Compare
Compare Analytics Tools
Rating
5/5
5/5
Summary
A free privacy focussed open-source web analytics tool, which gives you 100% data-ownership. You can even use Matomo without needing to ask for consent.
Product Analytics For Product, Marketing, Sales & Support teams. Full-funnel attribution, onboarding optimization, feature usage trends, subscription growth, cohort analysis and more.
Enterprise-level web analytics. Adobe Analytics lets you mix, match, and analyze data from any digital point in the customer journey.
An open-source marketing analytics tool that respects data-privacy. With two hosting options, it is completely cookieless and it lets you own all your data.
Pros
- Data display
- Flexible data visualisation
- Engagement reporting
- Privacy oriented
- User / account segmentation
- Realtime
- Integrations
- Feature revenue reporting
- Simple implementation
- Great segmentation
- Good video tracking
- Customizable
- Easy report creation
- Open-source
- Simple to understand interface
- You own your data
- Provacy-friendly
- Lightweight script (2kb)
Cons
- Integrations
- Branding method
- Customisability
- Limited free version
- Pricing can be quite steep
- Tech support can be improved
- Can be difficult to implement
- Can be challenging to get educated
- Not a great amount of features
Pricing information
Starting Price
| On-Premise | Free |
| Cloud | €19+ p/m |
| Pro | $999+ p/m |
| Enterprise | On req. |
| Select | On req. |
| Prime | On req. |
| Ultimate | On req. |
Free trial period
21 days
14 days
Free plan
14 days
Account Management
Trackable Items
30
1
Unlimited
Unlimited
User Seats
Unlimited
50+
Unlimited
Unlimited for all plans
Account Security
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
Data Processing
Data Center Locations
- European Economic Area (EEA)
- United States
- European Economic Area (EEA)
- United States
- European Economic Area (EEA)
Software Hosting
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
Data Ownership
You
Woopra
Adobe Analytics
You
Data Freshness
15 minutes or more
Realtime
2 hours
Realtime
Data Retention
Unlimited and customizable
24 months
25 months by default
Unlimited
Data Sampling
Matomo doesn’t use data sampling
Woopra never uses any kind of sampling
Some Audience Manager reports display results sampled data
Umami does not sample data
Data Import
Import Google Analytics data, search keywords & server logs
Import raw visit data with actions and visitor properties via API
Though data sources, API or data connectors
Data Export
to CSV, XML, Json or Looker Studio or via HTTP API
Export raw daily visit data via API
Through data feeds, a data warehouse or FTP and SFTP
via API as JSON file
Compliance
- GDPR
- CCPA
- ePrivacy
- GDPR
- GDPR
- CCPA
- HIPAA
- PECR
- GDPR
- CCPA
- HIPAA
Cookieless
Matomo offers cookieless tracking.
Woopra relies on first-party cookies.
Adobe uses tracking cookies
Umami Analytics does not use cookies
Alerts & Automation
Custom Alerts
Receive alerts from every report by email or SMS
Automatically trigger emails, slack messages or update Salesforce fields
Via e-mail or SMS
for Business & Enterprise plans
Email Reports
Detailed daily, weekly and monthly reports
Flexible scheduled reporting
Reporting
Trend Reporting
Measure by feature, subscription changes by location, campaign performance by source & more
Device Reporting
Device types, OS, OS versions & mobile carriers
Funnel Reporting
Basic funnel reporting
Bar chart funnel report
User Flow Reporting
With flexible Sankey chart
Combine any set of actions or attributes in Sankey charts
Fallout & Flow (Sankey chart) reports
User journey analysis
Segmentation
Based on visit, interaction, campaign, ecommerce, demographics & device
Create dynamic segments based on any combination of criteria
Advanced segments with Segment builder & Segment manager
Simple filters like browser, OS, and country
Cohort Reports
Analyse and segment by cohort
Breakdown acquisition date, signup date, first purchase date & more
Churn, rolling & latency tables
Retention Reporting
Uncover at-risk users and discover engaged users
Retention cohort report
Attribution Reporting
Model comparison report
Apply to metrics, breakdowns or compare models
UTM & channel attribution
Ecommerce Reporting
Very flexible ecommerce reporting
Revenue tracking
User Experience Features
Heatmaps
Filter specific pages or hide elements on the page
Called activity map
Session Recordings
Record specific pages or only after activity or duration
Session replays
A/B Testing
A/B Testing Platform (premium feature)
User Feedback
Customizability
Custom Properties
5-15 for each scope and can't delete them
Custom Metrics
Available from the pro plan
Unlimited calculated metrics
Custom Reports
Flexible report design
Reports in Analysis workspace are customisable
Custom Events
Via HTTP API or Javascript API
Up to 1.000 success events
Track everything from clicks to form submit
Annotations
On any graph or via API
Available in Workspace
Support
Support description
Matomo offers extensive documentation and video tutorials. Because Matomo is an open source product, you can also get help from a large community. Do you need personal help? Contact Matomo's support team for general issues or contact Innocraft for Matomo Cloud-hosted services.
Woopra offers support by phone, email, and an extensive knowledge base.
The support of Adobe Analytics consists of an expansive knowledge base and an online community. Phone and chat options exist for certain user types. Besides that, they offer many training options and tutorials.
The support options of Umami Analytics consist of a knowledge base, an online community and you can contact them via e-mail.
Support Options
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community