Compare
Compare Analytics Tools
Rating
5/5
5/5
Summary
The only digital insights platform that gives you complete understanding of your customers’ digital journeys, so you can quickly improve conversion, retention, and customer delight.
A B2B tool that helps businesses identify and track website visitors in order to generate leads and improve their sales and marketing efforts.
Enterprise-level web analytics. Adobe Analytics lets you mix, match, and analyze data from any digital point in the customer journey.
Pirsch is a simple, cookie-free, open-source web analytics solution that integrates easily into your website or backend.
Pros
- It is easy to implement
- It has data science capabilities
- Reports are easy to build
- Interface is user-friendly
- Great for B2B leadgen
- Quality company insights
- Modern user interface
- Responsive support
- Easy to set up
- Great segmentation
- Good video tracking
- Customizable
- Easy report creation
- Lightweight, cookie-free and open-source
- Pirsch's backend integration requires no client-side scripts and delivers the same accurate results without the interference of adblockers
- Extensive API
- Fully-fledged access management
- Comprehensive filtering by any metric including event metadata
Cons
- Tech support is quite basic
- Difficult to share dasboards
- Onboarding could be improved
- Limited features
- Pricing based on company ID's, relevant or not
- Slight learning curve
- Pricing can be quite steep
- Tech support can be improved
- Can be difficult to implement
- Can be challenging to get educated
- Visitors are only recognized for up to 24 hours to comply with the privacy policy
- Heatmaps and session recordings are not available
Pricing information
Starting Price
| Free | Free |
| Growth | On req. |
| Pro | On req. |
| Premier | On req. |
| 0-50 company ID's | $49 p/m |
| 51-100 company ID's | $69 p/m |
| 101-250 company ID's | $99 p/m |
| 251-500 company ID's | $139 p/m |
| 501-750 company ID's | $179 p/m |
| 751-1.000 company ID's | $229 p/m |
| 1.001-2.000 company ID's | $279 p/m |
| 2.001-3.000 company ID's | $349 p/m |
| 3.001-4.000 company ID's | $439 p/m |
| 4.001-5.000 company ID's | $529 p/m |
| 5.000+ company ID's | On req. |
| Select | On req. |
| Prime | On req. |
| Ultimate | On req. |
Free trial period
Free plan
14 days
Free plan
30 days
Account Management
Trackable Items
1
Unlimited
Unlimited
Unlimited
User Seats
Unlimited
Unlimited
Unlimited
Unlimited
Account Security
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
Data Processing
Data Center Locations
- European Economic Area (EEA)
- United States
- European Economic Area (EEA)
- European Economic Area (EEA)
- United States
- European Economic Area (EEA)
Software Hosting
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
Data Ownership
You
Snitcher
Adobe Analytics
You
Data Freshness
Realtime
Realtime
2 hours
Realtime
Data Retention
12 months
12 months*
25 months by default
Unlimited
Data Sampling
Some Audience Manager reports display results sampled data
Data Import
Though data sources, API or data connectors
Import from Plausible, Fathom or Google Analytics
Data Export
Via CSV or API
Through data feeds, a data warehouse or FTP and SFTP
via API or CSV
Compliance
- GDPR
- CCPA
- HIPAA
- GDPR
- CCPA
- GDPR
- CCPA
- HIPAA
- PECR
- GDPR
- CCPA
- ePrivacy
- PECR
Cookieless
Heap relies on first-party cookies
Sets one first-party cookie, snitcher_device_id (1 year).
Adobe uses tracking cookies
Pirsch Analytics does not use cookies
Alerts & Automation
Custom Alerts
Via Slack or email
Via e-mail or SMS
Email Reports
Schedule regular emails for important charts
Flexible scheduled reporting
Daily, Weekly, Bi-weekly, Monthly
Reporting
Trend Reporting
Device Reporting
Device types, OS, OS versions & mobile carriers
Device type, OS, Browser, Browser version, Screen size
Funnel Reporting
With quantitative measurement of user friction & step suggestions
Bar chart funnel report
Analyze Funnels
User Flow Reporting
Sankey chart with path comparison
Fallout & Flow (Sankey chart) reports
Entry and exit pages
Segmentation
Quickly identify patterns in user behavior
Advanced segments with Segment builder & Segment manager
Extensive filtering by any metric
Cohort Reports
Churn, rolling & latency tables
Retention Reporting
Retention cohort report
Attribution Reporting
Track UTM parameters or initial referrer sources
Apply to metrics, breakdowns or compare models
Ecommerce Reporting
Easy setup with eCommerce Activation Kit
Very flexible ecommerce reporting
Possible with custom events and goals
User Experience Features
Heatmaps
Called activity map
Session Recordings
Automatically filters relevant replays
A/B Testing
Tag-based A/B testing and segmentation
User Feedback
Track NPS score events in surveys
Customizability
Custom Properties
As part of custom events
Custom Metrics
Unlimited calculated metrics
Custom Reports
Reports in Analysis workspace are customisable
Custom Events
Up to 1.000 success events
With additional metadata fields (key-value pairs).
Annotations
Available in Workspace
Support
Support description
Heap offers extensive documentation and access to their in-depth collection of Heap University courses to get up and running. Need more help? Join the community or contact their knowledgable support staff through email.
Support via a contact form (answered by email), live chat and the help center.
The support of Adobe Analytics consists of an expansive knowledge base and an online community. Phone and chat options exist for certain user types. Besides that, they offer many training options and tutorials.
Email support, public Discord server
Support Options
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community