Compare
Compare Analytics Tools
Rating
5/5
5/5
Summary
Give your teams a self-service digital analytics platform to understand your users, drive conversions, and increase engagement, growth and revenue. Ideal for product or gowth teams.
Lightweight and open source web analytics. No cookies and fully compliant with GDPR, CCPA and PECR. Made and hosted in the EU, on European cloud infrastructure.
Enterprise-level web analytics. Adobe Analytics lets you mix, match, and analyze data from any digital point in the customer journey.
A simple but powerful real-time web analytics tool that helps you track, analyse and understand your visitors. It features click fraud detection and session playback.
Pros
- Simple & Intuïtive
- User segmentation
- Data visualisations
- Feature Analytics
- Lightweight
- Open-source
- Cookieless
- EU cloud infrastructure
- Great segmentation
- Good video tracking
- Customizable
- Easy report creation
- Easy to use
- Google Ads integration
- Great session playback
- Click fraud detection
- Visitor alerts
Cons
- Dashboard customisation
- Limited free plan
- User support access
- Pricing transparency
- Limited features
- No audience reporting features
- Pricing can be quite steep
- Tech support can be improved
- Can be difficult to implement
- Can be challenging to get educated
- Limited free plan
Pricing information
Starting Price
| Starter | Free |
| Growth | $49+ p/m |
| Enterprise | On req. |
| 10k page views | $9 p/m |
| Enterprise | On req. |
| 200k page views | $29 p/m |
| 100k page views | $19 p/m |
| 500k page views | $49 p/m |
| 1M page views | $69 p/m |
| 2M page views | $89 p/m |
| 5M page views | $129 p/m |
| 10M page views | $169 p/m |
| Select | On req. |
| Prime | On req. |
| Ultimate | On req. |
| Free | Free |
| 100k Page Views | €9+ p/m |
| 250k Page Views | €19+ p/m |
Free trial period
Free plan
30 days
Free plan
30 days
Account Management
Trackable Items
Unlimited
1-10+ depending on plan
Unlimited
1
User Seats
Unlimited for all plans
1-10+ depending on plan
Unlimited
Unlimited
Account Security
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
Data Processing
Data Center Locations
- European Economic Area (EEA)
- United States
- European Economic Area (EEA)
- European Economic Area (EEA)
- United States
- European Economic Area (EEA)
Software Hosting
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
Data Ownership
You
You
Adobe Analytics
Statcounter
Data Freshness
Realtime
Realtime
2 hours
Realtime
Data Retention
Unlimited
3-5+ years depending on plan
25 months by default
Unlimited*
Data Sampling
Limited data sampling in reports with over 20M pageviews
Some Audience Manager reports display results sampled data
Data Import
Via SDK, API, GCS, AWS & more
e.g. import GA data
Though data sources, API or data connectors
Import Google keyword data
Data Export
To GCS, BigQuery, Redshift & more
Export your data to CSV
Through data feeds, a data warehouse or FTP and SFTP
To a spreadsheet or other third party software.
Compliance
- GDPR
- CCPA
- ePrivacy
- GDPR
- CCPA
- PECR
- GDPR
- CCPA
- HIPAA
- PECR
- GDPR
Cookieless
Amplitude relies on first-party cookies.
Plausible is cookieless by default.
Adobe uses tracking cookies
Statcounter uses cookies
Alerts & Automation
Custom Alerts
Traffic spike notifications through Slack or email
Via e-mail or SMS
Important visitor alerts
Email Reports
Subscribe to dashboard for daily reports
Weekly or monthly email reporting
Flexible scheduled reporting
Detailed, mobile-friendly reports
Reporting
Trend Reporting
Device Reporting
Device type, browser & OS
Device types, OS, OS versions & mobile carriers
Device type, browser, OS & screen resolution
Funnel Reporting
Flexible funnels to analyse conversion, time to convert & more
Bar chart funnel report
User Flow Reporting
Standard & reverse Sankey charts
Basic reporting by looking at Entry & Exit pages
Fallout & Flow (Sankey chart) reports
Simple ordered list of pages visited
Segmentation
Use filters to segment your audience
Advanced segments with Segment builder & Segment manager
Cohort Reports
Churn, rolling & latency tables
Retention Reporting
Retention Analysis and Lifecycle charts
Retention cohort report
Attribution Reporting
Apply to metrics, breakdowns or compare models
Simple referral & UTM sources
Ecommerce Reporting
Elaborate Ecommerce reporting
Ecommerce revenue tracking
Very flexible ecommerce reporting
User Experience Features
Heatmaps
Called activity map
Session Recordings
Session Replay
Recordings with many filtering options
A/B Testing
A/B testing & feature flagging with Amplitude Experiment
User Feedback
Guides and Surveys
Customizability
Custom Properties
Custom Properties (Business plan and above)
Custom Metrics
20 custom formulas to create the metric you need
Unlimited calculated metrics
Custom Reports
Reports in Analysis workspace are customisable
Custom Events
Create a custom event from existing events
By means of adding CSS classes
Up to 1.000 success events
Max 5 custom tags + values per page
Annotations
Available in Workspace
Support
Support description
The support of Amplitude consists of a ticketing system, an extensive knowledge base, a community and email support depending on your plan.
Plausible offers extensive documentation which is the first place to find answers. Still haven't found what you're looking for? Contact their email support for knowledgable support.
The support of Adobe Analytics consists of an expansive knowledge base and an online community. Phone and chat options exist for certain user types. Besides that, they offer many training options and tutorials.
Statcounter offers various support options like phone, email, live chat, and an extensive knowledge base.
Support Options
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community