Compare
Compare Analytics Tools
Rating
4/5
5/5
Summary
Hotjar provides Product Experience Insights about your website that show how users behave and what they feel strongly about, so product teams can deliver real value to them.
Enterprise-level web analytics. Adobe Analytics lets you mix, match, and analyze data from any digital point in the customer journey.
An open-source product analytics for developers. It helps engineers understand their product usage, automate events, and user data collection.
A website optimization tool to analyze visitor's behavior across email & ad campaigns. Investigate buyers' journeys, identify audience segments present across webpages, and spot issues.
Pros
- Comes with great heatmaps
- Includes session recordings
- Good polling function
- Hotjar features exit surveys
- Great segmentation
- Good video tracking
- Customizable
- Easy report creation
- Easy to set up
- Great interface design
- Reasonable pricing
- Good session recordings
- Easy heatmaps
- Customer feedback surveys
- Simple but good A/B testing
- Easy to set up
Cons
- Hotjar is not available for mobile
- Steep pricing for large organisations
- Hard to exclude URLs from reports
- Pricing can be quite steep
- Tech support can be improved
- Can be difficult to implement
- Can be challenging to get educated
- Feature flags are limited
- Limited amount of graph types
- Filtering could be improved
- Few intergrations with other tools
- Easy to hit the max number of snapshots
Pricing information
Starting Price
| Basic | Free |
| Plus | $49+ p/m |
| Business | On req. |
| Scale | On req. |
| Select | On req. |
| Prime | On req. |
| Ultimate | On req. |
| Cloud Lite | Free |
| Cloud | €0.005 per event / recording |
| Enterprise Cloud | €450 p/m minimum |
| Basic | $29 p/m |
| Plus | $99 p/m |
| Pro | $249 p/m |
| Enterprise | $599 p/m |
Free trial period
Free plan
Free plan
Free plan
30 days
Account Management
Trackable Items
Unlimited
Unlimited
Unlimited
Unlimited
User Seats
1
Unlimited
Unlimited
Unlimited
Account Security
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
Data Processing
Data Center Locations
- European Economic Area (EEA)
- United States
- European Economic Area (EEA)
- United States
- United States
- United States
Software Hosting
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
Data Ownership
Hotjar
Adobe Analytics
You
Crazy Egg
Data Freshness
30 minutes
2 hours
Realtime
Realtime
Data Retention
12 months
25 months by default
Unlimited
Between 3 & 24 months depending on the plan
Data Sampling
Some Audience Manager reports display results sampled data
Data Import
Send user data to Hotjar to enhance analysis
Though data sources, API or data connectors
Historical data ingestion
Data Export
Export recording meta data
Through data feeds, a data warehouse or FTP and SFTP
Download reports or snapshots as a zipfile or CSV
Compliance
- GDPR
- CCPA
- GDPR
- CCPA
- HIPAA
- PECR
- GDPR
- CCPA
- HIPAA
- PECR
- GDPR
- CCPA
- HIPAA
- ePrivacy
Cookieless
Hotjar relies on first-party cookies.
Adobe uses tracking cookies
Posthog has the option to be used without cookies
Crazy Egg uses first-party cookies
Alerts & Automation
Custom Alerts
in the interface, via e-mail or Slack
Via e-mail or SMS
Receive alerts via Slack or email
Email Reports
e.g. daily survey responses reports
Flexible scheduled reporting
Subscribe to an Insight or dashboard
Receive reports or Snapshots by mail
Reporting
Trend Reporting
Device Reporting
See on which device the user was
Device types, OS, OS versions & mobile carriers
See which device the user used
Funnel Reporting
Discover why users drop off
Bar chart funnel report
User Flow Reporting
Fallout & Flow (Sankey chart) reports
Segmentation
Create custom filters for recordings
Advanced segments with Segment builder & Segment manager
Segment users by device, location, etc.
Cohort Reports
Churn, rolling & latency tables
Retention Reporting
Retention cohort report
Attribution Reporting
Apply to metrics, breakdowns or compare models
By means of referral tracking
Ecommerce Reporting
Very flexible ecommerce reporting
User Experience Features
Heatmaps
Unlimited
Called activity map
Heatmap, scrollmap, confetti report, overlay & list
Session Recordings
Record all interaction with your site
A/B Testing
No A/B testing tool only integrations
Feature flags and A/B testing
With realtime results
User Feedback
Place NPS ratings or a survey pop-up on every page
Surveys
Surveys, NPS scores & ratings
Customizability
Custom Properties
Custom tagging for segmenting users
Custom Metrics
Unlimited calculated metrics
Custom users variables
Custom Reports
Reports in Analysis workspace are customisable
Custom Events
Track and filter sessions & heatmaps
Up to 1.000 success events
Annotations
Hotjar does not have annotations
Available in Workspace
Support
Support description
Hotjar offers extensive documentation and a ticketing support system. Most requests are answered within 1-2 business days, but often faster.
The support of Adobe Analytics consists of an expansive knowledge base and an online community. Phone and chat options exist for certain user types. Besides that, they offer many training options and tutorials.
Posthogs' support consists of an extensive knowledge base and community on their website. For enterprise users, support is also available trough a dedicated Slack channel and via e-mail.
Crazy Egg offers an extensive knowledge base, a ticketing system, and email as their support options. For the plus, pro, and enterprise plans it offers priority support.
Support Options
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community