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Rating
5/5
5/5
4/5
5/5
Summary
Privacy-focused website analytics without compromise. Fathom doesn’t compromise visitor privacy for data. It made website analytics easy to use and respectful of privacy laws.
Lightweight and open source web analytics. No cookies and fully compliant with GDPR, CCPA and PECR. Made and hosted in the EU, on European cloud infrastructure.
Hotjar provides Product Experience Insights about your website that show how users behave and what they feel strongly about, so product teams can deliver real value to them.
Enterprise-level web analytics. Adobe Analytics lets you mix, match, and analyze data from any digital point in the customer journey.
Pros
  • Privacy friendly
  • Easy to use
  • Customer support
  • Ad-blocker bypassing
  • Lightweight
  • Open-source
  • Cookieless
  • EU cloud infrastructure
  • Comes with great heatmaps
  • Includes session recordings
  • Good polling function
  • Hotjar features exit surveys
  • Great segmentation
  • Good video tracking
  • Customizable
  • Easy report creation
Cons
  • No data import
  • Short free trial
  • Limited features
  • Limited features
  • No audience reporting features
  • Hotjar is not available for mobile
  • Steep pricing for large organisations
  • Hard to exclude URLs from reports
  • Pricing can be quite steep
  • Tech support can be improved
  • Can be difficult to implement
  • Can be challenging to get educated

Pricing information

Starting Price
100k page views$15 p/m
200k page views$25 p/m
500k page views$45 p/m
1 Million page views$60 p/m
2 Million page views$100 p/m
10k page views$9 p/m
EnterpriseOn req.
200k page views$29 p/m
100k page views$19 p/m
500k page views$49 p/m
1M page views$69 p/m
2M page views$89 p/m
5M page views$129 p/m
10M page views$169 p/m
BasicFree
Plus$49+ p/m
BusinessOn req.
ScaleOn req.
SelectOn req.
PrimeOn req.
UltimateOn req.
Free trial period
30 days
30 days
Free plan
Free plan

Account Management

Trackable Items
50
1-10+ depending on plan
Unlimited
Unlimited
User Seats
Unlimited
1-10+ depending on plan
1
Unlimited
Account Security
  • Single Sign-on
  • Two-factor Authentication
  • Single Sign-on
  • Two-factor Authentication
  • Single Sign-on
  • Two-factor Authentication
  • Single Sign-on
  • Two-factor Authentication

Data Processing

Data Center Locations
  • European Economic Area (EEA)
  • United States
  • European Economic Area (EEA)
  • European Economic Area (EEA)
  • United States
  • European Economic Area (EEA)
  • United States
Software Hosting
  • Public Cloud
  • Private Cloud
  • On-Premise
  • Public Cloud
  • Private Cloud
  • On-Premise
  • Public Cloud
  • Private Cloud
  • On-Premise
  • Public Cloud
  • Private Cloud
  • On-Premise
Data Ownership
You
You
Hotjar
Adobe Analytics
Data Freshness
Realtime
Realtime
30 minutes
2 hours
Data Retention
Unlimited
3-5+ years depending on plan
12 months
25 months by default
Data Sampling
Limited data sampling in reports with over 20M pageviews
Some Audience Manager reports display results sampled data
Data Import
Google Analytics importer
e.g. import GA data
Send user data to Hotjar to enhance analysis
Though data sources, API or data connectors
Data Export
One-click CSV export
Export your data to CSV
Export recording meta data
Through data feeds, a data warehouse or FTP and SFTP
Compliance
  • GDPR
  • CCPA
  • ePrivacy
  • COPPA
  • PECR
  • GDPR
  • CCPA
  • PECR
  • GDPR
  • CCPA
  • GDPR
  • CCPA
  • HIPAA
  • PECR
Cookieless
Fathom is cookieless by default.
Plausible is cookieless by default.
Hotjar relies on first-party cookies.
Adobe uses tracking cookies

Alerts & Automation

Custom Alerts
Traffic spike notifications through Slack or email
in the interface, via e-mail or Slack
Via e-mail or SMS
Email Reports
Weekly or monthly reporting
Weekly or monthly email reporting
e.g. daily survey responses reports
Flexible scheduled reporting

Reporting

Trend Reporting
Device Reporting
Device type, browser & OS
Device type, browser & OS
See on which device the user was
Device types, OS, OS versions & mobile carriers
Funnel Reporting
Discover why users drop off
Bar chart funnel report
User Flow Reporting
Basic reporting by looking at Entry & Exit pages
Fallout & Flow (Sankey chart) reports
Segmentation
Instant filters on any data point
Use filters to segment your audience
Create custom filters for recordings
Advanced segments with Segment builder & Segment manager
Cohort Reports
Churn, rolling & latency tables
Retention Reporting
Retention cohort report
Attribution Reporting
Apply to metrics, breakdowns or compare models
Ecommerce Reporting
By means of custom events
Ecommerce revenue tracking
Very flexible ecommerce reporting

User Experience Features

Heatmaps
Unlimited
Called activity map
Session Recordings
Record all interaction with your site
A/B Testing
No A/B testing tool only integrations
User Feedback
Place NPS ratings or a survey pop-up on every page

Customizability

Custom Properties
Custom Properties (Business plan and above)
Custom Metrics
Unlimited calculated metrics
Custom Reports
Reports in Analysis workspace are customisable
Custom Events
Can include: name, ID & value
By means of adding CSS classes
Track and filter sessions & heatmaps
Up to 1.000 success events
Annotations
Hotjar does not have annotations
Available in Workspace

Support

Support description
Fathom offers extensive support and video walk-throughs. For issues you can always contact their knowledgable email support.
Plausible offers extensive documentation which is the first place to find answers. Still haven't found what you're looking for? Contact their email support for knowledgable support.
Hotjar offers extensive documentation and a ticketing support system. Most requests are answered within 1-2 business days, but often faster.
The support of Adobe Analytics consists of an expansive knowledge base and an online community. Phone and chat options exist for certain user types. Besides that, they offer many training options and tutorials.
Support Options
  • Phone
  • Email
  • Live Chat
  • Ticketing system
  • Knowledge base
  • Community
  • Phone
  • Email
  • Live Chat
  • Ticketing system
  • Knowledge base
  • Community
  • Phone
  • Email
  • Live Chat
  • Ticketing system
  • Knowledge base
  • Community
  • Phone
  • Email
  • Live Chat
  • Ticketing system
  • Knowledge base
  • Community
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