Compare
Compare Analytics Tools
Rating
4.5/5
5/5
4/5
5/5
Summary
A customisable and free web analytics tool. Get insights into user behavior with an event-based tracking model, and know what drives sales and traffic with extensive attribution methods.
Privacy-focused website analytics without compromise. Fathom doesn’t compromise visitor privacy for data. It made website analytics easy to use and respectful of privacy laws.
Powerful, self-serve product analytics to help you convert, engage, and retain more users. Build funnels, see top user flows, create cohorts, and more with just a few clicks.
Enterprise-level web analytics. Adobe Analytics lets you mix, match, and analyze data from any digital point in the customer journey.
Pros
- GA4 is free to use
- Many functionalities
- The reports are customisable
- Large community
- Extensive documentation
- GA4 is easily scalable
- Privacy friendly
- Easy to use
- Customer support
- Ad-blocker bypassing
- Interface is easy to understand
- Great support options
- Reporting is in realtime
- Good community
- Great segmentation
- Good video tracking
- Customizable
- Easy report creation
Cons
- Steep learning curve
- Implementation can be hard
- Inaccurate data sampling
- UI is not easy to use
- No data import
- Short free trial
- Limited features
- Event setup requires tech skills
- Contains hard to discover features
- Has a steep learning curve
- Pricing can be quite steep
- Tech support can be improved
- Can be difficult to implement
- Can be challenging to get educated
Pricing information
Starting Price
| Standard | Free |
| GA4 360 | $50k+ per year |
| 100k page views | $15 p/m |
| 200k page views | $25 p/m |
| 500k page views | $45 p/m |
| 1 Million page views | $60 p/m |
| 2 Million page views | $100 p/m |
| Free | Free |
| Enterprise | On req. |
| Select | On req. |
| Prime | On req. |
| Ultimate | On req. |
Free trial period
Free plan
30 days
Free plan
Free plan
Account Management
Trackable Items
100
50
1
Unlimited
User Seats
Unlimited
Unlimited
Unlimited
Unlimited
Account Security
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
Data Processing
Data Center Locations
- European Economic Area (EEA)
- United Kingdom
- United States
- European Economic Area (EEA)
- United States
- European Economic Area (EEA)
- United States
- European Economic Area (EEA)
- United States
Software Hosting
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
Data Ownership
Google Analytics 4
You
Mixpanel
Adobe Analytics
Data Freshness
4-8 hours (most reports), up to 24-48 hours
Realtime
Realtime
2 hours
Data Retention
Customizable up to 14 months
Unlimited
Unlimited
25 months by default
Data Sampling
Explorations might use sampled data
Some Audience Manager reports display results sampled data
Data Import
Import cost, offline or user/client ID data
Google Analytics importer
Via one-off script or Ingestion API
Though data sources, API or data connectors
Data Export
With sheets, BigQuery or API
One-click CSV export
Via raw data export API
Through data feeds, a data warehouse or FTP and SFTP
Compliance
- GDPR
- CCPA
- GDPR
- CCPA
- ePrivacy
- COPPA
- PECR
- GDPR
- CCPA
- HIPAA
- GDPR
- CCPA
- HIPAA
- PECR
Cookieless
Google Analytics relies on first-party cookies.
Fathom is cookieless by default.
Mixpanel relies on first-party cookies
Adobe uses tracking cookies
Alerts & Automation
Custom Alerts
Custom insights, in interface or via email
Hourly, daily, or weekly base on event threshold
Via e-mail or SMS
Email Reports
Recurring shared reporting
Weekly or monthly reporting
Same as custom alerts
Flexible scheduled reporting
Reporting
Trend Reporting
Device Reporting
Device type, browser, OS and more
Device type, browser & OS
Device types, OS, OS versions & mobile carriers
Funnel Reporting
Customisable funnel exploration
Funnel trend, time to convert & frequency visualisations
Bar chart funnel report
User Flow Reporting
Flexible Sankey chart exploration
Sankey chart with selected, immediate & drop off events
Fallout & Flow (Sankey chart) reports
Segmentation
Segment creation and overlap exploration
Instant filters on any data point
Automatically find interesting segments & receive per email
Advanced segments with Segment builder & Segment manager
Cohort Reports
Cohort exploration
User cohorts of users to filter reports
Churn, rolling & latency tables
Retention Reporting
Combined with CLTV metrics
Retention curves, trends & user cohort buckets
Retention cohort report
Attribution Reporting
Attribution models comparison
Simple UTM tracking with "first touch" attribution
Apply to metrics, breakdowns or compare models
Ecommerce Reporting
Extensive e-commerce reports
By means of custom events
Option to track purchases but no special reporting
Very flexible ecommerce reporting
User Experience Features
Heatmaps
GA4 does not offer heatmaps
Called activity map
Session Recordings
GA4 does not offer recordings
A/B Testing
Experiments
User Feedback
Customizability
Custom Properties
25 user-scoped & 50 event-scoped dimensions
Custom Metrics
50 event-scoped metrics
Max 255 properties per event
Unlimited calculated metrics
Custom Reports
All reports are customisable
Unlimited custom dahboards & reports
Reports in Analysis workspace are customisable
Custom Events
25 parameters per event
Can include: name, ID & value
Combine events into a custom event
Up to 1.000 success events
Annotations
Notes feature added in 2024
Directly on the linechart in Insights
Available in Workspace
Support
Support description
Support is available via chat and the support center.
Fathom offers extensive support and video walk-throughs. For issues you can always contact their knowledgable email support.
Mixpanel offer extensive documentation and knowledgable support through a ticketing system. They have a support email address but regular support requests are directed to the ticketing system. Join their Slack group for community access.
The support of Adobe Analytics consists of an expansive knowledge base and an online community. Phone and chat options exist for certain user types. Besides that, they offer many training options and tutorials.
Support Options
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community