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Compare Analytics Tools
Rating
4.5/5
5/5
Summary
A customisable and free web analytics tool. Get insights into user behavior with an event-based tracking model, and know what drives sales and traffic with extensive attribution methods.
The only digital insights platform that gives you complete understanding of your customers’ digital journeys, so you can quickly improve conversion, retention, and customer delight.
Enterprise-level web analytics. Adobe Analytics lets you mix, match, and analyze data from any digital point in the customer journey.
AI-powered analytics and attribution platform that unifies website, product, and marketing data in one tool.
Pros
- GA4 is free to use
- Many functionalities
- The reports are customisable
- Large community
- Extensive documentation
- GA4 is easily scalable
- It is easy to implement
- It has data science capabilities
- Reports are easy to build
- Interface is user-friendly
- Great segmentation
- Good video tracking
- Customizable
- Easy report creation
- AI-powered attribution
- Combined web + product analytics
- Auto-capture without developers
- Privacy-friendly
Cons
- Steep learning curve
- Implementation can be hard
- Inaccurate data sampling
- UI is not easy to use
- Tech support is quite basic
- Difficult to share dasboards
- Onboarding could be improved
- Pricing can be quite steep
- Tech support can be improved
- Can be difficult to implement
- Can be challenging to get educated
- Relatively new player
- No self-hosting option
Pricing information
Starting Price
| Standard | Free |
| GA4 360 | $50k+ per year |
| Free | Free |
| Growth | On req. |
| Pro | On req. |
| Premier | On req. |
| Select | On req. |
| Prime | On req. |
| Ultimate | On req. |
Free trial period
Free plan
Free plan
Free plan
Free plan
Account Management
Trackable Items
100
1
Unlimited
Unlimited
User Seats
Unlimited
Unlimited
Unlimited
3+ depending on plan
Account Security
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
Data Processing
Data Center Locations
- European Economic Area (EEA)
- United Kingdom
- United States
- European Economic Area (EEA)
- United States
- European Economic Area (EEA)
- United States
- European Economic Area (EEA)
- United States
Software Hosting
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
Data Ownership
Google Analytics 4
You
Adobe Analytics
You
Data Freshness
4-8 hours (most reports), up to 24-48 hours
Realtime
2 hours
Realtime
Data Retention
Customizable up to 14 months
12 months
25 months by default
Unlimited
Data Sampling
Explorations might use sampled data
Some Audience Manager reports display results sampled data
Usermaven does not sample data
Data Import
Import cost, offline or user/client ID data
Though data sources, API or data connectors
Google Analytics importer
Data Export
With sheets, BigQuery or API
Via CSV or API
Through data feeds, a data warehouse or FTP and SFTP
Via API or CSV
Compliance
- GDPR
- CCPA
- GDPR
- CCPA
- HIPAA
- GDPR
- CCPA
- HIPAA
- PECR
- GDPR
- CCPA
Cookieless
Google Analytics relies on first-party cookies.
Heap relies on first-party cookies
Adobe uses tracking cookies
Cookieless tracking available
Alerts & Automation
Custom Alerts
Custom insights, in interface or via email
Via Slack or email
Via e-mail or SMS
Threshold-based alerts
Email Reports
Recurring shared reporting
Schedule regular emails for important charts
Flexible scheduled reporting
Scheduled email reports
Reporting
Trend Reporting
Device Reporting
Device type, browser, OS and more
Device types, OS, OS versions & mobile carriers
Funnel Reporting
Customisable funnel exploration
With quantitative measurement of user friction & step suggestions
Bar chart funnel report
AI-powered funnel analysis
User Flow Reporting
Flexible Sankey chart exploration
Sankey chart with path comparison
Fallout & Flow (Sankey chart) reports
User journey visualization
Segmentation
Segment creation and overlap exploration
Quickly identify patterns in user behavior
Advanced segments with Segment builder & Segment manager
Segments & cohorts
Cohort Reports
Cohort exploration
Churn, rolling & latency tables
Retention Reporting
Combined with CLTV metrics
Retention cohort report
Retention analysis (Business plan)
Attribution Reporting
Attribution models comparison
Track UTM parameters or initial referrer sources
Apply to metrics, breakdowns or compare models
Multi-touch attribution with 7 models
Ecommerce Reporting
Extensive e-commerce reports
Easy setup with eCommerce Activation Kit
Very flexible ecommerce reporting
Revenue attribution
User Experience Features
Heatmaps
GA4 does not offer heatmaps
Called activity map
Session Recordings
GA4 does not offer recordings
Automatically filters relevant replays
A/B Testing
User Feedback
Track NPS score events in surveys
Customizability
Custom Properties
25 user-scoped & 50 event-scoped dimensions
Custom properties
Custom Metrics
50 event-scoped metrics
Unlimited calculated metrics
Custom Reports
All reports are customisable
Reports in Analysis workspace are customisable
Custom dashboards
Custom Events
25 parameters per event
Up to 1.000 success events
Auto-captured events
Annotations
Notes feature added in 2024
Available in Workspace
Support
Support description
Support is available via chat and the support center.
Heap offers extensive documentation and access to their in-depth collection of Heap University courses to get up and running. Need more help? Join the community or contact their knowledgable support staff through email.
The support of Adobe Analytics consists of an expansive knowledge base and an online community. Phone and chat options exist for certain user types. Besides that, they offer many training options and tutorials.
Usermaven offers documentation, live chat support, and email support.
Support Options
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community