Compare
Compare Analytics Tools
Rating
5/5
4/5
5/5
Summary
Privacy-focused website analytics without compromise. Fathom doesn’t compromise visitor privacy for data. It made website analytics easy to use and respectful of privacy laws.
Powerful, self-serve product analytics to help you convert, engage, and retain more users. Build funnels, see top user flows, create cohorts, and more with just a few clicks.
Enterprise-level web analytics. Adobe Analytics lets you mix, match, and analyze data from any digital point in the customer journey.
Pendo is a product-analytics app that helps software companies develop products that resonate with customers.
Pros
- Privacy friendly
- Easy to use
- Customer support
- Ad-blocker bypassing
- Interface is easy to understand
- Great support options
- Reporting is in realtime
- Good community
- Great segmentation
- Good video tracking
- Customizable
- Easy report creation
Cons
- No data import
- Short free trial
- Limited features
- Event setup requires tech skills
- Contains hard to discover features
- Has a steep learning curve
- Pricing can be quite steep
- Tech support can be improved
- Can be difficult to implement
- Can be challenging to get educated
Pricing information
Starting Price
| 100k page views | $15 p/m |
| 200k page views | $25 p/m |
| 500k page views | $45 p/m |
| 1 Million page views | $60 p/m |
| 2 Million page views | $100 p/m |
| Free | Free |
| Enterprise | On req. |
| Select | On req. |
| Prime | On req. |
| Ultimate | On req. |
Free trial period
30 days
Free plan
Free plan
Free plan
Account Management
Trackable Items
50
1
Unlimited
Unlimited in Portfolio plan
User Seats
Unlimited
Unlimited
Unlimited
Unlimited
Account Security
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
Data Processing
Data Center Locations
- European Economic Area (EEA)
- United States
- European Economic Area (EEA)
- United States
- European Economic Area (EEA)
- United States
- United States
Software Hosting
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
Data Ownership
You
Mixpanel
Adobe Analytics
Pendo
Data Freshness
Realtime
Realtime
2 hours
Hourly updates
Data Retention
Unlimited
Unlimited
25 months by default
84 months
Data Sampling
Some Audience Manager reports display results sampled data
Data Import
Google Analytics importer
Via one-off script or Ingestion API
Though data sources, API or data connectors
Import historical data by CSV
Data Export
One-click CSV export
Via raw data export API
Through data feeds, a data warehouse or FTP and SFTP
Export feedback & reports by CSV or pull data to BI tool
Compliance
- GDPR
- CCPA
- ePrivacy
- COPPA
- PECR
- GDPR
- CCPA
- HIPAA
- GDPR
- CCPA
- HIPAA
- PECR
- CCPA
- ePrivacy
Cookieless
Fathom is cookieless by default.
Mixpanel relies on first-party cookies
Adobe uses tracking cookies
Pendo uses first-party cookies
Alerts & Automation
Custom Alerts
Hourly, daily, or weekly base on event threshold
Via e-mail or SMS
Guide, Page & Feature alerts
Email Reports
Weekly or monthly reporting
Same as custom alerts
Flexible scheduled reporting
Recieve reports in weekly emails
Reporting
Trend Reporting
Device Reporting
Device type, browser & OS
Device types, OS, OS versions & mobile carriers
Funnel Reporting
Funnel trend, time to convert & frequency visualisations
Bar chart funnel report
User Flow Reporting
Sankey chart with selected, immediate & drop off events
Fallout & Flow (Sankey chart) reports
Segmentation
Instant filters on any data point
Automatically find interesting segments & receive per email
Advanced segments with Segment builder & Segment manager
Cohort Reports
User cohorts of users to filter reports
Churn, rolling & latency tables
Retention Reporting
Retention curves, trends & user cohort buckets
Retention cohort report
See Cohort analysis
Attribution Reporting
Simple UTM tracking with "first touch" attribution
Apply to metrics, breakdowns or compare models
Ecommerce Reporting
By means of custom events
Option to track purchases but no special reporting
Very flexible ecommerce reporting
User Experience Features
Heatmaps
Called activity map
Session Recordings
A/B Testing
Experiments
User Feedback
Customizability
Custom Properties
Custom Metrics
Max 255 properties per event
Unlimited calculated metrics
Custom Reports
Unlimited custom dahboards & reports
Reports in Analysis workspace are customisable
Change the widgets of a report
Custom Events
Can include: name, ID & value
Combine events into a custom event
Up to 1.000 success events
Annotations
Directly on the linechart in Insights
Available in Workspace
Support
Support description
Fathom offers extensive support and video walk-throughs. For issues you can always contact their knowledgable email support.
Mixpanel offer extensive documentation and knowledgable support through a ticketing system. They have a support email address but regular support requests are directed to the ticketing system. Join their Slack group for community access.
The support of Adobe Analytics consists of an expansive knowledge base and an online community. Phone and chat options exist for certain user types. Besides that, they offer many training options and tutorials.
The Pendo support consists of a phone helpdesk, a live chat function, an extensive knowledge base and a community.
Support Options
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community