Compare
Compare Analytics Tools
Rating
4.5/5
5/5
5/5
5/5
Summary
A customisable and free web analytics tool. Get insights into user behavior with an event-based tracking model, and know what drives sales and traffic with extensive attribution methods.
A free analytics suite with a focus on user privacy and data security. Optimize the customer journey where it was previously impossible.
Lightweight and open source web analytics. No cookies and fully compliant with GDPR, CCPA and PECR. Made and hosted in the EU, on European cloud infrastructure.
Enterprise-level web analytics. Adobe Analytics lets you mix, match, and analyze data from any digital point in the customer journey.
Pros
- GA4 is free to use
- Many functionalities
- The reports are customisable
- Large community
- Extensive documentation
- GA4 is easily scalable
- Ease of use
- Great authorisation management
- Packed with features
- Community forum
- Intergrated tag & consent management
- Lightweight
- Open-source
- Cookieless
- EU cloud infrastructure
- Great segmentation
- Good video tracking
- Customizable
- Easy report creation
Cons
- Steep learning curve
- Implementation can be hard
- Inaccurate data sampling
- UI is not easy to use
- No progressive payment plan
- Ecommerce reporting can be improved
- Limited features
- No audience reporting features
- Pricing can be quite steep
- Tech support can be improved
- Can be difficult to implement
- Can be challenging to get educated
Pricing information
Starting Price
| Standard | Free |
| GA4 360 | $50k+ per year |
| Core - 500k | €35 p/m |
| Enterprise | €366 p/m |
| 10k page views | $9 p/m |
| Enterprise | On req. |
| 200k page views | $29 p/m |
| 100k page views | $19 p/m |
| 500k page views | $49 p/m |
| 1M page views | $69 p/m |
| 2M page views | $89 p/m |
| 5M page views | $129 p/m |
| 10M page views | $169 p/m |
| Select | On req. |
| Prime | On req. |
| Ultimate | On req. |
Free trial period
Free plan
Free plan
30 days
Free plan
Account Management
Trackable Items
100
10 sites or apps (free) Unlimited (Enterprise)
1-10+ depending on plan
Unlimited
User Seats
Unlimited
Unlimited
1-10+ depending on plan
Unlimited
Account Security
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
Data Processing
Data Center Locations
- European Economic Area (EEA)
- United Kingdom
- United States
- European Economic Area (EEA)
- United States
- European Economic Area (EEA)
- European Economic Area (EEA)
- United States
Software Hosting
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
Data Ownership
Google Analytics 4
You
You
Adobe Analytics
Data Freshness
4-8 hours (most reports), up to 24-48 hours
30 min
Realtime
2 hours
Data Retention
Customizable up to 14 months
Up to 25 months
3-5+ years depending on plan
25 months by default
Data Sampling
Explorations might use sampled data
By default Piwik does not sample data
Limited data sampling in reports with over 20M pageviews
Some Audience Manager reports display results sampled data
Data Import
Import cost, offline or user/client ID data
Import cost data, search keywords, user/client ID and audience data
e.g. import GA data
Though data sources, API or data connectors
Data Export
With sheets, BigQuery or API
As CSV, XML, JSON, or via an API
Export your data to CSV
Through data feeds, a data warehouse or FTP and SFTP
Compliance
- GDPR
- CCPA
- GDPR
- CCPA
- HIPAA
- LGPD
- ePrivacy
- PECR
- GDPR
- CCPA
- PECR
- GDPR
- CCPA
- HIPAA
- PECR
Cookieless
Google Analytics relies on first-party cookies.
Piwik features a cookieless tracking option
Plausible is cookieless by default.
Adobe uses tracking cookies
Alerts & Automation
Custom Alerts
Custom insights, in interface or via email
Email alerts based on thresholds
Traffic spike notifications through Slack or email
Via e-mail or SMS
Email Reports
Recurring shared reporting
Daily, weekly or monthly reports
Weekly or monthly email reporting
Flexible scheduled reporting
Reporting
Trend Reporting
Device Reporting
Device type, browser, OS and more
Device type, browser & OS
Device types, OS, OS versions & mobile carriers
Funnel Reporting
Customisable funnel exploration
Detailed funnel report up to 5 steps
Bar chart funnel report
User Flow Reporting
Flexible Sankey chart exploration
Standard, transition & reverse Sankey charts
Basic reporting by looking at Entry & Exit pages
Fallout & Flow (Sankey chart) reports
Segmentation
Segment creation and overlap exploration
Unlimited segments
Use filters to segment your audience
Advanced segments with Segment builder & Segment manager
Cohort Reports
Cohort exploration
Churn, rolling & latency tables
Retention Reporting
Combined with CLTV metrics
Customer loyalty eCommerce report
Retention cohort report
Attribution Reporting
Attribution models comparison
Multi-channel attribution with 98% accuracy
Apply to metrics, breakdowns or compare models
Ecommerce Reporting
Extensive e-commerce reports
Overview, order list, product, days and sessions to purchase & customer loyalty
Ecommerce revenue tracking
Very flexible ecommerce reporting
User Experience Features
Heatmaps
GA4 does not offer heatmaps
Create an overlay with the site inspector Chrome extension
Called activity map
Session Recordings
GA4 does not offer recordings
A/B Testing
User Feedback
Customizability
Custom Properties
25 user-scoped & 50 event-scoped dimensions
200 slots for each scope and they can't be removed
Custom Properties (Business plan and above)
Custom Metrics
50 event-scoped metrics
Also called Calculated metrics
Unlimited calculated metrics
Custom Reports
All reports are customisable
Reports in Analysis workspace are customisable
Custom Events
25 parameters per event
Include category, action, and optionally name and value
By means of adding CSS classes
Up to 1.000 success events
Annotations
Notes feature added in 2024
Add to any graph or include them in scheduled reports or alerts
Available in Workspace
Support
Support description
Support is available via chat and the support center.
Piwik Pro offers extensive documentation and video tutorials. They have support offices for different regions which can be contacted by email and phone.
Plausible offers extensive documentation which is the first place to find answers. Still haven't found what you're looking for? Contact their email support for knowledgable support.
The support of Adobe Analytics consists of an expansive knowledge base and an online community. Phone and chat options exist for certain user types. Besides that, they offer many training options and tutorials.
Support Options
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community