Compare
Compare Analytics Tools
Rating
5/5
5/5
Summary
A free analytics suite with a focus on user privacy and data security. Optimize the customer journey where it was previously impossible.
Open Web Analytics is the free and open source web analytics framework that lets you stay in control of how you instrument and analyze the use of your websites and application
B2B website visitor identification in real-time. Uncover your anonymous B2B website visitors and fuel your business growth.
Enterprise-level web analytics. Adobe Analytics lets you mix, match, and analyze data from any digital point in the customer journey.
Pros
- Ease of use
- Great authorisation management
- Packed with features
- Community forum
- Intergrated tag & consent management
- The software is open source
- It is very customizable
- Ecommerce reporting
- Privacy friendly
- The script is lightweight
- Great for B2B leadgen
- Company insights
- Simple implementation
- The world's largest B2B IP address database
- Ability to tag users
- Great segmentation
- Good video tracking
- Customizable
- Easy report creation
Cons
- No progressive payment plan
- Ecommerce reporting can be improved
- Limited reporting features
- Technical skill required
- Comply with data privacy regulations
- You need a secure server
- Limited features
- Cluttered interface
- Crashes sometimes
- Pricing can be quite steep
- Tech support can be improved
- Can be difficult to implement
- Can be challenging to get educated
Pricing information
Starting Price
| Core - 500k | €35 p/m |
| Enterprise | €366 p/m |
| Essentials | On req. |
| Automate | On req. |
| Select | On req. |
| Prime | On req. |
| Ultimate | On req. |
Free trial period
Free plan
Free plan
7 days
Free plan
Account Management
Trackable Items
10 sites or apps (free) Unlimited (Enterprise)
Unlimited
Unlimited
Unlimited
User Seats
Unlimited
Unlimited
Unlimited
Unlimited
Account Security
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
Data Processing
Data Center Locations
- European Economic Area (EEA)
- United States
- Not applicable
- United Kingdom
- European Economic Area (EEA)
- European Economic Area (EEA)
- United States
Software Hosting
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
Data Ownership
You
You
Lead Forensics
Adobe Analytics
Data Freshness
30 min
Realtime
Realtime
2 hours
Data Retention
Up to 25 months
Unlimited
3 months
25 months by default
Data Sampling
By default Piwik does not sample data
Some Audience Manager reports display results sampled data
Data Import
Import cost data, search keywords, user/client ID and audience data
by means of the REST API
by means of an API
Though data sources, API or data connectors
Data Export
As CSV, XML, JSON, or via an API
by means of the REST API
by means of an API
Through data feeds, a data warehouse or FTP and SFTP
Compliance
- GDPR
- CCPA
- HIPAA
- LGPD
- ePrivacy
- PECR
- GDPR
- CCPA
- GDPR
- CCPA
- GDPR
- CCPA
- HIPAA
- PECR
Cookieless
Piwik features a cookieless tracking option
Sets first-party cookies (owa_v, owa_c, session). Lifetimes can be shortened or made session-only.
The basic tracking code sets no cookie; an optional first-party cookie (lfuuid) can be enabled.
Adobe uses tracking cookies
Alerts & Automation
Custom Alerts
Email alerts based on thresholds
Via e-mail or SMS
Email Reports
Daily, weekly or monthly reports
Flexible scheduled reporting
Reporting
Trend Reporting
Device Reporting
Device types, OS, OS versions & mobile carriers
Funnel Reporting
Detailed funnel report up to 5 steps
Bar chart funnel report
User Flow Reporting
Standard, transition & reverse Sankey charts
Fallout & Flow (Sankey chart) reports
Segmentation
Unlimited segments
Advanced segments with Segment builder & Segment manager
Cohort Reports
Churn, rolling & latency tables
Retention Reporting
Customer loyalty eCommerce report
Retention cohort report
Attribution Reporting
Multi-channel attribution with 98% accuracy
Apply to metrics, breakdowns or compare models
Ecommerce Reporting
Overview, order list, product, days and sessions to purchase & customer loyalty
Very flexible ecommerce reporting
User Experience Features
Heatmaps
Create an overlay with the site inspector Chrome extension
Called activity map
Session Recordings
Domstream
A/B Testing
User Feedback
Customizability
Custom Properties
200 slots for each scope and they can't be removed
Custom Metrics
Also called Calculated metrics
Unlimited calculated metrics
Custom Reports
Reports in Analysis workspace are customisable
Custom Events
Include category, action, and optionally name and value
also called triggers
Up to 1.000 success events
Annotations
Add to any graph or include them in scheduled reports or alerts
Available in Workspace
Support
Support description
Piwik Pro offers extensive documentation and video tutorials. They have support offices for different regions which can be contacted by email and phone.
Because Open Web Analytics is open source, all documentation is found on GitHub. Apart from the community, there are no support options available.
Lead Forensics support options consist of country-specific phone numbers nu and a form on the website to contact sales or support.
The support of Adobe Analytics consists of an expansive knowledge base and an online community. Phone and chat options exist for certain user types. Besides that, they offer many training options and tutorials.
Support Options
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community