auto-captured events
Annotations
Available in Workspace
Support
Support description
Support is available via chat, email and the support center.
The support of Adobe Analytics consists of an expansive knowledge base and an online community. Phone and chat options exist for certain user types. Besides that, they offer many training options and tutorials.
Lucky Orange offers support by means of email, a live chat, and a ticketing system. Besides that, they have an extensive knowledge base and they offer an onboarding service.
Usermaven offers documentation, live chat support, and email support.
Support Options
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community