Compare
Compare Analytics Tools
Rating
4/5
5/5
5/5
Summary
Powerful, self-serve product analytics to help you convert, engage, and retain more users. Build funnels, see top user flows, create cohorts, and more with just a few clicks.
Enterprise-level web analytics. Adobe Analytics lets you mix, match, and analyze data from any digital point in the customer journey.
A simple but powerful real-time web analytics tool that helps you track, analyse and understand your visitors. It features click fraud detection and session playback.
Pirsch is a simple, cookie-free, open-source web analytics solution that integrates easily into your website or backend.
Pros
- Interface is easy to understand
- Great support options
- Reporting is in realtime
- Good community
- Great segmentation
- Good video tracking
- Customizable
- Easy report creation
- Easy to use
- Google Ads integration
- Great session playback
- Click fraud detection
- Visitor alerts
- Lightweight, cookie-free and open-source
- Pirsch's backend integration requires no client-side scripts and delivers the same accurate results without the interference of adblockers
- Extensive API
- Fully-fledged access management
- Comprehensive filtering by any metric including event metadata
Cons
- Event setup requires tech skills
- Contains hard to discover features
- Has a steep learning curve
- Pricing can be quite steep
- Tech support can be improved
- Can be difficult to implement
- Can be challenging to get educated
- Limited free plan
- Visitors are only recognized for up to 24 hours to comply with the privacy policy
- Heatmaps and session recordings are not available
Pricing information
Starting Price
| Free | Free |
| Enterprise | On req. |
| Select | On req. |
| Prime | On req. |
| Ultimate | On req. |
| Free | Free |
| 100k Page Views | €9+ p/m |
| 250k Page Views | €19+ p/m |
Free trial period
Free plan
Free plan
30 days
30 days
Account Management
Trackable Items
1
Unlimited
1
Unlimited
User Seats
Unlimited
Unlimited
Unlimited
Unlimited
Account Security
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
Data Processing
Data Center Locations
- European Economic Area (EEA)
- United States
- European Economic Area (EEA)
- United States
- European Economic Area (EEA)
- European Economic Area (EEA)
Software Hosting
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
Data Ownership
Mixpanel
Adobe Analytics
Statcounter
You
Data Freshness
Realtime
2 hours
Realtime
Realtime
Data Retention
Unlimited
25 months by default
Unlimited*
Unlimited
Data Sampling
Some Audience Manager reports display results sampled data
Data Import
Via one-off script or Ingestion API
Though data sources, API or data connectors
Import Google keyword data
Import from Plausible, Fathom or Google Analytics
Data Export
Via raw data export API
Through data feeds, a data warehouse or FTP and SFTP
To a spreadsheet or other third party software.
via API or CSV
Compliance
- GDPR
- CCPA
- HIPAA
- GDPR
- CCPA
- HIPAA
- PECR
- GDPR
- GDPR
- CCPA
- ePrivacy
- PECR
Cookieless
Mixpanel relies on first-party cookies
Adobe uses tracking cookies
Statcounter uses cookies
Pirsch Analytics does not use cookies
Alerts & Automation
Custom Alerts
Hourly, daily, or weekly base on event threshold
Via e-mail or SMS
Important visitor alerts
Email Reports
Same as custom alerts
Flexible scheduled reporting
Detailed, mobile-friendly reports
Daily, Weekly, Bi-weekly, Monthly
Reporting
Trend Reporting
Device Reporting
Device types, OS, OS versions & mobile carriers
Device type, browser, OS & screen resolution
Device type, OS, Browser, Browser version, Screen size
Funnel Reporting
Funnel trend, time to convert & frequency visualisations
Bar chart funnel report
Analyze Funnels
User Flow Reporting
Sankey chart with selected, immediate & drop off events
Fallout & Flow (Sankey chart) reports
Simple ordered list of pages visited
Entry and exit pages
Segmentation
Automatically find interesting segments & receive per email
Advanced segments with Segment builder & Segment manager
Extensive filtering by any metric
Cohort Reports
User cohorts of users to filter reports
Churn, rolling & latency tables
Retention Reporting
Retention curves, trends & user cohort buckets
Retention cohort report
Attribution Reporting
Simple UTM tracking with "first touch" attribution
Apply to metrics, breakdowns or compare models
Simple referral & UTM sources
Ecommerce Reporting
Option to track purchases but no special reporting
Very flexible ecommerce reporting
Possible with custom events and goals
User Experience Features
Heatmaps
Called activity map
Session Recordings
Recordings with many filtering options
A/B Testing
Experiments
Tag-based A/B testing and segmentation
User Feedback
Customizability
Custom Properties
As part of custom events
Custom Metrics
Max 255 properties per event
Unlimited calculated metrics
Custom Reports
Unlimited custom dahboards & reports
Reports in Analysis workspace are customisable
Custom Events
Combine events into a custom event
Up to 1.000 success events
Max 5 custom tags + values per page
With additional metadata fields (key-value pairs).
Annotations
Directly on the linechart in Insights
Available in Workspace
Support
Support description
Mixpanel offer extensive documentation and knowledgable support through a ticketing system. They have a support email address but regular support requests are directed to the ticketing system. Join their Slack group for community access.
The support of Adobe Analytics consists of an expansive knowledge base and an online community. Phone and chat options exist for certain user types. Besides that, they offer many training options and tutorials.
Statcounter offers various support options like phone, email, live chat, and an extensive knowledge base.
Email support, public Discord server
Support Options
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community