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Rating
4.5/5
5/5
4/5
5/5
Summary
A customisable and free web analytics tool. Get insights into user behavior with an event-based tracking model, and know what drives sales and traffic with extensive attribution methods.
A free analytics suite with a focus on user privacy and data security. Optimize the customer journey where it was previously impossible.
Powerful, self-serve product analytics to help you convert, engage, and retain more users. Build funnels, see top user flows, create cohorts, and more with just a few clicks.
Enterprise-level web analytics. Adobe Analytics lets you mix, match, and analyze data from any digital point in the customer journey.
Pros
  • GA4 is free to use
  • Many functionalities
  • The reports are customisable
  • Large community
  • Extensive documentation
  • GA4 is easily scalable
  • Ease of use
  • Great authorisation management
  • Packed with features
  • Community forum
  • Intergrated tag & consent management
  • Interface is easy to understand
  • Great support options
  • Reporting is in realtime
  • Good community
  • Great segmentation
  • Good video tracking
  • Customizable
  • Easy report creation
Cons
  • Steep learning curve
  • Implementation can be hard
  • Inaccurate data sampling
  • UI is not easy to use
  • No progressive payment plan
  • Ecommerce reporting can be improved
  • Event setup requires tech skills
  • Contains hard to discover features
  • Has a steep learning curve
  • Pricing can be quite steep
  • Tech support can be improved
  • Can be difficult to implement
  • Can be challenging to get educated

Pricing information

Starting Price
StandardFree
GA4 360$50k+ per year
Core - 500k€35 p/m
Enterprise€366 p/m
FreeFree
EnterpriseOn req.
SelectOn req.
PrimeOn req.
UltimateOn req.
Free trial period
Free plan
Free plan
Free plan
Free plan

Account Management

Trackable Items
100
10 sites or apps (free) Unlimited (Enterprise)
1
Unlimited
User Seats
Unlimited
Unlimited
Unlimited
Unlimited
Account Security
  • Single Sign-on
  • Two-factor Authentication
  • Single Sign-on
  • Two-factor Authentication
  • Single Sign-on
  • Two-factor Authentication
  • Single Sign-on
  • Two-factor Authentication

Data Processing

Data Center Locations
  • European Economic Area (EEA)
  • United Kingdom
  • United States
  • European Economic Area (EEA)
  • United States
  • European Economic Area (EEA)
  • United States
  • European Economic Area (EEA)
  • United States
Software Hosting
  • Public Cloud
  • Private Cloud
  • On-Premise
  • Public Cloud
  • Private Cloud
  • On-Premise
  • Public Cloud
  • Private Cloud
  • On-Premise
  • Public Cloud
  • Private Cloud
  • On-Premise
Data Ownership
Google Analytics 4
You
Mixpanel
Adobe Analytics
Data Freshness
4-8 hours (most reports), up to 24-48 hours
30 min
Realtime
2 hours
Data Retention
Customizable up to 14 months
Up to 25 months
Unlimited
25 months by default
Data Sampling
Explorations might use sampled data
By default Piwik does not sample data
Some Audience Manager reports display results sampled data
Data Import
Import cost, offline or user/client ID data
Import cost data, search keywords, user/client ID and audience data
Via one-off script or Ingestion API
Though data sources, API or data connectors
Data Export
With sheets, BigQuery or API
As CSV, XML, JSON, or via an API
Via raw data export API
Through data feeds, a data warehouse or FTP and SFTP
Compliance
  • GDPR
  • CCPA
  • GDPR
  • CCPA
  • HIPAA
  • LGPD
  • ePrivacy
  • PECR
  • GDPR
  • CCPA
  • HIPAA
  • GDPR
  • CCPA
  • HIPAA
  • PECR
Cookieless
Google Analytics relies on first-party cookies.
Piwik features a cookieless tracking option
Mixpanel relies on first-party cookies
Adobe uses tracking cookies

Alerts & Automation

Custom Alerts
Custom insights, in interface or via email
Email alerts based on thresholds
Hourly, daily, or weekly base on event threshold
Via e-mail or SMS
Email Reports
Recurring shared reporting
Daily, weekly or monthly reports
Same as custom alerts
Flexible scheduled reporting

Reporting

Trend Reporting
Device Reporting
Device type, browser, OS and more
Device types, OS, OS versions & mobile carriers
Funnel Reporting
Customisable funnel exploration
Detailed funnel report up to 5 steps
Funnel trend, time to convert & frequency visualisations
Bar chart funnel report
User Flow Reporting
Flexible Sankey chart exploration
Standard, transition & reverse Sankey charts
Sankey chart with selected, immediate & drop off events
Fallout & Flow (Sankey chart) reports
Segmentation
Segment creation and overlap exploration
Unlimited segments
Automatically find interesting segments & receive per email
Advanced segments with Segment builder & Segment manager
Cohort Reports
Cohort exploration
User cohorts of users to filter reports
Churn, rolling & latency tables
Retention Reporting
Combined with CLTV metrics
Customer loyalty eCommerce report
Retention curves, trends & user cohort buckets
Retention cohort report
Attribution Reporting
Attribution models comparison
Multi-channel attribution with 98% accuracy
Simple UTM tracking with "first touch" attribution
Apply to metrics, breakdowns or compare models
Ecommerce Reporting
Extensive e-commerce reports
Overview, order list, product, days and sessions to purchase & customer loyalty
Option to track purchases but no special reporting
Very flexible ecommerce reporting

User Experience Features

Heatmaps
GA4 does not offer heatmaps
Create an overlay with the site inspector Chrome extension
Called activity map
Session Recordings
GA4 does not offer recordings
A/B Testing
Experiments
User Feedback

Customizability

Custom Properties
25 user-scoped & 50 event-scoped dimensions
200 slots for each scope and they can't be removed
Custom Metrics
50 event-scoped metrics
Also called Calculated metrics
Max 255 properties per event
Unlimited calculated metrics
Custom Reports
All reports are customisable
Unlimited custom dahboards & reports
Reports in Analysis workspace are customisable
Custom Events
25 parameters per event
Include category, action, and optionally name and value
Combine events into a custom event
Up to 1.000 success events
Annotations
Notes feature added in 2024
Add to any graph or include them in scheduled reports or alerts
Directly on the linechart in Insights
Available in Workspace

Support

Support description
Support is available via chat and the support center.
Piwik Pro offers extensive documentation and video tutorials. They have support offices for different regions which can be contacted by email and phone.
Mixpanel offer extensive documentation and knowledgable support through a ticketing system. They have a support email address but regular support requests are directed to the ticketing system. Join their Slack group for community access.
The support of Adobe Analytics consists of an expansive knowledge base and an online community. Phone and chat options exist for certain user types. Besides that, they offer many training options and tutorials.
Support Options
  • Phone
  • Email
  • Live Chat
  • Ticketing system
  • Knowledge base
  • Community
  • Phone
  • Email
  • Live Chat
  • Ticketing system
  • Knowledge base
  • Community
  • Phone
  • Email
  • Live Chat
  • Ticketing system
  • Knowledge base
  • Community
  • Phone
  • Email
  • Live Chat
  • Ticketing system
  • Knowledge base
  • Community
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