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Rating
5/5
5/5
4/5
5/5
Summary
A free privacy focussed open-source web analytics tool, which gives you 100% data-ownership. You can even use Matomo without needing to ask for consent.
Privacy-focused website analytics without compromise. Fathom doesn’t compromise visitor privacy for data. It made website analytics easy to use and respectful of privacy laws.
Powerful, self-serve product analytics to help you convert, engage, and retain more users. Build funnels, see top user flows, create cohorts, and more with just a few clicks.
Enterprise-level web analytics. Adobe Analytics lets you mix, match, and analyze data from any digital point in the customer journey.
Pros
  • Data display
  • Flexible data visualisation
  • Engagement reporting
  • Privacy oriented
  • Privacy friendly
  • Easy to use
  • Customer support
  • Ad-blocker bypassing
  • Interface is easy to understand
  • Great support options
  • Reporting is in realtime
  • Good community
  • Great segmentation
  • Good video tracking
  • Customizable
  • Easy report creation
Cons
  • Integrations
  • Branding method
  • No data import
  • Short free trial
  • Limited features
  • Event setup requires tech skills
  • Contains hard to discover features
  • Has a steep learning curve
  • Pricing can be quite steep
  • Tech support can be improved
  • Can be difficult to implement
  • Can be challenging to get educated

Pricing information

Starting Price
On-PremiseFree
Cloud€19+ p/m
100k page views$15 p/m
200k page views$25 p/m
500k page views$45 p/m
1 Million page views$60 p/m
2 Million page views$100 p/m
FreeFree
EnterpriseOn req.
SelectOn req.
PrimeOn req.
UltimateOn req.
Free trial period
21 days
30 days
Free plan
Free plan

Account Management

Trackable Items
30
50
1
Unlimited
User Seats
Unlimited
Unlimited
Unlimited
Unlimited
Account Security
  • Single Sign-on
  • Two-factor Authentication
  • Single Sign-on
  • Two-factor Authentication
  • Single Sign-on
  • Two-factor Authentication
  • Single Sign-on
  • Two-factor Authentication

Data Processing

Data Center Locations
  • European Economic Area (EEA)
  • European Economic Area (EEA)
  • United States
  • European Economic Area (EEA)
  • United States
  • European Economic Area (EEA)
  • United States
Software Hosting
  • Public Cloud
  • Private Cloud
  • On-Premise
  • Public Cloud
  • Private Cloud
  • On-Premise
  • Public Cloud
  • Private Cloud
  • On-Premise
  • Public Cloud
  • Private Cloud
  • On-Premise
Data Ownership
You
You
Mixpanel
Adobe Analytics
Data Freshness
15 minutes or more
Realtime
Realtime
2 hours
Data Retention
Unlimited and customizable
Unlimited
Unlimited
25 months by default
Data Sampling
Matomo doesn’t use data sampling
Some Audience Manager reports display results sampled data
Data Import
Import Google Analytics data, search keywords & server logs
Google Analytics importer
Via one-off script or Ingestion API
Though data sources, API or data connectors
Data Export
to CSV, XML, Json or Looker Studio or via HTTP API
One-click CSV export
Via raw data export API
Through data feeds, a data warehouse or FTP and SFTP
Compliance
  • GDPR
  • CCPA
  • ePrivacy
  • GDPR
  • CCPA
  • ePrivacy
  • COPPA
  • PECR
  • GDPR
  • CCPA
  • HIPAA
  • GDPR
  • CCPA
  • HIPAA
  • PECR
Cookieless
Matomo offers cookieless tracking.
Fathom is cookieless by default.
Mixpanel relies on first-party cookies
Adobe uses tracking cookies

Alerts & Automation

Custom Alerts
Receive alerts from every report by email or SMS
Hourly, daily, or weekly base on event threshold
Via e-mail or SMS
Email Reports
Detailed daily, weekly and monthly reports
Weekly or monthly reporting
Same as custom alerts
Flexible scheduled reporting

Reporting

Trend Reporting
Device Reporting
Device type, browser & OS
Device types, OS, OS versions & mobile carriers
Funnel Reporting
Basic funnel reporting
Funnel trend, time to convert & frequency visualisations
Bar chart funnel report
User Flow Reporting
With flexible Sankey chart
Sankey chart with selected, immediate & drop off events
Fallout & Flow (Sankey chart) reports
Segmentation
Based on visit, interaction, campaign, ecommerce, demographics & device
Instant filters on any data point
Automatically find interesting segments & receive per email
Advanced segments with Segment builder & Segment manager
Cohort Reports
Analyse and segment by cohort
User cohorts of users to filter reports
Churn, rolling & latency tables
Retention Reporting
Retention curves, trends & user cohort buckets
Retention cohort report
Attribution Reporting
Model comparison report
Simple UTM tracking with "first touch" attribution
Apply to metrics, breakdowns or compare models
Ecommerce Reporting
By means of custom events
Option to track purchases but no special reporting
Very flexible ecommerce reporting

User Experience Features

Heatmaps
Filter specific pages or hide elements on the page
Called activity map
Session Recordings
Record specific pages or only after activity or duration
A/B Testing
A/B Testing Platform (premium feature)
Experiments
User Feedback

Customizability

Custom Properties
5-15 for each scope and can't delete them
Custom Metrics
Max 255 properties per event
Unlimited calculated metrics
Custom Reports
Flexible report design
Unlimited custom dahboards & reports
Reports in Analysis workspace are customisable
Custom Events
Can include: name, ID & value
Combine events into a custom event
Up to 1.000 success events
Annotations
On any graph or via API
Directly on the linechart in Insights
Available in Workspace

Support

Support description
Matomo offers extensive documentation and video tutorials. Because Matomo is an open source product, you can also get help from a large community. Do you need personal help? Contact Matomo's support team for general issues or contact Innocraft for Matomo Cloud-hosted services.
Fathom offers extensive support and video walk-throughs. For issues you can always contact their knowledgable email support.
Mixpanel offer extensive documentation and knowledgable support through a ticketing system. They have a support email address but regular support requests are directed to the ticketing system. Join their Slack group for community access.
The support of Adobe Analytics consists of an expansive knowledge base and an online community. Phone and chat options exist for certain user types. Besides that, they offer many training options and tutorials.
Support Options
  • Phone
  • Email
  • Live Chat
  • Ticketing system
  • Knowledge base
  • Community
  • Phone
  • Email
  • Live Chat
  • Ticketing system
  • Knowledge base
  • Community
  • Phone
  • Email
  • Live Chat
  • Ticketing system
  • Knowledge base
  • Community
  • Phone
  • Email
  • Live Chat
  • Ticketing system
  • Knowledge base
  • Community
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