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Rating
5/5
4/5
5/5
Summary
Privacy-focused website analytics without compromise. Fathom doesn’t compromise visitor privacy for data. It made website analytics easy to use and respectful of privacy laws.
Powerful, self-serve product analytics to help you convert, engage, and retain more users. Build funnels, see top user flows, create cohorts, and more with just a few clicks.
The only digital insights platform that gives you complete understanding of your customers’ digital journeys, so you can quickly improve conversion, retention, and customer delight.
Enterprise-level web analytics. Adobe Analytics lets you mix, match, and analyze data from any digital point in the customer journey.
Pros
  • Privacy friendly
  • Easy to use
  • Customer support
  • Ad-blocker bypassing
  • Interface is easy to understand
  • Great support options
  • Reporting is in realtime
  • Good community
  • It is easy to implement
  • It has data science capabilities
  • Reports are easy to build
  • Interface is user-friendly
  • Great segmentation
  • Good video tracking
  • Customizable
  • Easy report creation
Cons
  • No data import
  • Short free trial
  • Limited features
  • Event setup requires tech skills
  • Contains hard to discover features
  • Has a steep learning curve
  • Tech support is quite basic
  • Difficult to share dasboards
  • Onboarding could be improved
  • Pricing can be quite steep
  • Tech support can be improved
  • Can be difficult to implement
  • Can be challenging to get educated

Pricing information

Starting Price
100k page views$15 p/m
200k page views$25 p/m
500k page views$45 p/m
1 Million page views$60 p/m
2 Million page views$100 p/m
FreeFree
EnterpriseOn req.
FreeFree
GrowthOn req.
ProOn req.
PremierOn req.
SelectOn req.
PrimeOn req.
UltimateOn req.
Free trial period
30 days
Free plan
Free plan
Free plan

Account Management

Trackable Items
50
1
1
Unlimited
User Seats
Unlimited
Unlimited
Unlimited
Unlimited
Account Security
  • Single Sign-on
  • Two-factor Authentication
  • Single Sign-on
  • Two-factor Authentication
  • Single Sign-on
  • Two-factor Authentication
  • Single Sign-on
  • Two-factor Authentication

Data Processing

Data Center Locations
  • European Economic Area (EEA)
  • United States
  • European Economic Area (EEA)
  • United States
  • European Economic Area (EEA)
  • United States
  • European Economic Area (EEA)
  • United States
Software Hosting
  • Public Cloud
  • Private Cloud
  • On-Premise
  • Public Cloud
  • Private Cloud
  • On-Premise
  • Public Cloud
  • Private Cloud
  • On-Premise
  • Public Cloud
  • Private Cloud
  • On-Premise
Data Ownership
You
Mixpanel
You
Adobe Analytics
Data Freshness
Realtime
Realtime
Realtime
2 hours
Data Retention
Unlimited
Unlimited
12 months
25 months by default
Data Sampling
Some Audience Manager reports display results sampled data
Data Import
Google Analytics importer
Via one-off script or Ingestion API
Though data sources, API or data connectors
Data Export
One-click CSV export
Via raw data export API
Via CSV or API
Through data feeds, a data warehouse or FTP and SFTP
Compliance
  • GDPR
  • CCPA
  • ePrivacy
  • COPPA
  • PECR
  • GDPR
  • CCPA
  • HIPAA
  • GDPR
  • CCPA
  • HIPAA
  • GDPR
  • CCPA
  • HIPAA
  • PECR
Cookieless
Fathom is cookieless by default.
Mixpanel relies on first-party cookies
Heap relies on first-party cookies
Adobe uses tracking cookies

Alerts & Automation

Custom Alerts
Hourly, daily, or weekly base on event threshold
Via Slack or email
Via e-mail or SMS
Email Reports
Weekly or monthly reporting
Same as custom alerts
Schedule regular emails for important charts
Flexible scheduled reporting

Reporting

Trend Reporting
Device Reporting
Device type, browser & OS
Device types, OS, OS versions & mobile carriers
Funnel Reporting
Funnel trend, time to convert & frequency visualisations
With quantitative measurement of user friction & step suggestions
Bar chart funnel report
User Flow Reporting
Sankey chart with selected, immediate & drop off events
Sankey chart with path comparison
Fallout & Flow (Sankey chart) reports
Segmentation
Instant filters on any data point
Automatically find interesting segments & receive per email
Quickly identify patterns in user behavior
Advanced segments with Segment builder & Segment manager
Cohort Reports
User cohorts of users to filter reports
Churn, rolling & latency tables
Retention Reporting
Retention curves, trends & user cohort buckets
Retention cohort report
Attribution Reporting
Simple UTM tracking with "first touch" attribution
Track UTM parameters or initial referrer sources
Apply to metrics, breakdowns or compare models
Ecommerce Reporting
By means of custom events
Option to track purchases but no special reporting
Easy setup with eCommerce Activation Kit
Very flexible ecommerce reporting

User Experience Features

Heatmaps
Called activity map
Session Recordings
Automatically filters relevant replays
A/B Testing
Experiments
User Feedback
Track NPS score events in surveys

Customizability

Custom Properties
Custom Metrics
Max 255 properties per event
Unlimited calculated metrics
Custom Reports
Unlimited custom dahboards & reports
Reports in Analysis workspace are customisable
Custom Events
Can include: name, ID & value
Combine events into a custom event
Up to 1.000 success events
Annotations
Directly on the linechart in Insights
Available in Workspace

Support

Support description
Fathom offers extensive support and video walk-throughs. For issues you can always contact their knowledgable email support.
Mixpanel offer extensive documentation and knowledgable support through a ticketing system. They have a support email address but regular support requests are directed to the ticketing system. Join their Slack group for community access.
Heap offers extensive documentation and access to their in-depth collection of Heap University courses to get up and running. Need more help? Join the community or contact their knowledgable support staff through email.
The support of Adobe Analytics consists of an expansive knowledge base and an online community. Phone and chat options exist for certain user types. Besides that, they offer many training options and tutorials.
Support Options
  • Phone
  • Email
  • Live Chat
  • Ticketing system
  • Knowledge base
  • Community
  • Phone
  • Email
  • Live Chat
  • Ticketing system
  • Knowledge base
  • Community
  • Phone
  • Email
  • Live Chat
  • Ticketing system
  • Knowledge base
  • Community
  • Phone
  • Email
  • Live Chat
  • Ticketing system
  • Knowledge base
  • Community
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