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Rating
5/5
Summary
Product Analytics For Product, Marketing, Sales & Support teams. Full-funnel attribution, onboarding optimization, feature usage trends, subscription growth, cohort analysis and more.
Enterprise-level web analytics. Adobe Analytics lets you mix, match, and analyze data from any digital point in the customer journey.
Privacy-first, lightweight, accurate web analytics for free. Web Analytics that allows you to view and track essential stats on the usage of your website.
AI-powered analytics and attribution platform that unifies website, product, and marketing data in one tool.
Pros
  • User / account segmentation
  • Realtime
  • Integrations
  • Feature revenue reporting
  • Simple implementation
  • Great segmentation
  • Good video tracking
  • Customizable
  • Easy report creation
  • Starts free when client of Cloudflare
  • Very easy to setup
  • Server log additional metrics
  • Difficult to block for Adblockers
  • AI-powered attribution
  • Combined web + product analytics
  • Auto-capture without developers
  • Privacy-friendly
Cons
  • Customisability
  • Limited free version
  • Pricing can be quite steep
  • Tech support can be improved
  • Can be difficult to implement
  • Can be challenging to get educated
  • Limited features
  • Might track high amounts of bot traffic
  • Limited metrics
  • Cannot exclude own visits
  • Relatively new player
  • No self-hosting option

Pricing information

Starting Price
Pro$999+ p/m
EnterpriseOn req.
SelectOn req.
PrimeOn req.
UltimateOn req.
Free trial period
14 days
Free plan
Free plan
Free plan

Account Management

Trackable Items
1
Unlimited
10
Unlimited
User Seats
50+
Unlimited
N/A
3+ depending on plan
Account Security
  • Single Sign-on
  • Two-factor Authentication
  • Single Sign-on
  • Two-factor Authentication
  • Single Sign-on
  • Two-factor Authentication
  • Single Sign-on
  • Two-factor Authentication

Data Processing

Data Center Locations
  • United States
  • European Economic Area (EEA)
  • United States
  • European Economic Area (EEA)
  • United Kingdom
  • United States
  • European Economic Area (EEA)
  • United States
Software Hosting
  • Public Cloud
  • Private Cloud
  • On-Premise
  • Public Cloud
  • Private Cloud
  • On-Premise
  • Public Cloud
  • Private Cloud
  • On-Premise
  • Public Cloud
  • Private Cloud
  • On-Premise
Data Ownership
Woopra
Adobe Analytics
Cloudflare Analytics
You
Data Freshness
Realtime
2 hours
Realtime
Realtime
Data Retention
24 months
25 months by default
6 months
Unlimited
Data Sampling
Woopra never uses any kind of sampling
Some Audience Manager reports display results sampled data
Adaptive sampling of 1-10% on all stats
Usermaven does not sample data
Data Import
Import raw visit data with actions and visitor properties via API
Though data sources, API or data connectors
Google Analytics importer
Data Export
Export raw daily visit data via API
Through data feeds, a data warehouse or FTP and SFTP
via CVS or JSON files or an API
Via API or CSV
Compliance
  • GDPR
  • GDPR
  • CCPA
  • HIPAA
  • PECR
  • GDPR
  • CCPA
  • HIPAA
  • ePrivacy
  • GDPR
  • CCPA
Cookieless
Woopra relies on first-party cookies.
Adobe uses tracking cookies
Cloudflare analytics does not use cookies
Cookieless tracking available

Alerts & Automation

Custom Alerts
Automatically trigger emails, slack messages or update Salesforce fields
Via e-mail or SMS
Threshold-based alerts
Email Reports
Flexible scheduled reporting
Cloudflare does not feature email reports
Scheduled email reports

Reporting

Trend Reporting
Measure by feature, subscription changes by location, campaign performance by source & more
Device Reporting
Device types, OS, OS versions & mobile carriers
Device type, browser & OS
Funnel Reporting
Bar chart funnel report
AI-powered funnel analysis
User Flow Reporting
Combine any set of actions or attributes in Sankey charts
Fallout & Flow (Sankey chart) reports
User journey visualization
Segmentation
Create dynamic segments based on any combination of criteria
Advanced segments with Segment builder & Segment manager
Segments & cohorts
Cohort Reports
Breakdown acquisition date, signup date, first purchase date & more
Churn, rolling & latency tables
Retention Reporting
Uncover at-risk users and discover engaged users
Retention cohort report
Retention analysis (Business plan)
Attribution Reporting
Apply to metrics, breakdowns or compare models
Simple referrer dimensions but no UTM tags
Multi-touch attribution with 7 models
Ecommerce Reporting
Very flexible ecommerce reporting
Revenue attribution

User Experience Features

Heatmaps
Called activity map
Session Recordings
A/B Testing
User Feedback

Customizability

Custom Properties
Custom properties
Custom Metrics
Available from the pro plan
Unlimited calculated metrics
Custom Reports
Reports in Analysis workspace are customisable
Custom dashboards
Custom Events
Via HTTP API or Javascript API
Up to 1.000 success events
Cloudflare does not feature event tracking
Auto-captured events
Annotations
Available in Workspace

Support

Support description
Woopra offers support by phone, email, and an extensive knowledge base.
The support of Adobe Analytics consists of an expansive knowledge base and an online community. Phone and chat options exist for certain user types. Besides that, they offer many training options and tutorials.
Cloudflare offers support for their main product via email, a ticketing system, an elaborate knowledge base and an online community
Usermaven offers documentation, live chat support, and email support.
Support Options
  • Phone
  • Email
  • Live Chat
  • Ticketing system
  • Knowledge base
  • Community
  • Phone
  • Email
  • Live Chat
  • Ticketing system
  • Knowledge base
  • Community
  • Phone
  • Email
  • Live Chat
  • Ticketing system
  • Knowledge base
  • Community
  • Phone
  • Email
  • Live Chat
  • Ticketing system
  • Knowledge base
  • Community

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