Compare
Compare Analytics Tools
Woopra
From $999 p/m
Only Woopra has:
- Data Sampling
Mixpanel
Free plan
No feature only Mixpanel has.
Adobe Analytics
On request
No feature only Adobe Analytics has.
Fullstory
Free plan
Only Fullstory has:
- Session Recordings
- User Feedback
Woopra
Mixpanel
Adobe Analytics
FullstorySummary
Product Analytics For Product, Marketing, Sales & Support teams. Full-funnel attribution, onboarding optimization, feature usage trends, subscription growth, cohort analysis and more.
Powerful, self-serve product analytics to help you convert, engage, and retain more users. Build funnels, see top user flows, create cohorts, and more with just a few clicks.
Enterprise-level web analytics. Adobe Analytics lets you mix, match, and analyze data from any digital point in the customer journey.
Fullstory is a digital experience analytics platform that combines session replay, product analytics and AI-generated insights, with a permanent free plan.
Pros
- User / account segmentation
- Realtime
- Integrations
- Feature revenue reporting
- Simple implementation
- Interface is easy to understand
- Great support options
- Reporting is in realtime
- Good community
- Great segmentation
- Good video tracking
- Customizable
- Easy report creation
- Permanent free plan with session replay
- Choice of EU or US data center
- SOC 2 and ISO 27001, 27701 and 42001 certifications
- Warehouse sync to BigQuery, Snowflake and Redshift
Cons
- Customisability
- Limited free version
- Event setup requires tech skills
- Contains hard to discover features
- Has a steep learning curve
- Pricing can be quite steep
- Tech support can be improved
- Can be difficult to implement
- Can be challenging to get educated
- Paid prices not published
- Dashboards and StoryAI not in the free plan
- Alerts and retention reports need an Advanced or Enterprise plan
- Moving to the EU data center means opening a new account
Pricing information
Starting Price
- Pro$999+ p/m
- EnterpriseOn req.
- FreeFree
- EnterpriseOn req.
- SelectOn req.
- PrimeOn req.
- UltimateOn req.
- FullstoryFreeFree
- BusinessOn req.
- AdvancedOn req.
- EnterpriseOn req.
Free trial period
14 days
Free plan
Free plan
Free plan
Account Management
Trackable Items
1
1
Unlimited
User Seats
50+
Unlimited
Unlimited
10 on FullstoryFree, paid plans not published
Account Security
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
- Single Sign-on
- Two-factor Authentication
Data Processing
Data Center Locations
- United States
- European Economic Area (EEA)
- United States
- European Economic Area (EEA)
- United States
- European Economic Area (EEA)
- United States
Software Hosting
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
- Public Cloud
- Private Cloud
- On-Premise
Data Ownership
Woopra
Mixpanel
Adobe Analytics
You
Data Freshness
Realtime
Realtime
2 hours
Data Retention
24 months
Unlimited
25 months by default
12 months on FullstoryFree, paid plans not published
Data Sampling
Woopra never uses any kind of sampling
Some Audience Manager reports display results sampled data
Data Import
Import raw visit data with actions and visitor properties via API
Via one-off script or Ingestion API
Though data sources, API or data connectors
Browser and Server APIs, Segment and Tealium integrations
Data Export
Export raw daily visit data via API
Via raw data export API
Through data feeds, a data warehouse or FTP and SFTP
Anywhere Warehouse (hourly sync to BigQuery, Redshift, Snowflake), add-on
Compliance
- GDPR
- GDPR
- CCPA
- HIPAA
- GDPR
- CCPA
- HIPAA
- PECR
- GDPR
- CCPA
Cookieless
Woopra relies on first-party cookies.
Mixpanel relies on first-party cookies
Adobe uses tracking cookies
Capture needs the first-party fs_uid cookie
Alerts & Automation
Custom Alerts
Automatically trigger emails, slack messages or update Salesforce fields
Hourly, daily, or weekly base on event threshold
Via e-mail or SMS
Metric, segment and opportunity alerts by email, in-app, Slack, Teams; Advanced and Enterprise
Email Reports
Same as custom alerts
Flexible scheduled reporting
Reporting
Trend Reporting
Measure by feature, subscription changes by location, campaign performance by source & more
Metric trends
Device Reporting
Device types, OS, OS versions & mobile carriers
Device breakdown
Funnel Reporting
Funnel trend, time to convert & frequency visualisations
Bar chart funnel report
Funnels and conversions
User Flow Reporting
Combine any set of actions or attributes in Sankey charts
Sankey chart with selected, immediate & drop off events
Fallout & Flow (Sankey chart) reports
Journey maps, page flows
Segmentation
Create dynamic segments based on any combination of criteria
Automatically find interesting segments & receive per email
Advanced segments with Segment builder & Segment manager
User segments
Cohort Reports
Breakdown acquisition date, signup date, first purchase date & more
User cohorts of users to filter reports
Churn, rolling & latency tables
Retention Reporting
Uncover at-risk users and discover engaged users
Retention curves, trends & user cohort buckets
Retention cohort report
Advanced and Enterprise
Attribution Reporting
Simple UTM tracking with "first touch" attribution
Apply to metrics, breakdowns or compare models
Ecommerce Reporting
Option to track purchases but no special reporting
Very flexible ecommerce reporting
Order Completed and Product Purchased events
User Experience Features
Heatmaps
Called activity map
Click and scroll maps
Session Recordings
Session replay, included in FullstoryFree
A/B Testing
Experiments
A/B experiments in Guides and Surveys add-on; Optimizely integration
User Feedback
Guides and Surveys add-on
Customizability
Custom Properties
Custom event and user properties
Custom Metrics
Available from the pro plan
Max 255 properties per event
Unlimited calculated metrics
Custom calculations
Custom Reports
Unlimited custom dahboards & reports
Reports in Analysis workspace are customisable
Dashboards, paid plans
Custom Events
Via HTTP API or Javascript API
Combine events into a custom event
Up to 1.000 success events
Annotations
Directly on the linechart in Insights
Available in Workspace
Support
Support description
Woopra offers support by phone, email, and an extensive knowledge base.
Mixpanel offer extensive documentation and knowledgable support through a ticketing system. They have a support email address but regular support requests are directed to the ticketing system. Join their Slack group for community access.
The support of Adobe Analytics consists of an expansive knowledge base and an online community. Phone and chat options exist for certain user types. Besides that, they offer many training options and tutorials.
Support is by email and support ticket during regional weekday business hours, with a help center and community forum. Free plan tickets have a 2 business day response target, paying customers 1 business day. A Premium Support add-on gives 24/7 critical support. The FullstoryFree help article lists email support as a paid plan feature, while the support hours article lists a response target for free plan customers.
Support Options
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
- Phone
- Live Chat
- Ticketing system
- Knowledge base
- Community
WoopraMixpanelAdobe AnalyticsFullstory