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Rating

5/5

Summary

Optimize your website with certainty, not assumption. Watch real user journeys, with automatic Friction Scores that detects where to focus first.

Enterprise-level web analytics. Adobe Analytics lets you mix, match, and analyze data from any digital point in the customer journey.

Fullstory is a digital experience analytics platform that combines session replay, product analytics and AI-generated insights, with a permanent free plan.

Pros

Intuitive dashboards
Great filtering
Possibility to tag elements
Helpfull support
Automatic form tracking
User feedback surveys

Great segmentation
Good video tracking
Customizable
Easy report creation

Permanent free plan with session replay
Choice of EU or US data center
SOC 2 and ISO 27001, 27701 and 42001 certifications
Warehouse sync to BigQuery, Snowflake and Redshift

Cons

Lack of insight for Iframe recordings
Funnels could be improved
You run into credit limit quite fast

Pricing can be quite steep
Tech support can be improved
Can be difficult to implement
Can be challenging to get educated

Paid prices not published
Dashboards and StoryAI not in the free plan
Alerts and retention reports need an Advanced or Enterprise plan
Moving to the EU data center means opening a new account

Pricing information

Starting Price

Free	Free
Starter	€39 p/m
Growth	€129 p/m
Business	€259 p/m
Pro	€499 p/m
Enterprise	On req.

Select	On req.
Prime	On req.
Ultimate	On req.

FullstoryFree	Free
Business	On req.
Advanced	On req.
Enterprise	On req.

Free trial period

14 days

Free plan

Account Management

Trackable Items

Unlimited

User Seats

Unlimited

10 on FullstoryFree, paid plans not published

Account Security

Single Sign-on
Two-factor Authentication

Single Sign-on
Two-factor Authentication

Single Sign-on
Two-factor Authentication

Data Processing

Data Center Locations

European Economic Area (EEA)

European Economic Area (EEA)
United States

European Economic Area (EEA)
United States

Software Hosting

Public Cloud
Private Cloud
On-Premise

Public Cloud
Private Cloud
On-Premise

Public Cloud
Private Cloud
On-Premise

Data Ownership

Mouseflow

Adobe Analytics

You

Data Freshness

Realtime

2 hours

Data Retention

12 months

25 months by default

12 months on FullstoryFree, paid plans not published

Data Sampling

Some Audience Manager reports display results sampled data

Data Import

through integrations

Though data sources, API or data connectors

Browser and Server APIs, Segment and Tealium integrations

Data Export

via CSV or to third-party tools by ID push

Through data feeds, a data warehouse or FTP and SFTP

Anywhere Warehouse (hourly sync to BigQuery, Redshift, Snowflake), add-on

Compliance

GDPR
CCPA

GDPR
CCPA
HIPAA
PECR

GDPR
CCPA

Cookieless

Mouseflow uses first-party cookies

Adobe uses tracking cookies

Capture needs the first-party fs_uid cookie

Alerts & Automation

Custom Alerts

Via web hook

Via e-mail or SMS

Metric, segment and opportunity alerts by email, in-app, Slack, Teams; Advanced and Enterprise

Email Reports

Hourly, daily, or weekly emails

Flexible scheduled reporting

Reporting

Trend Reporting

Simple visitor trend graphs

Metric trends

Device Reporting

Filter by device type, OS, browser & screen resolution

Device types, OS, OS versions & mobile carriers

Device breakdown

Funnel Reporting

Simple funnel report, watch recordings from converters

Bar chart funnel report

Funnels and conversions

User Flow Reporting

Fallout & Flow (Sankey chart) reports

Journey maps, page flows

Segmentation

Segment users to filter heatmaps & recordings

Advanced segments with Segment builder & Segment manager

User segments

Cohort Reports

Churn, rolling & latency tables

Retention Reporting

Retention cohort report

Advanced and Enterprise

Attribution Reporting

Apply to metrics, breakdowns or compare models

Ecommerce Reporting

Very flexible ecommerce reporting

Order Completed and Product Purchased events

User Experience Features

Heatmaps

Click, movement, scroll, attention, live & geo heatmaps

Called activity map

Click and scroll maps

Session Recordings

Elaborate filtering & livestream options

Session replay, included in FullstoryFree

A/B Testing

A/B experiments in Guides and Surveys add-on; Optimizely integration

User Feedback

Custom triggered text, multiple choice & NPS ratings

Guides and Surveys add-on

Customizability

Custom Properties

Custom event and user properties

Custom Metrics

Unlimited calculated metrics

Custom calculations

Custom Reports

Automatic form tracking

Reports in Analysis workspace are customisable

Dashboards, paid plans

Custom Events

Custom tagging of recordings

Up to 1.000 success events

Annotations

Available in Workspace

Support

Support description

Mouseflow provides support in four languages and through phone, email, and an extensive knowledge base

The support of Adobe Analytics consists of an expansive knowledge base and an online community. Phone and chat options exist for certain user types. Besides that, they offer many training options and tutorials.

Support is by email and support ticket during regional weekday business hours, with a help center and community forum. Free plan tickets have a 2 business day response target, paying customers 1 business day. A Premium Support add-on gives 24/7 critical support. The FullstoryFree help article lists email support as a paid plan feature, while the support hours article lists a response target for free plan customers.

Support Options

Phone
Email
Live Chat
Ticketing system
Knowledge base
Community

Phone
Email
Live Chat
Ticketing system
Knowledge base
Community

Phone
Email
Live Chat
Ticketing system
Knowledge base
Community

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