✓ 100% independent✓ Most complete overview✓ Free expert advice
New MetricsTake the quiz

Compare

Compare Analytics Tools

Rating
Summary
Optimize your website with certainty, not assumption. Watch real user journeys, with automatic Friction Scores that detects where to focus first.
A website optimization tool to analyze visitor's behavior across email & ad campaigns. Investigate buyers' journeys, identify audience segments present across webpages, and spot issues.
A website UX tool. See how your visitors actually use your website. It features visitor recordings, live chat, heat map suite, analytics, polls, & more.
AI-powered analytics and attribution platform that unifies website, product, and marketing data in one tool.
Pros
  • Intuitive dashboards
  • Great filtering
  • Possibility to tag elements
  • Helpfull support
  • Automatic form tracking
  • User feedback surveys
  • Easy heatmaps
  • Customer feedback surveys
  • Simple but good A/B testing
  • Easy to set up
  • Easy to use
  • Great tagging feature
  • Attentive support team
  • AI-powered attribution
  • Combined web + product analytics
  • Auto-capture without developers
  • Privacy-friendly
Cons
  • Lack of insight for Iframe recordings
  • Funnels could be improved
  • You run into credit limit quite fast
  • Few intergrations with other tools
  • Easy to hit the max number of snapshots
  • New version can be glitchy
  • Slight learning curve for beginners
  • Relatively new player
  • No self-hosting option

Pricing information

Starting Price
FreeFree
Starter€39 p/m
Growth€129 p/m
Business€259 p/m
Pro€499 p/m
EnterpriseOn req.
Basic$29 p/m
Plus$99 p/m
Pro$249 p/m
Enterprise$599 p/m
Free trial period
14 days
30 days
7 days
Free plan

Account Management

Trackable Items
10
Unlimited
1 per plan but option to add 1 for €5
Unlimited
User Seats
Unlimited
Unlimited
Unlimited
3+ depending on plan
Account Security
  • Single Sign-on
  • Two-factor Authentication
  • Single Sign-on
  • Two-factor Authentication
  • Single Sign-on
  • Two-factor Authentication
  • Single Sign-on
  • Two-factor Authentication

Data Processing

Data Center Locations
  • European Economic Area (EEA)
  • United States
  • United States
  • European Economic Area (EEA)
  • United States
Software Hosting
  • Public Cloud
  • Private Cloud
  • On-Premise
  • Public Cloud
  • Private Cloud
  • On-Premise
  • Public Cloud
  • Private Cloud
  • On-Premise
  • Public Cloud
  • Private Cloud
  • On-Premise
Data Ownership
Mouseflow
Crazy Egg
Lucky Orange
You
Data Freshness
Realtime
Realtime
Realtime
Realtime
Data Retention
12 months
Between 3 & 24 months depending on the plan
2 months for heatmaps & recordings and 12 for other features
Unlimited
Data Sampling
Usermaven does not sample data
Data Import
through integrations
Google Analytics importer
Data Export
via CSV or to third-party tools by ID push
Download reports or snapshots as a zipfile or CSV
Via API or CSV
Compliance
  • GDPR
  • CCPA
  • GDPR
  • CCPA
  • HIPAA
  • ePrivacy
  • GDPR
  • CCPA
  • GDPR
  • CCPA
Cookieless
Mouseflow uses first-party cookies
Crazy Egg uses first-party cookies
Lucky orange uses first-party cookies
Cookieless tracking available

Alerts & Automation

Custom Alerts
Via web hook
Threshold-based alerts
Email Reports
Hourly, daily, or weekly emails
Receive reports or Snapshots by mail
Scheduled email reports

Reporting

Trend Reporting
Simple visitor trend graphs
Device Reporting
Filter by device type, OS, browser & screen resolution
See which device the user used
Funnel Reporting
Simple funnel report, watch recordings from converters
AI-powered funnel analysis
User Flow Reporting
User journey visualization
Segmentation
Segment users to filter heatmaps & recordings
Segment users by device, location, etc.
Segments & cohorts
Cohort Reports
Retention Reporting
Retention analysis (Business plan)
Attribution Reporting
By means of referral tracking
Simple referrer graph
Multi-touch attribution with 7 models
Ecommerce Reporting
Revenue attribution

User Experience Features

Heatmaps
Click, movement, scroll, attention, live & geo heatmaps
Heatmap, scrollmap, confetti report, overlay & list
Session Recordings
Elaborate filtering & livestream options
A/B Testing
With realtime results
User Feedback
Custom triggered text, multiple choice & NPS ratings
Surveys, NPS scores & ratings

Customizability

Custom Properties
Custom tagging for segmenting users
Custom properties
Custom Metrics
Custom users variables
Custom Reports
Automatic form tracking
Custom dashboards
Custom Events
Custom tagging of recordings
Auto-captured events
Annotations

Support

Support description
Mouseflow provides support in four languages and through phone, email, and an extensive knowledge base
Crazy Egg offers an extensive knowledge base, a ticketing system, and email as their support options. For the plus, pro, and enterprise plans it offers priority support.
Lucky Orange offers support by means of email, a live chat, and a ticketing system. Besides that, they have an extensive knowledge base and they offer an onboarding service.
Usermaven offers documentation, live chat support, and email support.
Support Options
  • Phone
  • Email
  • Live Chat
  • Ticketing system
  • Knowledge base
  • Community
  • Phone
  • Email
  • Live Chat
  • Ticketing system
  • Knowledge base
  • Community
  • Phone
  • Email
  • Live Chat
  • Ticketing system
  • Knowledge base
  • Community
  • Phone
  • Email
  • Live Chat
  • Ticketing system
  • Knowledge base
  • Community

Looking for more answers?

Check out our knowledge base for more articles on analytics, tracking and privacy.

Go to the knowledge base